Facing Covid’s Risks And Opportunities / RBDR

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September 16, 2020

Today on RBDR: Digital Mortar CEO Gary Angel, like so many Americans, relied on curbside pickup of essentials at some of his favorite shopping outlets. But even as he worked to keep himself, his family and his employees safe, it was readily apparent that Covid-19 was playing havoc with marketing analytics.

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Behavioral Science Battles The Coronavirus / RBDR

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September 15, 2020

Today on RBDR: New York University Abu Dhabi Assistant Professor of Psychology Jocelyn Bélanger described his gungho participation in setting up a global behavioral science-based survey to help understand why some people follow the rules established to avoid being hit with Covid-19.

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Marketing Is, But Shouldn’t Be, Ignoring MR During Covid / RBDR

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September 14, 2020

Today on RBDR: From South Africa, we report the comments of TBWA South Africa Research Director Subsisio Percy Shangase about the numerous continuing unaddressed problems caused by the Coronavirus which research could help marketers take on–but are not being asked to do.

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Research Businesses’ Health, Attitudes In Covid Era / RBDR

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September 3, 2020

Today on RBDR: To this point, the RBDR series, “Market Research in the Covid-19 Era,” has presented individual perspectives. Today, a brief look at an RFL Communications survey conducted by Mobile Digital Insights about what research agencies and corporate research departments have experienced and are expecting.

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Consider 2 Different Emotions for Covid-Era Ads / RBDR

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September 2, 2020

Today on RBDR: Research Measurement Technologies founder Bill Harvey says the Coronavirus forces marketing and advertising to consider the impact of two different, simultaneous emotions: one driven by product attributes in a category of consumer need versus emotions based on personal needs.

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