After 16 Years, Why Opinions Are Split On NPS / RBDR

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August 14, 2019

Today on RBDR: After 16 years, Net Promoter Score (NPS) claims 200 active big company users, but there is sizable split opinion about its efficacy, with many advocates and perhaps even more detractors, on top of a good number of companies which are noncommittal.

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Research Loses Role at Kraft Heinz, Gains Another / RBDR

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August 13, 2019

Today on RBDR: Kraft Heinz’s new CEO, Miguel Patricio, in explaining his new plans, sounds as if he is going to deemphasize research in media but use it to better foretell changes in the cpg industry and his consumers.

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Two Departures, One Major Research Hiring / RBDR

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August 12, 2019

Today on RBDR: Late last week, there were two major research industry departures (Dr. Carl Marci and David Almy) and a significant client-side research hiring (Amy Carney by Fox Entertainment).

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RFL Top 50 Research Organizations For 2019 / RBDR

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August 8, 2019

Today on RBDR: Details from RFL’s published 2019 RFL Global Top 50 Research Organizations ranking: the types of companies and several of the companies themselves. A copy of the report is available for free by emailing a request to RFLBob@Gmail.com.

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Strange Goal For Customer Experience Research / RBDR

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August 7, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported the state of customer experience research, which has diverted to a deep, intense comprehension of how badly customers can be treated before you lose their loyalty.

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