Has Inflation Severed Consumer Price Elasticity? / RBDR

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May 25, 2022

Today on RBDR: Many consumer product manufacturers have significantly increased their shelf prices with little consumer pushback. Those companies’ brand revenues have flourished, but a Morning Consult supply chain/inflation study says consumers are finally opting for less expensive brands.

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Elon Musk Revives Random Sampling Argument / RBDR

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May 20, 2022

Today on RBDR: Elon Musk’s negotiations for his acquisition of Twitter entered a new phase as he disputes the percentage of fake Twitter accounts. He plans to randomly sample to check the legitimacy of Twitter followers to prove his belief the percentage of fakes accounts is closer to 20% than the less than 5% reported by the company to the SEC.

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Key Examples & Use Cases Of Real-Time Data / RBDR

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May 18, 2022

Today on RBDR: Digital marketing authority Bernard Marr blogged about an array of benefits that businesses can count on from attention to real-time data (versus static and “dated” week- or month-old collected information) and the analytics that should accompany it.

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Forget Doubters: 1% of Mktg Budget For MR Is Sensible / RBDR

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May 16, 2022

Today on RBDR: Aussie brand consultant and former marketing professor Mark Ritson blogged for Marketing Week concerning the sagacity of corporate research departments devoting 1% of their marketing budget to MR and conducting fresh, annual research on key business subjects.

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3 Factors Have Replaced Demographic-Based Marketing / RBDR

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May 13, 2022

Today on RBDR: Advertisers and marketers can no longer base their marketing plans on demographics. According to King’s College London Professor Bobby Duffy’s new book, “The Generational Myth,” the combination of generational cohorts, historical events and life cycle moments more reliably address consumer attitudes and behavior.

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