What Smartphone Records Reveal About Political Views / RBDR

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December 17, 2019

Today on RBDR: UK newspaper The Guardian hired market research agency, Revealing Reality, to track the political news sought out and consumed by six volunteer citizens. It recorded their political news choices over three days.

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Social Media Lies Are Accepted With Repetition / RBDR

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December 12, 2019

Today on RBDR: An alarming study shows that people who receive fake news or fake headlines on social media become increasingly less concerned about “Liking” or retweeting it after they have a second, third and fourth exposure. In other words, it makes sense to double or triple down with any sort of message.

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Politicians’ Effective Tweets Should Avoid “Issues” / RBDR

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December 11, 2019

Today on RBDR: A study of tweets from 2016 GOP presidential hopefuls concludes that messaging focused on strategy and issues may indeed make sense in traditional media, BUT not at all when using Twitter.

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Melanie Courtright Named Insights Association CEO / RBDR

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December 9, 2019

Today on RBDR: RBDR Producer Bob Lederer comments on the Insights Association decision to hire Dynata Vice President of Research Science & Data Strategy Melanie Courtright to become its new CEO, effective January 1, 2019.

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Toluna CEO Petit’s 3 MR Predictions for 2020 / RBDR

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December 5, 2019

Today on RBDR: Toluna founder and CEO Frederic-Charles Petit verbalizes portions of the three predictions he forwarded to Research Business Report for its annual December “Predictions” issue. Check out RFLOnline.com to learn more about Research Business Report.

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