Response To “More Dirty Secrets Of Online Panels” / RBDR

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February 25, 2021

Today on RBDR: Cyberfraud cannot be eliminated, no matter how hard any market researcher may work to deal with it. However, steps can be taken to tamp it down and its deleterious impacts on research sample, explains Innovate MR Chief Research Officer Lisa Wilding-Brown to RBDR.

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CPG Marketers Coping With Digital Info Adjustments / RBDR

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February 24, 2021

Today on RBDR: Forrester Research VP & Principal Analyst Sucharita Kodali and Nielsen Media VP of Business Development Mark Devitt delve into some of the clear and as yet unseen adjustments that CPG marketers need to consider.

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With Cookies Waning, ROAS Gains Greater Ad Support / RBDR

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February 23, 2021

Today on RBDR: Measuring media’s return-on-advertising-investment without the availability of third-party cookies has moved to the forefront for advertising agencies and advertisers. Return On Ad Spend, or ROAS, is the popular new metric.

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How Covid Changed P&G’s “Tide Laundromat” Plans / RBDR

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February 18, 2021

Today on RBDR: One of the two operators of P&G’s long-planned, first “Tide Laundromat,” Rich Kahan, shares the philosophies, thinking and evolution of the idea, and the outlet’s opening in December 2020 in northwest Chicago (in spite of the onset of the Coronavirus).

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People Tracking For Fast, Casual Restaurants / RBDR

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Today on RBDR: People tracking is only one of Digital Mortar President Gary Angel’s specialties and he has given some thought and developed implementable concepts for fast, casual restaurants.

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