Among Online Research Advances, Top Option Is “Listening” / RBDR

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January 19, 2021

Today on RBDR: Within the realm of broad online survey technology advancements, new tools that improve “listening” are most meaningful in terms of usefulness and value of output, according to Rasto Ivanic, GroupSolver CEO. AI and NLP will play ever-growing roles.

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Why Attend People-Sensing Technologies Webinar / RBDR

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January 18, 2021

Today on RBDR: Advanced people-sensing technologies can fundamentally improve your business (better experience, better merchandising and better operations). Digital Mortar and HELLA Aglaia – a leader in people-tracking sensor technology – stage a free webinar tomorrow, Tuesday Jan. 19. (Webinar registration: https://zoom.us/webinar/register/WN_PO4kxE05SJisJ1RixCLrtg)

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Don’t Compare Scale Results From MR Projects / RBDR

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Thursday January 14, 2021

Today on RBDR: True North Market Insights President David Santee discusses the irrelevance of scales when they are proposed to be used to make comparisons between different research projects.

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Marketing’s Essential Data Improvement Challenges / RBDR

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January 13, 2021

Today on RBDR: Three different marketing data experts expressed their beliefs about what client marketing departments need to take on this decade as blogged by Simpler Media Group reporter Dom Nicastro. (Link to Martech 2030 report: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf)

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Yes, Canada Has Severe Polling Issues, Too / RBDR

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Today on RBDR: MRIA’s Arundati Dandapani explains the biggest problems with polling in Canada. This Thursday, the association is holding a webinar that addresses continuing issues. All RBDR viewers are welcome. (Link to register: https://www.eventbrite.ca/e/are-polls-obsolete-mria-january-seminar-tickets-133393173573?ref=ecount)

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