Major Advertising Discovery: ID, Target “Movable Middle” / RBDR

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April 19, 2021

Today on RBDR: Rubinson Partners President Joel Rubinson shares a striking insight from work done in conjunction with MMA, Numerator and Neustar. For optimum advertising impact, they recommended identifying consumers who make up the “Movable Middle” – then ad targeting those individuals with a 20-80% probability of opting for that brand.

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How to Evaluate Best-Performing Super Bowl Ads | RBDR

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March 13, 2019

Today on RBDR: Determining the winners and losers among this year’s Super Bowl advertisers depends on what the companies care about and measure–and those elements can and do vary by brand and category.

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What’s Wrong With Data Scientists Buying Into Big Data / RBDR

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March 12, 2019

Today on RBDR: Why has Big Data altered the quality commitments of data scientists? Realclear Media Fellow Kalev Leetaru explains several short cuts adopted by data scientists in dealing with Big Data results–none of which are positive for research results.

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Combatting Market Research’s Job Fear Cascade” | RBDR

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March 11, 2019

Today on RBDR: Bill Harvey shares some important thoughts about how traditional corporate market researchers should protect themselves and, thereby, their internal standing by revising their skill set.

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2019 Financials Beg Question of Fixing Nielsen | RBDR

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March 7, 2019

Today on RBDR: In Nielsen releasing its 2018 full-year financial results and Q4 figures, what surfaces are interesting pictures of company and units’ health & stability, short-term growth prospects and pros and cons of various acquisition possibilities.

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