Aiding Biz, Personal Pandemic Contacts / RBDR

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April 2, 2020

Today on RBDR: DigitalMR CEO Michalis Michael addresses the RBDR viewing audience with suggestions concerning how researchers can be helpful to business clients and personal contacts during the Coronavirus crisis.

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MR In The Covid 19 era: Episode #5 (Matt Seltzer) / RBDR

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April 1, 2020

Today on RBDR: Prior to the coronavirus breakout, some marketers were already voluntarily providing extra consumer services. Now, marketers who have held out are more or less being forced to provide such services. Will they need to continue these special extras (like delivery and pickup at large stores) after the Coronavirus is under control?

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Fox Study’s Coronavirus Impacts / RBDR

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March 31, 2020

Today on RBDR: Fox Television is releasing a six-year study. Two weeks ago, Bill Harvey emphasized necessary changes in advertiser messaging. The Fox study’s conclusions about what NOT TO CUT from media plans have gained increased significance from the Coronavirus.

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MR In the Covid19 Era: Ep. 2 (Chris St. Hillaire) / RBDR

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March 30, 2020

Today on RBDR: RBDR’s new series, “Market Research in the Covid19 Era” continues, featuring MFour President Chris St. Hillaire concerning the agency’s very recent researcher survey.

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Research In the Covid19 Era: Episode #1 / RBDR

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March 26, 2020

Today on RBDR: We launch our new series today – Research In The Covid19 Era – with Jon Last, President of Sports & Leisure Research, presenting his point of view about the sad current situation facing research and what he believes can and should be done to cope.

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