Consumers Accept Covid Changes; Timely MR Rolling / RBDR

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June 24, 2020

Today on RBDR: MFour EVP Alex Colao reveals findings that show consumers are settling in with some Coronavirus-driven changes, a few which they think will stick permanently. Colao also discloses a complementary research angle to deliver superior brand understanding.

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Covid-19 Conditions Are Enhancing Advertising Essentials / RBDR

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June 23, 2020

Today on RBDR: In part two of Red C Research Chief Executive Officer Richard Colwell’s video commentary, he explains Coronavirus conditions make it inadvisable for advertisers to “go dark”: enhanced advertising getting noticed, heightened ad awareness and intensified emotion.

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Brand Damage For No Covid-Period Advertising: 5 Years of Recovery / RBDR

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June 22, 2020

Today on RBDR: Red C Research Chief Executive Officer Richard Colwell explains the damage that a brand does to itself by “going dark” during the current Coronavirus. Among the problems: competitive issues that have been shown to require five years to undo.

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Mkters Must Especially Win Stakeholders’ Trust During Covid / RBDR

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June 18, 2020

Today on RBDR: DigitalMR CEO Michalis Michael asserts each marketer’s essential need to win the trust and support of all of six critical stakeholders during this Covid-19 crisis – and that requires a coherent communication plan.

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Meet The Inventor of the Online Focus Group / RBDR

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June 17, 2020

Today on RBDR: n the late 1990s, Renee Frengut, out of frustration, decided to design an alternative to central focus groups for her work with clients. Out of that work came the online focus group, inspired by the intro and outro to the Brady Bunch television program. But it never caught on…til the Coronavirus. Contact her at ReneeFrengut@att.net

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