Behavior (Not Demographics) Now Preferred For Segmentation / RBDR

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May 29, 2019

Today on RBDR: A Marketing Week research project detects an important change: a shift from demographics-based segmentation to segmentation based on behavior, personal interests and life stage. (Link to story: https://www.marketingweek.com/2019/04/16/behaviour-demographics-segmentation/)

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After 17 Years, No Unanimity on CDO Business Function / RBDR

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May 28, 2019

Today on RBDR: Seventeen years after the CDO — Chief Data Officer — was introduced, the role is commonplace in corporate America. However, the position has yet to spread its wings and there are few agreed-upon responsibilities assigned to those who occupy the CDO role.

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Exclusive SM Ad Campaign Backed By TV-Level Dollars / RBDR

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May 23, 2019

Today on RBDR: How well can a social media-focused advertising campaign generate sales compared with an average TV campaign? PepsiCo’s Tropicana brands were in such a situation with media support limited solely to Facebook and Instagram – BUT with muscular spending normally associated with a TV campaign. We’ve got the results.

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Converting Oceans of Data Into Insights | RBDR

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May 22, 2019

Today on RBDR: VisionEdge Marketing President Laura Patterson comments about the overabundance of data available to an average client–and steps that can be taken to transform those data that matter into insights and knowledge.

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What Is Blockchain’s Realistic MR Role? | RBDR

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May 21, 2019

Today on RBDR: What is blockchain, what role might it play and what could its potential be in the research industry? Innovate MR CRO Lisa Wilding-Brown, GBRN Executive Director Andrew Cannon and Opinions LTD collaborated on a 1,000-person survey to uncover some answers.

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