MRC Exec Director George Ivie Addresses The Future / RBDR

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July 25,2022

Today on RBDR: Media Research Council Executive Director George Ivie has received a vote of confidence from the group with a five-year contract extension. He told MediaPost Editor-In-Chief Joe Mandese about the challenges ahead.

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Neuroscience, With A Little Help From The CIA (Part II) / RBDR

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Today on RBDR: The President of neuroscience research company Immersion, Scott Brown, reveals further information about its unusual research path and deliverables created in conjunction with the CIA.

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Meta Revealing FB & Instagram’s Political Ad Walled Garden / RBDR

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June 3, 2022

Today on RBDR: Meta EVP Jeff King announces that the social media giant
will begin explaining how its advertising messaging for social issues, elections and politics on Facebook and Instagram targets people.

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DIY Software Replaces Agency For PCMag Reader Surveys / RBDR

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Today on RBDR: PCMagazine relied on a research vendor for Reader Choice Award surveying until it realized it could save at least $30,000 annually for its 12 to 16-yearly surveys if done in-house with DIY survey software. Company savings have multiplied as other departments have adopted this same survey approach.

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Google Advertising Plans Revealed At Its Annual Affair / RBDR

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May 27, 2022

Today on RBDR: Google hosted its yearly marketing and advertising conference this week to make public how its advertising will work without cookies. We have a summary and invite you to read the complete report from Advertising Age reporter Garett Sloane: https://adage.com/article/digital-marketing-ad-tech-news/news-google-marketing-live-advertising-conference/2418156

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