There’s No Single Role For MR To Play / RBDR

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April 8, 2020

Today on RBDR: Phase 5 President Michael Dolenko shares his view that when it comes to what sort of role research should play during the coronavirus, there should not be a blanket reaction. He notes a handful of changes that are already apparent among consumers.

Link to Eric Salama post:https://files.constantcontact.com/ce4b6644201/fbc84628-b50d-4fe4-8ffd-8dd0a53ca8f2.pdf

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It’s Not the Time To Lose Touch With Customers / RBDR

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————————————————————-April 7, 2020

Today on RBDR: Horowitz Research SVP Adriana Waterston is first in line to take up the issue of whether the research industry at this point in time should back off from doing research — or search for tasks.

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Aiding Biz, Personal Pandemic Contacts / RBDR

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April 2, 2020

Today on RBDR: DigitalMR CEO Michalis Michael addresses the RBDR viewing audience with suggestions concerning how researchers can be helpful to business clients and personal contacts during the Coronavirus crisis.

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MR In The Covid 19 era: Episode #5 (Matt Seltzer) / RBDR

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April 1, 2020

Today on RBDR: Prior to the coronavirus breakout, some marketers were already voluntarily providing extra consumer services. Now, marketers who have held out are more or less being forced to provide such services. Will they need to continue these special extras (like delivery and pickup at large stores) after the Coronavirus is under control?

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Fox Study’s Coronavirus Impacts / RBDR

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March 31, 2020

Today on RBDR: Fox Television is releasing a six-year study. Two weeks ago, Bill Harvey emphasized necessary changes in advertiser messaging. The Fox study’s conclusions about what NOT TO CUT from media plans have gained increased significance from the Coronavirus.

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