Injecting New Consumer Behaviors into Surveys | RBDR

May 23, 2017. Today on RBDR: Alter Agents’ founder Rebecca Brooks explains to RBDR viewers some of the consumer changes that have taken place that researchers need to cope with and adjust for in their survey research. All the eBooks are downloadable at AlterAgents.com. This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing […]

Lightspeed Client Promotion to Coax More Mobile Surveys | RBDR

May 22, 2017. Today on RBDR: 1) Lightspeed Research is running client promotion to incentivize their clients’ expansion of mobile research for surveys. 2) The DMA joins Vizio in a defense against federal charges of Vizio violations of the Video Privacy Protection Act. This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a […]

NBCU and Fox Create TV Viewing Measurement | RBDR

May 18, 2017. Today on RBDR: 1) NBCUniversal and Fox Network Group each told their Upfront Meeting attendees that they have collaborated with Moat Analytics to create a comprehensive and complete (live, linear and digital) TV measurement system. 2) Nielsen is responding to customers of its TV measurement services by installing 15,000 TV meters into […]

Andy Brown, Kantar: Time for Metrics Consistency | RBDR

May 17, 2017. Today on RBDR: 1) Forrester Research reveals the control that CMOs have over technology spending that is directly or indirectly related to research. 2) Kantar Media CEO & Chairman Andy Brown discussed the necessity for development of consistent media and advertising metrics, which do not presently exist. This week’s RBDR is sponsored […]

Fast-Track Data Scientist Training Course | RBDR

May 16, 2017. Today on RBDR: 1) A data science career-enhancement program has been rolled out by Springboard. Springboard’s “Data Science Career Track” is an intensive, 1:1, part-time course and guarantees a data science position within six months of completion. 2) Credit Suisse analyst Omar Sheikh issues a report that projects a $100 billion increase […]

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