Brands Must Alter Their Consumer Behavior Now / RBDR

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March 25, 2020

Today on RBDR: Companies and brands already find themselves under the gun as the U.S. Coronavirus crisis barely gets started. In the crosshairs are the fulfillment of their promises to consumers and somewhat obvious essentials they should be providing their consumers without a request.

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More Bill Harvey Advice On Coronavirus Advertiser Messaging / RBDR

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March 24, 2020

Today on RBDR: As the Coronavirus manhandles the world population in ways we have never faced before, Bill Harvey offers several important new ideas for advertisers and ad agencies

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Bob Lederer’s Coronavirus Perspective / RBDR

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March 23, 2020

Today on RBDR: A commentary from RBDR Producer Bob Lederer with his hopefully compassionate thoughts about how our viewers and others might want to consider how to relate to and cope with the Coronavirus outbreak.

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The Heart Of In-Store Display Measurement / RBDR

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March 19, 2020

Today on RBDR: Gary Angel’s latest “Measurement Minute” on RBDR discusses novel comprehensive in-store display measurement. There is also a report on the passing of research legend Gale Metzger, who died on Monday. (Gale Metzger obituary: https://files.constantcontact.com/ce4b6644201/8be414c9-4404-48b6-9234-f125a5943d64.pdf)

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Unilever Again Reveals Its Secret “Insights” Sauce / RBDR

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March 18, 2020

Today on RBDR: Unilever Insight Chief Alex Owens shared a number of revelations about the formulation of company insights at the Market Research Society Impact 2020 Conference. “We believe we have the secret sauce,” proclaims Owens of a process that takes half the time and half the cost of five years ago.

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