(PMVR 10.20.2014) Matt Campion reveals meanings of KOL has been evolving.

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1) CVS Health has 41 partnerships in place with health system partners to try to stem readmittance to hospitals by better understanding Rx complications.

(http://www.fool.com/investing/general/2014/10/13/cvs-health-corps-new-prescription-for-growth.aspx)

2) The Sunshine Act’s Open Payment website revises its 2013 reported payment by pharmaceutical companies to MDs, adding $1.1 billion to the $3.5 billion initially reported.

( http://medcitynews.com/2014/10/open-payments-didnt-include-1b-first-roll/)

3) Stanford University’s new Center for Medical Mobile Technology will capture measurable, meaningful wearable device data.

(http://www.mhealthnews.com/news/stanford-launches-research-center-wearables)

4) Schlesinger Associates’ Matt Campion speaks to PRVR about KOLs and their variable importance among pharmaceutical market research stakeholders.

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