Nielsen Changes Course, Embraces Advertising | RBDR

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January 19, 2017. Today on RBDR: 1) Nielsen reverses its corporate course and launches an advertising campaign designed to explain its work and capabilities to marketers. 2) What is the value to service providers and service users of online ratings services? A Wharton School post-doctoral studying is studying that. RBDR is sponsored this week by […]

Top-paying Marketing Jobs Centered on Market Research | RBDR

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January 17, 2017. Today on RBDR: 1) A Monster.com evaluation of the top-paying marketing jobs shows three of the top seven are related to market research. 2) Reeve Associates’ Phil Reeve shares several macro-level hiring trends. RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like […]

Improving Researchers’ Communication with Peers, Clients | RBDR

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January 16th, 2016. Today on RBDR: Thoughts as we are underway in 2017 about improving researchers’ communications with their peers AND their clients. RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other. Find a link to PanelPortal™ information by clicking here. No need […]

Why Hispanic Research is Changing the MR Marketplace | RBDR

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January 12th, 2016. Today on RBDR: 1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco. 2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research. RBDR is […]

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