NPR Loses 25% of Its Audience Due to Covid-19 / RBDR

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August 13, 2020

Today on RBDR: Among the media entities whose audience has shrunk thanks to the Coronavirus has been NPR, however, the organization was anticipating a 10-year trend of fewer radio listeners and more NPR digital users before the virus struck.

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Covid Resets Mom-Daughter Relations & Market Target / RBD

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August 12, 2020

Today on RBDR: Anthropologist Grant McCracken has been studying the impact of the Coronavirus on American families. The member most impacted has been…Mom – and she is newly “large and in charge” of the family unit.

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Advertisers Are Appealing to Covid-Driven Emotions / RBDR

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August 11, 2020

Today on RBDR: Research Measurement Technologies founder and RBDR’s media research guru Bill Harvey brings to light a new Covid circumstance: advertiser messaging has to adjust and appeal to new emotions that have been driven by the virus.

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Covid Crisis Creating Client MR Questions / RBDR

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August 10, 2020

Today on RBDR: Sports and Leisure Research Group President Jon Last has had four productive months of business and learning since the Coronavirus hit. For instance, he learned that crises like the virus create important, time-sensitive questions that only research can answer for organizations.

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Ukraine View of Dealing With Coronavirus (#2) / RBDR

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August 6, 2020

Today on RBDR: Ukraine-based, independent Digital Marketing Consultant Dana Kachan identifies three critical self-investigations companies should conduct to vastly improve their business positions in the midst of the Coronavirus crisis. (Her script for this RBDR: https://drive.google.com/file/d/12L4cN1kuZteNzCxG6_rnYOniiBAXD059/view?usp=sharing)

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