2018 End-of-Year Thoughts About Research / RBDR

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December 13, 2018.

Today on RBDR: Bob Lederer reviews the top stories and telling research
developments of 2018.

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Australia Going After SM Giant Algorithms

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December 12, 2018.

Today on RBDR: The Australia Competition & Consumer Commission intends to gain greater control over the personal data collected by Facebook and Google by investigating, monitoring and understanding the social media sites’ secret algorithms.

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Payless’ Faux Luxury Boutique Research

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December 11, 2018.

Today on RBDR: The Payless discount show chain opened a faux luxury shoe boutique, where it sold $20 shoes for $200 to $600 a piece. Shoppers who forked over that money will be spotlighted in an upcoming cable TV campaign to make the point that Payless is a great place to buy quality shoes at bargain prices.

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Kantar Media High-Impact Research Predictions

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December 10, 2018.

Today on RBDR: Kantar Media’s vast global network of media research executive experts present their predictions for 2019.

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Influencer Marketing Effectiveness Is Waning / RBDR

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December 6, 2018.

Today on RBDR: Influencer marketing, a marketing element for nearly three-quarters of companies with formal marketing plans, is showing signs of being less effective from overuse.

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