Hot Takes Sent To CMO Council Re Consumer Changes / RBDR

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January 12, 2022

Today on RBDR: Submissions to the CMO Council about “What’s Trending In Consumer Spending” reveal striking changes in consumer behavior in varied product categories and marketers attempting to effectively deal with these consumer alterations.

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Marketing’s Dilemma: Stagnation, Decline of Digital Skills / RBDR

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January 11, 2022

Today on RBDR: In an under-addressed and worrisome situation for the marketing profession, a study from the UK’s Chartered Institute of Marketing and Target Internet discloses that digital marketing skills have continued to
deteriorate and, in some cases, stagnate since the pandemic hit.

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How Scotiabank Caught Up To Competitors In AI Use / RBDR

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January 10, 2022

Today on RBDR: An important case history involving one of Canada’s biggest banking institutions, Scotiabank, demonstrates how slow adoption of artificial intelligence can be overcome and bolster competitive marketplace position. (Link to this blog: https://sloanreview.mit.edu/article/catching-up-fast-by-driving-value-from-ai/)

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Consumers’ Toilet Paper Covid Hoarding Insights / RBDR

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a week? Do you find it informative and entertaining? Help
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January 6, 2022

Today on RBDR: CPG manufacturers found their heads
spinning when the Coronavirus hit in early 2020 and consumer
attitudes and behavior began to rapidly evolve. Data from
one of the most impacted categories, toilet paper, is now public
from MFour, shedding light on what happened with consumers and why.

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Gartner Marketing Predictions Foresee More Of Same / RBDR

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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