When Focus Group Fails, Try Counterintuitive Qual / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

=============================================================

October 22, 2020

Today on RBDR: FaderFocus President Susan Fader suggests a unique, alternative course of action when a focus group fails to deliver worthwhile insights. She calls for “counterintuitive thinking” and explains what is involved.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

6 Ways Your Survey Research May Mislead You / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

=============================================================

October 21, 2020

Today on RBDR: Ron Sellers, President at Grey Matter Research & Consulting, LLC, discusses “6 Ways Your Survey Research May Be Misleading You,” with special emphasis on three of the issues. One stunning conclusion: “We estimate 40 to 50% of responses in a typical online survey is complete trash.” (Email Ron@GreyMatterResearch.com to obtain a free copy of this study.)

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

This Research Client Is Serious About Data Quality / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

=============================================================

October 20, 2020

Today on RBDR: Ferrero North America Vice President of Consumer and Shopper Understanding Charles Guilbeau discusses client responsibility in demanding industry-wide data quality

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

IRI’s FREE Covid-Era CPG Forecasting Data / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

=============================================================

October 19, 2020

Today on RBDR: IRI Strategic Analytics President KK Davey explains that the new IRI CPG Demand Index™ Forecast service (available to all businesses, even non-IRI clients) focuses on grocery categories during Covid. Forecasts are predicated on the impact of complex, interdependent factors, including pandemic trends, consumers, lifestyle shifts, shopper channels, employment and income growth.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Fraud Is Undeterred Online Data Quality Problem / RBDR

——————————————————–
Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR

———————————————————-
October 15, 2020

Today on RBDR: Data Quality Consultant Efrain Ribeiro speaks to RBDR about online data quality’s greatest problem: fraudulent respondents and responses. Sadly, he does not see an immediate or comprehensive answer.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE