Democratized Movie Survey Site’s Forced Adaptions | RBDR

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March 18, 2019

Today on RBDR: RottenTomatoes.com is a respected online movie review website concentrated on a “democratized” survey of numerous movie critics and everyday movie goers. Recently, a firestorm broke out over the new movie, Captain Marvel, forcing the site to make substantive alterations to its eligible reviewers, data it collects and its process of data collection.

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Better Data Options for Freer Spending Marketers | RBDR

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March 14, 2019

Today on RBDR: As 78% of marketers tell the Interactive Advertising Bureau and Winterberry Group of their intention to spend more on data in 2019, major marketers have more and better data options to choose from, notably expanded market-by-market radio listenership and automated coding delivering greater speed, higher accuracy and more in-depth TV research.

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Hottest, In-Demand Job Skills (Just Like In MR) | RBDR

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February 27, 2019

Today on RBDR: CNBC Strategic Content Editor Barbara Booth blogged that the hottest general job skills that will get an individual hired rather quickly include three that are similarly pertinent to market research.

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New Evidence Shows MR Becoming More Attractive to Recent Grads | RBDR

December 5th, 2016. Today on RBDR:

1) Entry level “Analyst” job opportunities continue to thrive for 2016 undergraduates who have just become part of the job market. This and other evidence continues to grow about research’s opportunity to attract and recruit high schoolers to our industry.

2) Voxco’s corporate blog says it has identified four distinct steps that call enters across the U.S. have taken in the past 18 months in response to new TCPA regulations.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Brand MR must separate brand, non-users. Shift to SM data’s implications on CX. (RBDR 10.25.2016)

Today on RBDR:

1) An important new research project explains why brand research must separate brand users from non-users. Read this report by clicking here.

2) Plus, a 2016 Customer Experience report from Falcon.io discovers the adoption and shift to social media data as the most important focal point for customer experience.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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