Intuition’s Fit with Data In Decision-Making | RBDR

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September 20, 2018. Today on RBDR:

What role should Intuition play in company decision making? There are interesting arguments that it already is in some situations and companies, and one even states that it is preferable in terms of speed, accuracy and other critical metrics.

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Online Communities Prove Insightful, Profitable | RBDR

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September 18, 2018. Today on RBDR:

Documentation of the benefits of online communities for research effectiveness and speed, plus financial plusses are outlined in a par of case histories from Vision Critical.

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Measuring Success & Failure of New TV Season | RBDR

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September 17, 2018. Today on RBDR:

Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming Friday because of the evolving research
techniques being tested and applied by the broadcast and cable networks. There used to be 25 new shows a year — Harvey claims there are over 450 these days.

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Nielsen: “Hold or Sell” Update | RBDR

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September 14, 2018. Today on RBDR:

The latest from Nielsen Holdings after pressure last month from a new minority shareholder to sell part or all of the company. Maintaining its present public status, selling off a piece of the business or finding a buyer for the entire enterprise is under consideration.

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MR’ers Should Observe Research That Gaming Companies Do

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September 13, 2018. Today on RBDR:

Research Through Gaming founder Betty Adamou reveals a great resource for research information about gamification – gaming companies, which she says are way ahead of the research industry in understanding how and why it works with consumers.

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