Bob Lederer RBDR

How Scotiabank Caught Up To Competitors In AI Use / RBDR

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January 10, 2022

Today on RBDR: An important case history involving one of Canada’s biggest banking institutions, Scotiabank, demonstrates how slow adoption of artificial intelligence can be overcome and bolster competitive marketplace position. (Link to this blog: https://sloanreview.mit.edu/article/catching-up-fast-by-driving-value-from-ai/)

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Bob Lederer RBDR, RFL Communications, Inc.

Correcting New Advertising Campaign Misconceptions / RBDR

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January 3, 2022

Today on RBDR: Rubinson Partners’ President Joel Rubinson notes misconceptions that advertisers believe — and lead to marketing mediocrity. One is that buying the most reach for an advertising campaign leads to success (untrue). Second, that advertising cannot be measured by ROI metrics (also untrue).

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Bob Lederer RBDR

Major Advertising Discovery: ID, Target “Movable Middle” / RBDR

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April 19, 2021

Today on RBDR: Rubinson Partners President Joel Rubinson shares a striking insight from work done in conjunction with MMA, Numerator and Neustar. For optimum advertising impact, they recommended identifying consumers who make up the “Movable Middle” – then ad targeting those individuals with a 20-80% probability of opting for that brand.

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Bob Lederer RBDR

How to Evaluate Best-Performing Super Bowl Ads | RBDR

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March 13, 2019

Today on RBDR: Determining the winners and losers among this year’s Super Bowl advertisers depends on what the companies care about and measure–and those elements can and do vary by brand and category.

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Bob Lederer RBDR

What’s Wrong With Data Scientists Buying Into Big Data / RBDR

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March 12, 2019

Today on RBDR: Why has Big Data altered the quality commitments of data scientists? Realclear Media Fellow Kalev Leetaru explains several short cuts adopted by data scientists in dealing with Big Data results–none of which are positive for research results.

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