Why Trackers “Suck” — And What to Do About It / RBDR

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September 13, 2021

Today on RBDR: Annie Pettit, Chief Research Officer for E2E Research, grabbed our attention with a blog that excoriated “trackers,” which she said, “suck.” Why (and what can be done about it)? Good reasons to listen to her brief explanation on this edition of RBDR.

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Rules For Researchers About Project Stimuli / RBDR

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 25, 2021

Today on RBDR: Thomas M. Rich & Associates’ Tom Rich discusses what he says some in the research field won’t: project stimuli, and a list Do’s and Don’ts.

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C&C MR’s Ingenious Answers For Covid / RBDR

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Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Please visit Patreon.com/RBDR.

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August 24, 2021

Today on RBDR: The C&C Market Research expansive data collection field service, with almost 40 U.S. facilities in major markets, found itself shut down after the pandemic erupted but it found several surprising solutions to pick up and rebuild its business.

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Brands Needing To Be Renamed To Fit Cultural Change / RBDR

Please cast your vote for Research Business DAILY Report for the 2021 Market Research Podcast of the Year Award, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Please visit Patreon.com/RBDR.

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August 23, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst discusses how society’s cultural changes have motivated varied established consumer brands, like Uncle Ben’s and Aunt Jemima, to replace their brand names and identities in order to extend the life of the brand.

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Coca-Cola Retrenched During Covid (to Pepsi’s benefit) / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 19, 2021

Today on RBDR: Yesterday, RBDR discussed the decisions that Procter & Gamble made with respect to the Coronavirus outbreak. Today, a look at why Coca-Cola Company, in spite of its vast global marketing resources, took the opposite path taken by P&G.

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