UK Polls Get New Orders; AP Alters Poll Reporting | RBDR

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April 19, 2018. Today on RBDR:

The British government is getting stern with UK pollsters to produce results that are accurate – or face being banned before elections. Meanwhile, Associated Press is altering how its stories use polling results.

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Will Sorrell’s Exit From WPP Prompt Kantar Sale? | RBDR

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April 18, 2018. Today on RBDR:

When WPP CEO Sir Martin Sorrell resigned on Saturday, it began speculation about the enterprise breaking up. Analysts specifically recommend the sale of the Data Management (research) division, which they estimate could bring $5 billion back and considerably lessen WPP’s $6.4 billion debt.

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More Pros than Cons for Sampling that Includes Automation | RBDR

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April 17, 2018. Today on RBDR:

There is widespread acknowledgement about the complexities of sample. Automation is increasingly being implemented to advance the use of sample, but P2Sample’s JD Deitch believes that automation can mean even more to quality research.

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Bill Harvey ARF Webinar Details How to Double Ad ROI | RBDR

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April 16, 2018. Today on RBDR:

Research Measurement Technologies’ Bill Harvey hosts an ARF webinar this Wednesday (April 18 at 1PM EDT, 12 Noon CDT, 10AM PDT) in which explains how purchaser targeting, context-ad resonance, fast reach and creative weeding are now proven to double or triple advertising ROI.

ARF members can register by clicking here.

Non-ARF members are welcome to register by sending an email here.

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Barely Detectable Upward Movement in Sample Pricing | RBDR

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April 11, 2018. Today on RBDR:

Client research departments may face a complex choice: pay more for demonstrably higher quality sample or face the prospect of the data scientists doing surveys using that superior sample.

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