Covid Forces Nielsen To Shelter Neuroscience Group / RBDR / RBDR

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September 22, 2020

Today on RBDR: Nielsen’s President of its Consumer Neuroscience division and BASES, Joe Willke, tells RBDR both of his groups have needed to shrink their research footprint as a result of Covid-19, plus current plans to slowly and carefully reopen for the benefit of anxious clients.

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Covid-Era Procter Insights From Kirti Singh / RBDR

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September 21, 2020

Today on RBDR: RBDR presents excerpts from Procter and Gamble Chief Analytics and Insights Officer Kirti Singh’s appearance on Charles Trevail’s “Inside Out” podcast. Here, you’ll hear Singh’s thoughts about Procter and Gamble and the Coronavirus.

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Dual Data Challenges Posed By The Covid Environment / RBDR

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September 17, 2020

Today on RBDR: Scott Litman, Managing Partner at Equals 3, DBA as Lucy, says that among the greatest challenges facing research executives as they do their jobs from home is accessing, understanding and using legacy data – plus what to do with and how to handle completely new data generated during the Coronavirus. Its value post-Covid is an unanswerable question.

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Facing Covid’s Risks And Opportunities / RBDR

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September 16, 2020

Today on RBDR: Digital Mortar CEO Gary Angel, like so many Americans, relied on curbside pickup of essentials at some of his favorite shopping outlets. But even as he worked to keep himself, his family and his employees safe, it was readily apparent that Covid-19 was playing havoc with marketing analytics.

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Behavioral Science Battles The Coronavirus / RBDR

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September 15, 2020

Today on RBDR: New York University Abu Dhabi Assistant Professor of Psychology Jocelyn Bélanger described his gungho participation in setting up a global behavioral science-based survey to help understand why some people follow the rules established to avoid being hit with Covid-19.

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