Brand MR must separate brand, non-users. Shift to SM data’s implications on CX. (RBDR 10.25.2016)


Today on RBDR: 1) An important new research project explains why brand research must separate brand users from non-users. Read this report by clicking here. 2) Plus, a 2016 Customer Experience report from discovers the adoption and shift to social media data as the most important focal point for customer experience. RBDR is sponsored this […]

Did poor data use cripple Trump 2016? Google promotes girls’ careers in comp sci. (RBDR 10.24.2016)


Today on RBDR: 1) ThinkVine’s Matt Nitzberg presents his perspective on self-inflicted damage done to Donald Trump from his coolness towards the use of data to drive his election campaign. 2) Google established the “Made with Code” website in 2014 to address the less-than-1% of U.S. high school girls who express interest in majoring in […]

SM data subbed for group qual data? Trump now embracing voter data. (RBDR 10.20.2016)


Today on RBDR: 1) A point of view from a social media company executive that social media data can be substituted for focus group qualitative data. Read this full story by clicking here. 2) Members of the Donald Trump presidential campaign claim that they have changed their candidate’s attitude towards the use of data to identify […]

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)


Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016) Today on RBDR: 1) Dstillery Chief Scientist Claudia Perlich points out the biggest issues of data science in businesses today: mostly its misunderstanding and management misappropriation, which leads to its misuse and waste. 2) Facebook advertising is fighting a daily battle to […]

Pollfish offers 300 million mobile network users. The duration of an effective online ad. (RBDR 10.18.2016)


Today on RBDR: 1) Pollfish offers 300 million people in its mobile network  and its three special benefits. Read this original story by clicking here. 2) Contrary to what the Media Research Council has declared is necessary to for an online ad to be “viewable,” three research companies have a project that says an entire web […]

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