How and Why To Voice-Enable Any Survey / RBDR

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February 18, 2020

Today on RBDR: Consider the premise of conducting your next survey entirely as a verbal study – not a telephone survey or a 1-on-1? GetPhebi’s new research tool, voice-enables any survey at a fraction of the cost of either of those two options.

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CA Consumer Privacy Act Loosens Data Sales Restrictions / RBDR

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February 13, 2020

Today on RBDR: California’s Attorney General, Xavier Becerra, announced a proposed revision in the California Consumer Privacy Act, which went into effect January 1. Compliance begins July 1. The possible alteration more loosely defines personal information that would be permitted for sale.

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Artificial Intelligence: Friend Or Foe of Marketing Creativity? / RBDR

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February 12, 2020

Today on RBDR: Artificial Intelligence has overcome the perception as a giant barrier of threatening people’s employment, but concerns remain. For instance, 56% of marketers are uncertain about whether AI and automation will harm or help their efforts.

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Algorithm Boosts Marketing By Analyzing SM Data / RBDR

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February 11, 2020

Today on RBDR: University of Tokyo researchers say they have developed an algorithm which can analyze consumers’ social media entries to assist brand marketers in three very different ways.

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CIMM Meeting Lauded For Focus On Improving Ad Measurement / RBDR

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February 10, 2020

Today on RBDR: Last week’s CIMM 9th Annual Cross-Platform Video Measurement and Data Summit featured prominent discussions concerning cross-platform video measurement and granular TV data for advertisers, marketers, media companies and media agencies. It could portend long-sought revolutionary change.

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