Denny’s Three Profitable Covid Marketing Changes / RBDR

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January 21, 2021

Today on RBDR: Denny’s Brand Chief, John Dillon, explained at The Drum’s Digital Summit three marketing steps that “America’s Diner” took to improve its business in response to the pandemic. Those account for the chain’s better-than-estimated earnings results, and are marketing and MR lessons for other companies.

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The Trump Brand’s Long & Winding Road / RBDR

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January 20, 2021

Today on RBDR: What’s the state of the Donald Trump “brand” as he leaves the White House? Brand equity’s top researcher, Brand Keys’ President Robert Passikoff, began tracking Trump’s human brand before most others gave it a thought. He shares the evolution of the Trump brand in a conversation with RBDR.

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Among Online Research Advances, Top Option Is “Listening” / RBDR

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January 19, 2021

Today on RBDR: Within the realm of broad online survey technology advancements, new tools that improve “listening” are most meaningful in terms of usefulness and value of output, according to Rasto Ivanic, GroupSolver CEO. AI and NLP will play ever-growing roles.

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Why Attend People-Sensing Technologies Webinar / RBDR

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January 18, 2021

Today on RBDR: Advanced people-sensing technologies can fundamentally improve your business (better experience, better merchandising and better operations). Digital Mortar and HELLA Aglaia – a leader in people-tracking sensor technology – stage a free webinar tomorrow, Tuesday Jan. 19. (Webinar registration: https://zoom.us/webinar/register/WN_PO4kxE05SJisJ1RixCLrtg)

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Don’t Compare Scale Results From MR Projects / RBDR

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Thursday January 14, 2021

Today on RBDR: True North Market Insights President David Santee discusses the irrelevance of scales when they are proposed to be used to make comparisons between different research projects.

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