Research Business Report (RBR) focuses on technological, methodological, economic and business changes in the market research industry.
Research Business Report is RFL Communications’ flagship publication, and is known for introducing new modes of market research to the wider industry before any other journalistic entity. For instance, RBR provided some of the first insights and perspectives on what are now regular tenets of the research business today, including:
- Internet research (1996)
- Online community research (2001)
- Mobile research (2002)
RBR is the perfect resource to find out about new and emerging modes like co-creation, crowdsourcing, neuroscience, social media, big data and more.
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