Automation Is Every Researcher’s Friend / RBDR

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February 7, 2019.

Today on RBDR: PopResearch CEO Chris Hubble delivers a commentary about research industry acceptance of automation. He emphasizes its benefits for researchers regardless of their level of research experience.

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Maximizing Our Attention, Coverage With Your Releases / RBDR

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February 6, 2019.

Today on RBDR: Bob Lederer offers tips to the RBDR audience about how to attract more immediate attention and coverage from RFL Communications and other research media from the simple press release that is the bread and butter of all news-making research organizations.

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Commentary: Protecting U.S. Consumer Privacy / RBDR

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February 5, 2019.

Today on RBDR: Bob Lederer’s commentary asks who is overseeing businesses’ behavior with respect to consumer privacy. The American government is essentially standing on the sidelines and allowing Apple, Facebook, Google and the like to control and sanction the behavior of companies in the space as they collect personal data.

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Marketers Struggle, Progress With Measurements / RBDR

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February 4, 2019.

Today on RBDR: The Fifth Annual “State of Marketing” report from Salesforce.com is a 58-page summary based on 4,100 marketer respondents. It is a must-read or anyone focused on the changing focus of marketing and market research/insights functions. To download a copy, use this link: https://c1.sfdcstatic.com/content/dam/web/en_us/www/assets/pdf/datasheets/salesforce-research-fifth-edition-state-of-marketing.pdf

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RBDR’s Annual Super Bowl Advertising Preview

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February 1, 2019.

Today on RBDR: Our annual preview of much anticipated Super Bowl advertising discusses the best and most disappointing spots to be shown this Sunday. Evaluators: Brand Keys Founder and President Robert Passikoff, Engagious and Dialsmith CEO David Paull and Decision Analyst EVP Bonnie Janzen.

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