A Polling Fix Is Important To More Than Pollsters / RBD

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May 13, 2021

Today on RBDR: The research industry finds itself in a most challenging predicament. Finding a solution to continuing polling inaccuracies is damaging the industry as a whole, not to mention its reputation with the public.

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Bill Harvey’s Substitute For “Moveable Middle” Ad Targeting / RBDR

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May 12, 2021

Today on RBDR: Media research guru Bill Harvey praises the work of fellow media researcher Joel Rubinson and his new “Moveable Middle” targeted advertising concept. But Bill has some slightly different ideas about the most effective means at our disposal for ad targeting.

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We’re At The Inflection Point To Depart Demo-Targeted Ads / RBDR

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May 11, 2021

Today on RBDR: Advertising’s long-held belief in and reliance on demographics to target advertising messages has its proponents as well as noteworthy doubters. One of them, Vice Media Group Chief People Officer Daisy Auger-Dominguez, insists it’s time for an alternative.

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Covid Taught Consumers To Use & Prefer Digital / RBDR

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May 10, 2021

Today on RBDR: Much of what Covid did to consumers and their behavior is not going to disappear when the virus is brought completely under control. Thus, marketers will need to account for that. Bloomreach co-founder and CEO Raj De Datta’s upcoming book, “The Digital Seeker,” explains this in detail.

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Unilever Rules That Led to Stan Sthanunathan’s Success / RBDR

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May 6, 2021

Today on RBDR: Stan Sthanunathan, Unilever EVP of CMI, as he winds up his research career this month happily shares some of his most vital learnings. We at RBDR wish him the best of retirements.

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