Bob Lederer RFL Communications, Inc.

IBM’s Solution Corrects AI Bias in Advertising / RBDR

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Today on RBDR: No one would be likely to dispute the presence of bias in advertising, but now it’s believed that AI can bias advertising. But what is there to do about it? IBM has an answer: its “Advertising Toolkit for AI Fairness 360.”

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Bob Lederer RFL Communications, Inc.

MRC Exec Director George Ivie Addresses The Future / RBDR

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July 25,2022

Today on RBDR: Media Research Council Executive Director George Ivie has received a vote of confidence from the group with a five-year contract extension. He told MediaPost Editor-In-Chief Joe Mandese about the challenges ahead.

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Bob Lederer RFL Communications, Inc.

Meta Revealing FB & Instagram’s Political Ad Walled Garden / RBDR

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June 3, 2022

Today on RBDR: Meta EVP Jeff King announces that the social media giant
will begin explaining how its advertising messaging for social issues, elections and politics on Facebook and Instagram targets people.

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Bob Lederer RFL Communications, Inc.

DIY Software Replaces Agency For PCMag Reader Surveys / RBDR

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Today on RBDR: PCMagazine relied on a research vendor for Reader Choice Award surveying until it realized it could save at least $30,000 annually for its 12 to 16-yearly surveys if done in-house with DIY survey software. Company savings have multiplied as other departments have adopted this same survey approach.

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Bob Lederer RFL Communications, Inc.

Google Advertising Plans Revealed At Its Annual Affair / RBDR

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May 27, 2022

Today on RBDR: Google hosted its yearly marketing and advertising conference this week to make public how its advertising will work without cookies. We have a summary and invite you to read the complete report from Advertising Age reporter Garett Sloane: https://adage.com/article/digital-marketing-ad-tech-news/news-google-marketing-live-advertising-conference/2418156

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