What’s Lacking With Neuroscience Research? | RBDR

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October 18, 2018. Today on RBDR:

Neuroscience research certainly is a promising 21st century research tool, but it has not caught fire — and Shimmer Americas’ President Geoffrey Gill says he knows why.

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People Aren’t Genuine on Social Media | RBDR

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October 17, 2018. Today on RBDR:

An insight into CivicScience’s tactics to make sense of opinions expressed through social media, which its CEO & founder, John Dick, has discovered are often deliberately distorted.

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Driver Tags Prove Unexpected New Value | RBDR

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October 16, 2018. Today on RBDR:

Bill Harvey describes unexpected effective targeting results from the use of “Driver Tags.” It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.

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Qualtrics Wants to Be the Apple of Research | RBDR

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October 15, 2018. Today on RBDR:

Justin Ethington, who describes himself as “a thought leadership market researcher” at Qualtrics, spells out the role the company wants to play with market researchers: namely to be the “Apple of market research.”

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Better Ad Targeting Incorporates Psychographics | RBDR

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October 11, 2018. Today on RBDR:

Research Management Technologies’ Bill Harvey returns for an all-new RBDR commentary, where he discusses the reasons that the usage of psychographics will enable better ad targeting.

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