Andy Brown, Kantar: Time for Metrics Consistency | RBDR

May 17, 2017. Today on RBDR: 1) Forrester Research reveals the control that CMOs have over technology spending that is directly or indirectly related to research. 2) Kantar Media CEO & Chairman Andy Brown discussed the necessity for development of consistent media and advertising metrics, which do not presently exist. This week’s RBDR is sponsored […]

Andy Brown, Kantar: Time for Metrics Consistency | RBDR

May 17, 2017. Today on RBDR: 1) Forrester Research reveals the control that CMOs have over technology spending that is directly or indirectly related to research. 2) Kantar Media CEO & Chairman Andy Brown discussed the necessity for development of consistent media and advertising metrics, which do not presently exist. This week’s RBDR is sponsored […]

Fast-Track Data Scientist Training Course | RBDR

May 16, 2017. Today on RBDR: 1) A data science career-enhancement program has been rolled out by Springboard. Springboard’s “Data Science Career Track” is an intensive, 1:1, part-time course and guarantees a data science position within six months of completion. 2) Credit Suisse analyst Omar Sheikh issues a report that projects a $100 billion increase […]

Potential Role for Text Analytics in Pre-Election Polling | RBDR

May 15, 2017. Today on RBDR: OdinText took a risk by stating that text analytics showed the big underdog candidate in the French presidential election had a legitimate chance to win. It proved wrong, but that is not deterring President Tom Anderson’s belief of eventual integration between text analytics and pre-election polling results. This week’s […]

Time Warner: MR Unreliable for Our Streaming Services | RBDR

May 11, 2017. Today on RBDR: 1) The Time Warner CEO, Jeff Bewkes, states his lack of use and disbelief on heavy-duty research for the company’s new streaming services. 2) Greenberg Quinlan Rosner partners Anna Greenberg and Jeremy Rosner tell Business Insider that polling has and still works, although it needs to follow three elementary tenets […]

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