In 2022, CRM Data Earns A Place With MR / RBDR

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January 19, 2022

Today on RBDR: Twenty years ago, CRM data was of little interest to market research; sales and marketing used it in their dealings with retailers. In 2022, CRM data has resonance with MR because it is collected from every customer who buys something.

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Mobile Screens Upend TV as Consumers’ First Screen / RBDR

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January 18, 2022

Today on RBDR: With little fanfare, consumers’ use of mobile devices as they view most television programs has gained precedence over their TV viewing. So, a flip-flop has occurred, with TV viewing being relegated to the “second screen.”

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What Covid Did To Research Project Managers / RBDR

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January 13, 2022

Today on RBDR: InnovateMR’s Lead Client Services Manager, Aamod Tyagi,summarizes changes that research project managers have had to handle and adjust to after the Coronavirus hit. One, in particular, is the credibility of respondents and their input.

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Hot Takes Sent To CMO Council Re Consumer Changes / RBDR

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January 12, 2022

Today on RBDR: Submissions to the CMO Council about “What’s Trending In Consumer Spending” reveal striking changes in consumer behavior in varied product categories and marketers attempting to effectively deal with these consumer alterations.

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Marketing’s Dilemma: Stagnation, Decline of Digital Skills / RBDR

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January 11, 2022

Today on RBDR: In an under-addressed and worrisome situation for the marketing profession, a study from the UK’s Chartered Institute of Marketing and Target Internet discloses that digital marketing skills have continued to
deteriorate and, in some cases, stagnate since the pandemic hit.

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