Statistics Reveal, Detail Best Mktg Launches / RBDR

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October 10, 2019

Today on RBDR: What company doesn’t depend on its new product or service launches for growth? Bain & Co. (along with Twitter) have studied track records of companies to identify which have the best track record with launches (and the reasons why). RBDR reviews the conclusions. (Link to article: https://www.bain.com/about/media-center/press-releases/2019/marketing-launch-moves-to-drive-revenue-growth/)

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Solving Social Media Walled-Garden Measurement / RBDR

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October 9, 2019

Today on RBDR: Ask a media research what is their most difficult measurement problem and they will assuredly say the “walled garden” set up by the giant social media companies to protect and control their data.

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MR Loves, But Under-Utilizes Online Communities / RBDR

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October 8, 2019

Today on RBDR: An update on under-delivery of information, insights and actionability by Online Communities is explained in precise detail by FeverBee founder Richard Millington in a blog he created for MrWeb. (Link to article: http://www.mrweb.com/drno/news28650.htm)

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Why Facebook w/o “Likes” Test Matters to Research / RBDR

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October 7, 2019

Today on RBDR: Facebook is hiding “Likes” in a test of its service in Australia. What could the impact be on researchers if Facebook makes a significant change based on this test? In recent years researchers have discovered information they can derive from “Likes.”

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RFL’s 2019 Report on Top 50 Research Organizations Worldwide

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October 2, 2019

Today’s RBDR: Details from the RFL 2019 Global Top 50 Research Organizations (GT50): the types of companies and several of the companies themselves. A copy of the report is available in exchange for a Patreon sponsorship with RBDR.

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