Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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Again, Nielsen Gripers Prefer To Fight Than Switch / RBDR

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August 11, 2022

Today on RBDR: There seems to be one constant as time passes. As media research companies, advertisers, media networks and their executives come and go, loud, public complaints about Nielsen TV measurement continue to resound, but the complainers prefer to groan than switch to alternative TV measurement solutions.

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IBM’s Solution Corrects AI Bias in Advertising / RBDR

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Today on RBDR: No one would be likely to dispute the presence of bias in advertising, but now it’s believed that AI can bias advertising. But what is there to do about it? IBM has an answer: its “Advertising Toolkit for AI Fairness 360.”

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MRC Exec Director George Ivie Addresses The Future / RBDR

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July 25,2022

Today on RBDR: Media Research Council Executive Director George Ivie has received a vote of confidence from the group with a five-year contract extension. He told MediaPost Editor-In-Chief Joe Mandese about the challenges ahead.

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Neuroscience, With A Little Help From The CIA (Part II) / RBDR

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Today on RBDR: The President of neuroscience research company Immersion, Scott Brown, reveals further information about its unusual research path and deliverables created in conjunction with the CIA.

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