Data Science Squanders Value In Confirming, Not Yielding MR Answers

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April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

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In 2020, Pollsters Must Experiment, Play Whack-A-Mole / RBDR

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April 9, 2019

Today on RBDR: Pollsters prepare for the 2020 primary and elections needing answers to stem declines in telephone participation, studying the proper combination in mixed modes of research and playing whack-a-mole with unexpected problem.

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McDonald’s $300 Mil Data Bet In “Dynamic Yield” Purchase | RBDR

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April 8, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. It is supposed to optimize and boost item sales by algorithmic data crunching of uncontrollable environmental factors with personal data, plus analysis that leads to consumer food recommendations, better sales and elimination of waste.

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Data Analytics Revelation: Customer Journey Not Linear / RBDR

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April 4, 2019

Today on RBDR: Gary Angel delivers his first RBDR “Video Measurement Minute,” an expert look at some fascinating, novel data analytics enterprise considerations. His first revelation: the customer journey IS NOT linear–and is driven by intensity of customer engagement.

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A Dealer’s Satisfaction Survey Will Drive Future Bias / RBDR

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April 3, 2019

Today on RBDR: Bob Lederer’s personal brush with a car dealer survey left him feeling very guilty about what happened to the service department executive who helped him and leaning towards not telling the full truth in future satisfaction surveys from that dealer…better stated as “bias.”

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