Crucial New Variables In 2020 Polling/ RBDR

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November 13, 2019

Today on RBDR: Mellman Group President Mark Mellman blogs that pollsters preparing to apply their expertise in 2020 need to devote special attention to crucial changes that have taken place with respect to modes of data collection (landline versus mobile phone versus texting).

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InfoTools Validates Bob Lederer’s Recruitment Concept / RBDR

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November 12, 2019

Today on RBDR: InfoTools’ Group Services Director Horst Feldhaeuser explains the company’s successful 10-year effort to recruit young individuals into the research industry by exposing, informing, training and, finally, ushering them into the research marketplace in a wide variety of specialties.

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No Sale For Nielsen; Will Split Its 2 Units / RBDR

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November 11, 2019

Today on RBDR: After more than a one-year strategic review, the management of Nielsen Holdings plc announced that in lieu of what everyone expected to happen – the sale of the company – it will spin off its retail Global Connect (retail data information) unit from its Global Media business.

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Corporate Data Abundance Nearing “Tipping Point” / RBDR

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November 8, 2019

Today on RBDR: Loop Me released project results that claim “90% of the world’s data has existed for only two years…With so much data readily available everywhere, all of the time, data will revolutionize how businesses operate and become a focal point for companies of the future…We are at an important tipping point.”

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Politicians All Over New Targeting For 2020 Election / RBDR

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November 7, 2019

Today on RBDR: Next year’s voting blocs — and election results — could be driven and heavily influenced by capabilities hidden inside apps, which unobtrusively collect and reveal user data from mobile phone users. And that is designed to drive people to the polls (and maybe inhibit some voters’ participation).

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