Comment: Covid Proved Research’s Ingenuity / RBDR

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Today on RBDR: In a Bloomberg opinion, Noah Smith noted the full impact of Google, Zoom, Amazon and other digital companies wasn’t apparent until Covid hit. Bob Lederer says the same argument can be made about research, which last year put ingenuity into overdrive as it came to the rescue of client companies.

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More Covid Impact: Escalated Remote Neuro Research / RBDR

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March 23, 2021

Today on RBDR: Neuroscience labs all but were forced to close due to Coronavirus but for iMotions, founder & CEO Peter Hartzbech told RBDR that the virus accelerated iMotions’ development of remote facial expression analysis, eye tracking and surveys.

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No Cookies: Options For Advertisers And Agencies / RBDR

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March 22, 2021

Today on RBDR: Adtaxi Vice President Brian Kroll explains to RBDR what Apple’s decision to allow users of the Facebook app to opt-out of being tracked and Google’s elimination of cookies could mean to targeting by advertisers and advertising agencies.

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For Consumers, Brand Content More Compelling Than Ads / RBDR

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March 18, 2021

Today on RBDR: Bill Harvey comments on a multi-country, multi-association initiative which seeks to vastly improve the experience consumers have as they view advertising, even several times over. (Link to Bill’s paper on aspects of this subject: https://www.rmt.solutions/gratitude.html)

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J.D. Power III Retrospective / RBDR

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Today on RBDR: The founder of J.D. Power and Associates, J.D. Power III, recently died at age 89. A brief look at highs and lows in his dynamic, game-changing research operation. (RBDR interview with J.D. Power III in 2013: https://youtu.be/Gss8EIDsGLU and https://youtu.be/39QxPXULjcU)

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