Mondelez Projects Enduring Post-Covid Snack Momentum / RBDR

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December 2, 2021

Today on RBDR: Mondelez snack sales exploded during Covid and home-stuck consumers relied on their mobile devices to order feel-good food. The company fully expects consumers in China, India, Australia and the rest of Asia, the Middle East and Africa to maintain their substantially greater snack purchases using their devices as their earnings grow.

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Why Polling Can Be Wrong. A Novel Reason / RBDR

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December 1, 2021

Today on RBDR: Most market research professionals sheepishly concede that every pre-election poll that misses the mark creates credibility issues for the market research industry as a whole. What are the reasons for this trend? There is no single answer, but a “The New Yorker” conversation with the pollster for recently re-elected New Jersey Governor Phil Murphy shed new light on the problem.

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CPGs Expect Consumers To Keep Paying Higher Prices / RBDR

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Today on RBDR: CPG businesses preparing their marketing for the post-Covid period have a new, unanticipated concern: if they can maintain their inflation-driven consumer pricing. Giant CPGs are upbeat, believing public price complaints haven’t deterred them buying their favorite brands so far and that trend won’t be altered.

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How Covid Drove A Research Revival / RBDR

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November 29, 2021

Today on RBDR: Cambiar founder Simon Chadwick explains why the American market research industry – expected to suffer a significant drop in its revenues due to Covid in 2020 – demonstrated remarkable resilience and grew 3.8%. Compare that to the 3.5% drop in U.S. GDP. Can research continue to maintain its revitalized role with the corporate C-Suite?

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The Good And The Bad Of Online Vs Offline Qual / RBDR

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November 18, 2021

Today on RBDR: Feeling Mutual CEO Tom Woodnut commissioned an academic study to compare the efficacy, efficiency and user friendliness of offline qual vs online/virtual qual. He reveals them for RBDR as a precursor to his December 1st and 2nd training sessions. (To enroll in “How Psychology Can Inspire Better Online Qualitative Research,” click this link: https://learn.insightplatforms.com/courses/how-psychology-can-inspire-better-online-qualitative-research/)

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