Toluna CEO Petit’s 3 MR Predictions for 2020 / RBDR

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December 5, 2019

Today on RBDR: Toluna founder and CEO Frederic-Charles Petit verbalizes portions of the three predictions he forwarded to Research Business Report for its annual December “Predictions” issue. Check out RFLOnline.com to learn more about Research Business Report.

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Consumer Attitudes About Chat Is Mobile MR’s Next Hope / RBDR

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December 4, 2019

Today on RBDR: RBDR Producer Bob Lederer believes one of the obstacles which may be holding back far wider use of mobile research is accessing chat for research. That may change in 2020. (Link to this report: https://www.rivaltech.com/chat-surveys-versus-traditional-online-surveys)

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Influencer Mktg May Be Superior, But How Do You Access Them? / RBDR

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December 3, 2019

Today on RBDR: RBDR has reported some problems with Influencer Marketing, yet it is very positively viewed by marketers compared with alternative, traditional competitive options. What are the best means of finding influencers?

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Procter and Gamble’s Kirti Singh Has Novel Criticism Of MR Industry / RBDR

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December 2, 2019

Today on RBDR: P&G Kirti Singh Chief Analytics & Insights Officer told TMRE 2019 attendees in Las Vegas that the research industry has somehow inverted Moore’s Law: It is delivering less and lower quality insights but costing more–and that cannot continue.

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How YOUR Survey Research May Be Misleading You / RBDR

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November 21, 2019

Today on RBDR: GreyMatter Research & Consulting’s “6 Ways Your Survey Research May Be Misleading You” report lays out problems with survey research that even experienced researchers may follow through on many basics.

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