Bob Lederer RBDR

Larry Gold dies. Bill Harvey shares his ARF ’15 ReThink highlights. (RBDR 3 18 2015)

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Today on RBDR: 1) Larry Gold, for 25 years the Editor or Co-Editor of Inside Research, died last Friday. He was believed to be 80 years old. 2) Bill Harvey tells Bob Lederer which presentations at the ARF 2015 ReThink Conference made the most meaningful impressions on him.

Bob Lederer RBDR

Programmatic: another research advance MR is ignoring (RBDR 2.9.2015)

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Today on RBDR: Bill Harvey, President of Bill Harvey Consulting, and Joel Rubinson, President of Rubinson Partners, discuss the emergence of Programmatic Advertising, its impact on media research capabilities and why it is important to market researchers.

Bob Lederer RBDR

SB 49 ads that connected (and some that whiffed) RBDR 2.3.2015

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Today on RBDR: An expert advertising research panel (Decision Analyst President Jerry Thomas, Bill Harvey Consulting President Bill Harvey and BrandKeys President Robert Passikoff) reviews general impressions and specifics of Super Bowl commercials that made a positive impression or missed the mark

Bob Lederer RFL Communications, Inc.

Don’t word track on Pinterest; CRM means what? Bill Harvey on 3 media MR issues (RBDR 8/4/2014)

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Today: 1) Why “tracking” keywords on Pinterest is a waste of time. 2) CRM stands for Customer Relationship Management. Or does it? Two researchers says it can also stand for “Company Recession Management” and they claim to have research that proves it. 3) Bill Harvey reviews 3 media research improvements that will take some time but are so worth it.

Bob Lederer RFL Communications, Inc.

Omnicom-Publicis merger collapse MR implications; Bill Harvey on social media & TV (RBDR–5/12/2014)

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Today: 1) What are the research implications of the collapse of the Omnicom-Publicis merger? 2) NBCUniversal says its Winter Olympics coverage found no social media influence on TV viewing. Social media advocates take strong exception to that assertion. RBDR media research expert Bill Harvey shares his insights.