Why P&G Broke All Covid Marketing Norms / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 18, 2021

Today on RBDR: With every economic downturn, so-called marketing experts counsel marketers to maintain, maybe increase their marketing spend and to prepare future plans for the market when it is humming again. P&G understood that, followed the advice, and benefitted as competitors did not act in kind.

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Research-Related Companies Led Covid Fight / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 10, 2021

Today on RBDR: Research-related companies have continued to make major contributions to the world’s on-going fight against Covid: Qualtrics, joined by Ernst & Young and SAP.

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Brilliant Marketers’ 2021 Approaches for Covid & Beyond / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 17, 2021

Today on RBDR: Everyone in the marketing research reporting fraternity has to be talking about what marketers are going to need to change as the Coronavirus ebbs and, ultimately, is tamed. Four top marketers share with the AMA New York their internal marketing strategies in the here and now.

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AI Injects MRD With Savings, Efficiency, Speed, More Data / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 16, 2021

Today on RBDR: Collecting more valuable research content – faster and with greater efficiency – has been made possible through Discuss.io’s Augmented Insight platform. Its implementation of artificial intelligence drives more rapid development of themes, key words, concepts and ideas for Client Insights departments. However, its biggest benefit is probably its personnel and research execution cost elimination.

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Extra Steps To Eliminate Sample Fraud / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing and Greenbook. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 12, 2021

Today on RBDR: Rare Patient Voice CEO Wes Michael discusses the extraordinary steps taken in his unique research sample’s recruitment and composition at great but worthwhile cost.

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