FB Awards Academic Grants for SM Election Influence Study | RBDR

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May 8, 2019

Today on RBDR: Facebook has invited academics on four continents to participate in local studies that will examine the impact of social media on election results. FB will share its own data with the 30 academics.

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CRM Can’t Remain What It Used to Be / RBDR

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May 7, 2019

Today on RBDR: What’s the current state of CRM in the business community? CRM industry analyst Denis Pombriant and CRM guru Esteban Kolsky report the findings of a survey which concludes that a new CRM evolution may be upon us.

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Gary Angel: ML’s Curve Ball At Data Analysts | RBDR

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May 6, 2019

Today on RBDR: Welcome back to Digital Mortar’s Gary Angel, who delivers his second RBDR “Measurement Minute.” This episode is an expert look at Machine Learning and its unexpected impact on data analysts. What can they do to turn the emerging situation into a positive?

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McDonald’s $300 Million Bet On Its “Dynamic Yield” Acquisition / RBDR

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May 2, 2019

Today on RBDR: McDonald’s $300 million acquisition of decision logic technology company Dynamic Yield is central to its transition to mass personalization. Its goals: optimize and boost sales by algorithmic data crunching of environmental factors with personal data, plus analysis that leads to McD’s food recommendations, better sales and elimination of waste.

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Google’s Primary Business Focus: Data Collection / RBDR

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May 1, 2019

Today on RBDR: Omar Oakes, a Tech Editor for Campaign Magazine, reported that Google’s business model is not just a dedicated social media juggernaut concentrating on financial benefit from online advertising. Its largely overlooked focus is collecting individual’s personal data and behavior from Google search, YouTube, other services and, later this year, Stadia.

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