Measuring CX: Flexibility, Please! | RBDR

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August 17, 2018. Today on RBDR:

Dr. Stephen Needel takes on the common wisdom about all-important Customer Experience with a provocative commentary that points out the need for degrees of flexibility in making CX research assessments.

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Nielsen’s Future: Is a Breakup In the Cards? | RBDR

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August 16, 2018. Today on RBDR:

The sudden predicament that Nielsen Holdings finds itself in: surprising losses in its “Buy” division revenues and profits, the resignation of its Chairman and the entry of a corporate raider committed to taking advantage of the situation to make a financial killing.

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MRII Supports Researchers’ New Instruction Needs | RBDR

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August 15, 2018. Today on RBDR:

New research instruction offerings from MRII open the way for greater numbers of researchers to learn best practices in very particular area of interest and concern. MRII President Jeff Henning explains.

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Canada Analysis of Faulty Calgary Mayoral Polls | RBDR

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August 13, 2018. Today on RBDR:

MRIA’s commissioned study into what went wrong with polling for the 2017 Calgary mayoral election has been released three months late. It takes on more than shaky research as it takes aim at mistakes by Mainstream Research and local Calgary newspapers.

Find the poll review by clicking here. http://policyoptions.irpp.org/magazines/august-2018/polling-and-the-2017-calgary-mayoral-election/

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To Grow: “Relevancy,” Not Attention, Loyalty | RBDR

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August 9, 2018. Today on RBDR:

Shama Hyder, founder and CEO of Zen Media, offers her unique proposition for marketers that “Relevancy” should be installed as the utmost company/brand goal versus tendencies towards quick fixes from “attention” and/or “loyalty.”

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