Bain’s Kantar Ownership May Be Over In Three Years / RBDR

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October 21, 2019

Today on RBDR: RBDR smells a story when a research agency, particularly one with a progressive tinge, accelerates its course with a steady flow of acquisitions. Lieberman Research Worldwide has made four this year and six in the past 24 months, prompting us to speak with LRW President & COO Jeff Reynolds.

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Three Market Research Uses Emerge For Instagram / RBDR

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October 17, 2019

Today on RBDR: With over one billion users, Instagram is slowly but surely gaining a reputation as a worthwhile market research tool. Hugh Beaulac in a CXL Institute blog highlighted three standout research opportunities which are producing valued results.

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Mastercard Wins By Trading Ad Dollars for “Experiences,” / RBDR

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October 16, 2019

Today’s RBDR: Six years ago, Mastercard shifted significant volume of its advertising spending to “experiences.” After the tradeoff to experiential marketing, the Mastercard brand made a huge leap within the top 100 ranked brands, from #87 to #12.

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RBDR’s Movie Recommendation: “The Great Hack” / RBDR

Bob Lederer’s recommendation for “The Great Hack,” a Netflix film that digs deeper than ever before into the questionable and possibly criminal behavior of Cambridge Analytica in its use of Facebook data that was used in the passage of Brexit in the UK and presidential election of Donald Trump in the U.S.

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October 15, 2019

Today on RBDR: Bob Lederer recommends “The Great Hack,” a Netflix film that digs deeper than ever before into the possibly criminal behavior of Cambridge Analytica using Facebook data. It helped pass the UK’s Brexit campaign and elect Donald Trump President of the U.S.

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SAP NA Prez Touts Mktg Preeminence of “Customer Experience” / RBDR

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October 14, 2019

Today on RBDR: SAP’s North American President, DJ Paoni, blogged about the preeminence of customer experience as the marketing element that will dominate the planning of over 80% of consumer companies this year.

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