Elon Musk, Ben and Jerry’s Don’t Need Research / RBDR

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January 9, 2020

Today on RBDR: There are well-known companies that make no use of market research. Luminaries like Henry Ford and Steve Jobs have been outspoken in the past, but then and now it can be insightful to hear explanations from those who share that point of view.

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Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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CCPA Launches, But Unclear For Researchers / RBDR

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January 6, 2020

Today on RBDR: As the heralded California Consumer Privacy Act takes effect, the state’s Attorney General, Xavier Becerra, is not making it easy for any organization – research or otherwise – to comply by failing to make suggested clarifications as to what constitutes compliance.

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Prepared for California Consumer Privacy Act? / RBDR

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December 19, 2019

Today on RBDR: Europe’s 2019 inauguration of GDPR, regulating personal data protection and privacy for citizens of the European Union, is being followed up by America’s most populated state. Attorney Stuart Pardau, an outside counsel to the Insights Association, explains what researchers need to consider when “CCPA” takes effect January 1.

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