MR’s Unspoken Client Crisis of Confidence | RBDR

November 30, 2017. Today on RBDR:

RBDR host Bob Lederer discusses an unspoken, but immensely serious problem that is eviscerating the Market Research industry: the “Client’s Crisis of Confidence.”

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Want Better ROI Measurement? Institute Call Tracking | RBDR

November 29, 2017. Today on RBDR:

Want better campaign Return on Investment measurement or your campaigns? That includes digital campaign ROI! Implement call tracking.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

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The 2018 Outlook for MR based on One Important Study | RBDR

November 28, 2017. Today on RBDR:

A Gartner marketing study of 353 U.S. and UK marketers paints a less-than-rosy picture for marketing activity in 2018, which likely translates into a difficult year for marketing research, as well.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

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3 Considerations You Don’t Know Re: Online Sample | RBDR

November 27, 2017. Today on RBDR:

The Coalition for Sample Quality is quietly working behind the scenes to discover what needs to be done to improve online data sample quality. RBDR is privileged to pass on some of the evolving data quality considerations on today’s video.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

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MR Industry’s Image Needs Cleaning Up | RBDR

November 17, 2017. Today on RBDR:

A joint study from Research Now and Lawless Research involving 300 technology company professionals shows good support from established businesses. However, only 6% of tech startups are using research – pointing out research’s ongoing image problem.

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