Bob Lederer RFL Communications, Inc.

Social Media’s Many MR Contributions To Pharma / RBDR

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Today on RBDR: The pharmaceutical and healthcare industries have traditionally been slow to adopt new research tools, technologies and techniques. The use of social media, however, is a notable exception and SM has elevated information collection, quality and comprehension.

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Bob Lederer RFL Communications, Inc.

Below The Radar Sample Issues / RBDR

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September 28, 2022

Today on RBDR: Two sampling stories are reported today. One details the accelerating adoption of online panels in Latin America because of the Covid pandemic. The second points to a worrisome need to find ways to vastly expand cooperation and reporting of patient experiences, says a study in the Annals of Emergency Medicine.

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Bob Lederer RFL Communications, Inc.

Guide To Focusing on Performance Metrics / RBDR

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September 20, 2022

Today on RBDR: According to a new Deloitte survey, Chief Marketing Officers are, statistically speaking, nearly more optimistic than ever about their relevance to companies. A continuing need for success is performance metrics and RBDR presents five tips for their development.

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Bob Lederer RFL Communications, Inc.

MR’s 16.6% 2021 Business Explosion / RBDR

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September 13, 2022

Today on RBDR: The market research industry responded to the uncertain but unsettling 2020 effects of the Coronavirus outbreak with a starting 16.6% revenue jump in 2021.

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Bob Lederer RFL Communications, Inc.

Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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