Bob Lederer RFL Communications, Inc.

Why Schlesinger Group’s New Name Is SAGO / RBDR

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Today on RBDR: Reed Cundiff, who became Schlesinger Group’s new CEO last November spoke to RBDR about what is behind the decision to change the corporate name to SAGO.

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Bob Lederer RFL Communications, Inc.

“Prompt” Unveils ChatGPT’s MR Benefits / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 18, 2023

Today on RBDR: David Boyle, Director of Audience Strategies, builds capabilities (teams, processes and technologies) that delivers audience strategies in politics, music, book publishing, TV, startups and luxury retail. Last year, after becoming obsessed with ChatCPT he decided to share his observations about its impact on market research. (David’s special 50%-off price for RBDR viewers for his new book, “Prompt,” is good only through January 31, 2023: https://prompt.mba/discount/JRRG3Z4E9HGQ?redirect=%2Fproducts%2Fprompt-ebook)

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Bob Lederer RFL Communications, Inc.

Pharma MR Groups That Participate The Most / RBDR

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January 4, 2023

Today on RBDR: Rare Patient Voice President Wes Michael explains why the sampling firm decided to aggregate and publicize the groups of physicians who most participate in pharmaceutical market research.

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Bob Lederer RFL Communications, Inc.

New Discovery: Facial Coding Doesn’t Work For Ad MR / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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December 14, 2022

Today on RBDR: NielsenIQ’s Special BASES Advisor Joe Willke discloses new studies that show that facial coding does not work as a research advertising tool – not for messaging or effectiveness.

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Bob Lederer RFL Communications, Inc.

J. Walker Smith: Things MR Can Stop Worrying About / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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December 6, 2022

Today on RBDR: Kantar Consulting’s Knowledge Lead, J. Walker Smith, has been witness to many changes in the market research industry since he entered it in 1983, but he recently composed his thoughts about a lot that was an remains vital for MR. We asked Walker to recite his LinkedIn post for RBDR.

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