Today: 1) Crowdsourcing may gain some credibility from the launch by a Twitter co-founder, Biz Stone of Jelly, a free downloadable app that will enable mobile phone users to gain answers to their questions from their social media networks, including Twitter and Facebook. It is supposed to divert from Internet searches. 2) Bill Harvey, one of media research’s most innovative, ingenious minds for over two decades, explains to Bob Lederer both sides of the issue of implementing and relying on ROI in media research buys.
Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.
Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement RBDR:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)