Guide To Focusing on Performance Metrics / RBDR

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September 20, 2022

Today on RBDR: According to a new Deloitte survey, Chief Marketing Officers are, statistically speaking, nearly more optimistic than ever about their relevance to companies. A continuing need for success is performance metrics and RBDR presents five tips for their development.

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MR’s 16.6% 2021 Business Explosion / RBDR

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September 13, 2022

Today on RBDR: The market research industry responded to the uncertain but unsettling 2020 effects of the Coronavirus outbreak with a starting 16.6% revenue jump in 2021.

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Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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Again, Nielsen Gripers Prefer To Fight Than Switch / RBDR

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August 11, 2022

Today on RBDR: There seems to be one constant as time passes. As media research companies, advertisers, media networks and their executives come and go, loud, public complaints about Nielsen TV measurement continue to resound, but the complainers prefer to groan than switch to alternative TV measurement solutions.

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IBM’s Solution Corrects AI Bias in Advertising / RBDR

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Today on RBDR: No one would be likely to dispute the presence of bias in advertising, but now it’s believed that AI can bias advertising. But what is there to do about it? IBM has an answer: its “Advertising Toolkit for AI Fairness 360.”

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