Rolling the Dice on Growth in Mobile Panel Work | RBDR

April 27, 2017. Today on RBDR: The state of California has incentivized MrFour Mobile Research to the tune of a $680.000 tax credit if it adds 77 full-time jobs between 2017 and 2022. Co-founder and CEO Chris St. Hilaire explained to us why that won’t be a difficult goal to achieve. This week’s RBDR is […]

Innovation ROI for companies is not paying off | RBDR

April 26, 2017. Today on RBDR: 1) Australia’s research associations are arguing and battling the government’s plans for the abolition of visas for overseas workers. 2) PA Consulting Group’s annual “Innovation Matters” study shows a vast gap between the perceived importance of corporate innovation and its practical return on investment. Find a link to the informational […]

Displaced MR Agencies Could Become EFM Partners | RBDR

April 25, 2017. Today on RBDR: Enterprise Feedback Management systems have all but displaced Customer Satisfaction/Loyalty services offered by traditional MR agencies. Two important changes have resulted: 1) Client research departments have had to become internally proficient (instead of relying on MR agencies), and 2) EFMs are seeking partnerships with those displaced traditional MR agencies […]

Old Spice survey discovers 82% fib on social media | RBDR

April 24, 2017. Today on RBDR: 1) The Israeli Science Ministry creates a consortium that claims to have developed an algorithm that can predict future viewing of TV programs. 2) P&G’s Old Spice brand discovers a stunning social media revelation concerning the behavior of Millennial males on social media: most of them regularly lie. This […]

Dump “Market Research” for “Discovery?” | RBDR

April 20, 2017. Today on RBDR: SOL Marketing head Deb Gabor, author of the new book “Branding is Sex,” has successfully assisted $50-mllion to billion dollar-sized companies. Market Research, however, is not in her marketing vocabulary. Instead, she calls it “Discovery.” This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s […]

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