Acquisition Activity Covets AI and Big Data Companies / RBDR

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October 30, 2019

Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.

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Customer Experience Research’s Strangely Negative Focus / RBDR

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October 29, 2019

Today on RBDR: Wall Street Journal reporter Sharon Terlep reported on the highly unusual state of customer experience research: instead of positive goals, its odd focus is on how badly a customer can be treated before a brand loses that customer’s loyalty.

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New Insights About AI-Driven MR / RBDR

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October 28, 2019

Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.

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MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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LRW Strategy Behind Acquisition Spree / RBDR

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October 23, 2019

Today on RBDR: RBDR smells a story when a research agency, particularly one with a progressive tinge, accelerates its course with a steady flow of acquisitions. Lieberman Research Worldwide has made four this year and six in the past 24 months, prompting us to speak with LRW President & COO Jeff Reynolds.

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