Three Noteworthy Research News Items / RBDR

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October 13, 2021

Today on RBDR: A selection of brief, high-impact research news notes: 1) Facebook blames researchers for its negative press; 2) PepsiCo credits insights for top-line growth; and 3) New smart glasses can access streaming and mobile games.

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Zero-Party Data Becomes The Luxury Marketing Resource / RBDR

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October 14, 2021

Today on RBDR: A report in Vogue Business from Retail & Marketing Editor Kati Chitrakorn discusses how consumer data capture for luxury brands is entering a new era. They are turning from first and third-party cookies (as is the case in most categories) to zero-party data – defined as information that a customer freely provides.

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Consumer Change Is Driving MR Projects Inside / RBDR

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October 12, 2021

Today on RBDR: InnovateMR SVP Global Innovation & Product Strategy Amanda Keller-Grill spells out the burgeoning research industry request for ability to do more internally-generated project work, with upgrades in agile survey creation, sample procurement, fraud mitigation and reporting. InnovateMR has taken a bold step in that direction.

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Improved Cultural Anthropology Has Place in MR / RBDR

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October 11, 2021

Today on RBDR: MotivBase co-founder & CEO Ujwal Arkalgud is leading an initiative to convince market researchers that cultural anthropology has evolved so far and so rapidly in recent years that it has become a legitimate tool for the research industry. To learn more, email ujwal@motivbase.com.

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Advertising Challenges Posed by DTC Brands / RBDR

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October 7, 2021

Today on RBDR: Ipsos SVP and UCLA Masters-level instructor Emmanuel Probst discusses the special place in advertising research for direct-to-consumer brands based on observations in his new book. In this video, he focused on Harry’s razors and Dollar Shave Club, both of which launched as independent companies, broke new category ground and were acquired by substantial marketing organizations.

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