MR Analyst Ranked #36 Most Promising Career (of 800) / RBDR

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September 11, 2019

Today’s RBDR: The evidence continues to build about the attractiveness of a research career as a terrific option for high school and undergrad students. It comes from a Wall Street Journal ranking of best U.S. occupations through 2028, which based on projected annual openings and median salaries, shows MR Analyst is #36 (out of over 800!).

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“Data Strategist” a Must-Have for MR Projects / RBDR

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September 10, 2019

Today’s RBDR: Michael Lieberman of Multivariate Solutions responds to July 31 RBDR about the inadvisability of relying on an analytics platform for most research projects. It can come down to whether a data researcher, statistician or data strategist conducts the research project.

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MR Movie Recommendation: “The Great Hack” / RBDR

Bob Lederer’s recommendation for “The Great Hack,” a Netflix film that digs deeper than ever before into the questionable and possibly criminal behavior of Cambridge Analytica in its use of Facebook data that was used in the passage of Brexit in the UK and presidential election of Donald Trump in the U.S.

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September 9, 2019

Today on RBDR: Bob Lederer’s recommendation for “The Great Hack,” a Netflix film that digs deeper than ever before into the questionable and possibly criminal behavior of Cambridge Analytica in its use of Facebook data that was used to pass Brexit in the UK and elect Donald Trump in the U.S.

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Digital Hasn’t Shown It’s John Wanamaker’s Answer/ RBDR

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August 22, 2019

Today on RBDR: John Wanamaker observed in 1915 that half of his advertising was being wasted but he cold not determine which half it was. Digital media marketers believed its detailed targeting could eliminate wasted advertising. As it turns out, it doesn’t, however Mark Andrews offers several ideas that might get digital closer to desired ad effectiveness.

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Connected TV Can Reach Undecided Voters / RBDR

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August 21, 2019

Today on RBDR: Connected TV can effectively “reach,” educate and potentially indoctrinate “GenZennials” – individuals under 18 plus a portion of Millennials (18-29). Connected TV could influence the large percentage of GenZennials who intend to vote in the 2020 primaries and presidential election, even establish party loyalties.

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