“Category Choice Architecture”: Retailers’ Salvation / RBDR

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June 7, 2021

Today on RBDR: Vista Grande Strategy Vice President Susan Stacey explains why in these already complex times there is a need for retailers to consider reapportioning their products and quantities – and update their shelf positioning.

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More Engaging Question “Types” For Better Survey Experiences / RBDR

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Today on RBDR: E2 Research Services’ Chief Research Officer, Annie Pettit, blogged eight ways for researchers to elevate respondent engagement by making minor adjustments in their questionnaires. (Link to blog:https://e2eresearch.com/home/category/toolkit/research-insights/)

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Pandemic Consumer Changes That Will Be Permanent / RBDR

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June 2, 2021

Today on RBDR: Matthew Schwartz, Senior Manager of Marketing Communications at the ANA, reports on a study that states a majority of people believe the pandemic will lead to permanent changes at work and home. Here are a few of those changes to note.

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What You Didn’t Realize About Covid And Focus Groups / RBDR

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June 1, 2021

Today on RBDR: Dr. Sharon Livingston, founder and CEO of the Livingston Group for Qualitative Research, voices major new points she made in a blog entitled, “What COVID Taught Me About Online Video Focus Groups.”

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Relationship-Driven Content Rules In “Still-Covid Era” / RBDR

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May 27, 2021

Today on RBDR: Paige Velasquez Budde, CEO of Zilker Media, devotes her final video commentary to “Relationship-Driven Content” in Covid-Era marketers’ Micro-Media Strategy. She recommends that this content be presented to each company’s 25 most important industry relationships.

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