Accomplishments of Chief Data Officers | RBDR

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June 18, 2018. Today on RBDR:

Gartner studied the existence and progress of the newest role in corporations, Chief Data Officer. It paints a mostly positive picture.

Find both a summary, and the study itself, by clicking here.

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Tips for Training Storytelling to Researchers | RBDR

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June 14, 2018. Today on RBDR:

David VL Smith has been teaching and nuturing market researchers to become storytellers for over a decade, well before it became a must-have capability for any market researcher to shine. David shares some of his learnings from those 10 years of experience.

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CFO – CMO Divide With Digital Marketing Metrics | RBDR

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June 13, 2018. Today on RBDR:

A Viant study reports on the conflict between corporate CFOs and CMOs shows substantial percentages of CFOs are uncertain about the value of digital marketing metrics, and at the same time CMOs concede there are significant issues with digital metric collection.

Find a link to this study by clicking here.

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GDPR’s Current and Future Impact | RBDR

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June 12, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey addresses the impact of GDPR, so far and in the foreseeable future.

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Unilever Claims Major 1-to-1 Marketing Progress | RBDR

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June 11, 2018. Today on RBDR:

Unilever CMO Keith Weed revealed the company’s progress in building one-to-one market targeting and how it is getting done.

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