Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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Danger In Forced POS And Panel Data Integration / RBDR

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—————————————————————January 16, 2020 Today on RBDR: Integrating POS data and panel data has become an important marketing tool, providing an amalgamation of in-store data with consumer data. However, that integration process is not a straightforward process or workable between any POS data and Panel data. (See attached PDF of this white paper)

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Danger In Forced POS And Panel Data Integration / RBDR

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Today on RBDR: Integrating POS data and panel data has become important to brand marketing, combining in-store sales data with consumer data for superior insights and knowledge. However, that integration process is not straightforward or workable with just any POS and Panel data. (https://files.constantcontact.com/ce4b6644201/9c79fa3f-0f5f-4d42-be2f-3d122c168297.pdf)

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U.S. TV Metric – Impressions – Takes Hold Locally / RBDR

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————————————————————–January 15, 2020

Today on RBDR: Nielsen’s Media unit announced its launch of local TV measurement with the metric “impressions,” an important step for media buyers who want a common media currency. It will reach a critical mass, meaning sufficient numbers of media markets of varying size sometime in 2021.

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Procter and Gamble’s “Constructive Disruption” is Changing MR / RBDR

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January 13, 2020

Today on RBDR: A handful of Procter & Gamble executives, including Chief Brand Officer Marc Pritchard, elaborated at the Consumer Electronics Show in Las Vegas about “constructive disruption” in its marketing, sales and research.

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