Pharma Market Research Report Predictions Issue: Call for Input

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It’s that time of year when we begin preparations for our Annual Year-End “Predictions” Issue of Pharma Market Research Report (PMR).

This special issue features insights from key influencers and innovators in the market research industry — like you — about significant changes that you think will emerge in the pharmaceutical, health care, biotech and medical device industries in the next year or two.

We are inviting you to participate by sharing your thoughts about what you think may be different over the next couple of years. Because we receive more submissions than space allows, our emphasis is on your most thought-provoking ideas.

When preparing your “prediction,” please be specific, direct and brief, and limit your comments to 120 words or less. And please: avoid being ‘salesy’.

Some people have asked that we print their submission anonymously. If you prefer to contribute to the issue in that fashion, please let us know and we will not include your name alongside your submission if it gets selected.

If you plan to participate, please RSVP your intention by no later than Friday, November 20.

All predictions (with by your preferred electronic “headshot” photo-jpeg, roughly 2″x 3″, with a minimum resolution of 300 dpi) must arrive no later than Monday, November 30.

Please submit your ideas via email directly to RFL Editor and Publisher Bob Lederer by emailing rflbob@gmail.com.

Thank you for your consideration! We look forward to hearing from you.

Bob Lederer signature

Bob Lederer
Editor and Publisher, RFL Communications, Inc.

Google Genomics. Watson & genetics. Pharmacos: PROs, personalized med (PRVR 11.17.14)

To subscribe to PRVR and receive an email with multiple links to the latest video report, please click: http://ow.ly/Clawn

Pharma Research VIDEO Report, a co-partnered production with the Pharmaceutical Marketing Research Group, is sponsored this week by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

Find out about the Toluna Healthcare Practice at its homepage: http://www.toluna-group.com/about-toluna/industries-we-serve/healthcare/overview
On this PRVR:

1) Google Genomics plans to store individuals’ genomes in the cloud, where they can be analyzed en masse by healthcare researchers.
Link: http://bigthink.com/ideafeed/for-new-era-of-personalized-medicine-google-to-store-individual-genomes-in-the-cloud

2) The IBM Watson program has invested in Pathway Genomics, which will use Watson’s computing prowess to offer a consumer app that can provide answers to personal health questions.
Link: http://www.thestreet.com/story/12950769/1/how-ibm-and-watson-plan-to-use-your-genetic-code-to-help-you-live-longer.html

3) Except for Jannsen, Novartis and Roche, few of the top 12 pharmaceutical companies are commercially ready for a personalized medicine business model
Link: http://www.diaceutics.com/new-report-reveals-most-leading-pharma-companies-still-not-commercially-ready-personalized-medicine

4) Patient Reported Outcomes (PROs) are of interest to pharmaceutical companies in their marketing strategies, but they are not finding buy-in from regulatory agencies.
LInk: http://www.marketwired.com/press-release/drug-makers-report-average-22-patient-reported-outcomes-endpoints-appear-on-final-product-1966590.htm

5) Sentrian’s remote patient intelligence platform plans to spot individuals’ impending health problems before they require hospitalization.
Link: http://www.prnewswire.com/news-releases/sentrian-the-worlds-first-remote-patient-intelligence-company-launches-to-eliminate-preventable-hospitalization-282122331.html

Patients not fulfilling 1st Rxs. Google looking for cancer-detection pill. (PMVR 11.03.2014)

This edition of Pharma Research VIDEO Report, a production in partnership with the Pharmaceutical Marketing Research Group, is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

Find out about the Toluna Healthcare Practice at its homepage: http://www.toluna-group.com/about-toluna/industries-we-serve/healthcare/overview

On this weeks’ PRVR:

1) Proteus Digital Healthcare is entering the consumer (non-medical) market with a biometric monitoring patch.
Link to story: http://mobihealthnews.com/37784/proteus-digital-health-quietly-launches-consumer-facing-wearable-for-athletes/

2) NEHI cautions that the U.S. healthcare system needs to do something about patients failing to order and fulfill new prescriptions.
Link to story: http://www.nacds.org/Home/TabId/107/PostId/5179/Prescriptions-Never-Picked-Up-At-Pharmacy-A-Cause-For-Concern.aspx

3) Salesforce.com, which has been seriously interested in entering the healthcare market, is reportedly ready to make it a go, according to Orthospine News.
Link to story: http://www.allsalesforce.com/articles/share/682492/

4) Google announced it is developing a cancer-detection pill.
Link to story: http://www.huffingtonpost.ca/2014/10/29/google-nanotechnology-cancer-detecting-pill_n_6064266.html

5) dunnhumby’s “Healthy Wealthy & Wise” study shows brands why consumers who are health-committed are so attractive. (They tend to be more affluent than the average consumer.)
Link to story: http://www.cnbc.com/id/102131839

(PMVR 10.20.2014) Matt Campion reveals meanings of KOL has been evolving.

To subscribe to PRVR and receive an email with multiple links to the latest video report, please click: http://ow.ly/Clawn

Pharma Research VIDEO Report, a co-partnered production with the Pharmaceutical Marketing Research Group, is sponsored this week by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

Find everything you could want to know about the Toluna Healthcare Practice at its homepage: http://www.toluna-group.com

1) CVS Health has 41 partnerships in place with health system partners to try to stem readmittance to hospitals by better understanding Rx complications.

(http://www.fool.com/investing/general/2014/10/13/cvs-health-corps-new-prescription-for-growth.aspx)

2) The Sunshine Act’s Open Payment website revises its 2013 reported payment by pharmaceutical companies to MDs, adding $1.1 billion to the $3.5 billion initially reported.

( http://medcitynews.com/2014/10/open-payments-didnt-include-1b-first-roll/)

3) Stanford University’s new Center for Medical Mobile Technology will capture measurable, meaningful wearable device data.

(http://www.mhealthnews.com/news/stanford-launches-research-center-wearables)

4) Schlesinger Associates’ Matt Campion speaks to PRVR about KOLs and their variable importance among pharmaceutical market research stakeholders.

FDA oversight of med devices questioned. What MDs want from Apple Watch (PMVR 10.13.2014)

To subscribe to PRVR and receive an email with multiple links to the latest video report, please click: http://ow.ly/Clawn

Pharma Research VIDEO Report, a co-partnered production with the Pharmaceutical Marketing Research Group, is sponsored this week by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

Find everything you could want to know about the Toluna Healthcare Practice at its homepage: http://www.toluna-group.com/about-toluna/industries-we-serve/healthcare/overview

On this PRVR: 1) Two separate studies call the FDA to task for its oversight of new medical devices. (http://articles.philly.com/2014-10-01/news/54479968_1_lower-risk-devices-regulating-medical-devices-the-fda)

2) An MD explains what physicians would like to see from new smart watches that the Apple Watch does not offer. (http://www.forbes.com/sites/robertpearl/2014/10/02/a-doctors-take-on-the-apple-watch/)

3) Psilos Group’s annual healthcare outlook recommends that healthcare insurers ditch their B2B model and focus on patients and providers. (http://www.mhealthnews.com/news/insurers-must-change-and-embrace-mhealth-survive)

4) The pharma profession is noticeably slow in adopting mobile technologies despite the industry’s rabid interest and desire for them. (http://www.mhealthnews.com/news/pharmas-tough-road-mobility)

5) Facebook is rumored to be developing two entries for the pharmaceutical and healthcare markets. (http://www.healthtechzone.com/topics/healthcare/articles/2014/10/06/390696-facebook-eying-healthcare.htm)