Digital Hasn’t Shown It’s John Wanamaker’s Answer/ RBDR

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August 22, 2019

Today on RBDR: John Wanamaker observed in 1915 that half of his advertising was being wasted but he cold not determine which half it was. Digital media marketers believed its detailed targeting could eliminate wasted advertising. As it turns out, it doesn’t, however Mark Andrews offers several ideas that might get digital closer to desired ad effectiveness.

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Connected TV Can Reach Undecided Voters / RBDR

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August 21, 2019

Today on RBDR: Connected TV can effectively “reach,” educate and potentially indoctrinate “GenZennials” – individuals under 18 plus a portion of Millennials (18-29). Connected TV could influence the large percentage of GenZennials who intend to vote in the 2020 primaries and presidential election, even establish party loyalties.

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Privacy Study Has Surprises But Also Issues / RBDR

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August 20, 2019

Today on RBDR: What does ARF’s second annual Privacy Study not only tell us about consumers’ willingness to share their most personal data – financial and medical data – but its implications?

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Agile Research Update | RBDR

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August 19, 2019

Today on RBDR: The unofficial leader of agile research, Gutcheck CEO Matt Warta, provides us with an upbeat update of the movement. For more information: https://www.gutcheckit.com.

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After 16 Years, Opinions Are Split on Net Promoter Score / RBDR

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August 14, 2019

Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.

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