Ikea Cedes Customer Data Control to Consumers / RBDR

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February 26, 2020

Today on RBDR: Ikea is following the lead of two earlier clothier companies in voluntarily ceding near-total control of customer data to the consumers who Ikea has collected data from.

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Let Psychographics Improve Ad Creative / RBDR

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February 25, 2020

Today on RBDR: Advertising creative is always subject to change given the continuing goal of achieving excellence. Media research expert Bill Harvey is suggesting that media creative would be smart to take a significant leap through application of new psychographics.

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What European MRers Think About 3 Key Issues / RBDR

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February 24, 2020

Today on RBDR: At an MRA Forum in London last month, some of Europe’s best researchers from companies of all sizes expressed themselves about the industry today and its future. Confirmit SVP Wale Omiyale provides important details.

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New “Engagement” Interpretation In Sports Fan Study / RBDR

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February 20, 2020

Today on RBDR: Reasons why avid sports fans engage have drastically changed – and continue to do so. New insights in a Sports Innovation Lab study, “A New Age of Sports,” deserves the attention of researchers and marketers. (Link to this study: https://assets.ctfassets.net/40abn7j4v349/5wzBHG8xBbWwIhnzwpWeNb/f555932e1a0968fd3a586811330fd97e/_The_Fluid_Fan_is_Here__-_Sports_Innovation_Lab.pdf)

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Algorithms Are Leading to Social Media’s Bleak Future / RBDR

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February 19, 2020

Today on RBDR: Only the best-informed professional marketers and market researchers understand the full nature of algorithms. MediaPost’s Elizabeth Koenig explains algorithms’ sometimes unconsidered biases, and the fact that there are prescriptions.

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