SM data subbed for group qual data? Trump now embracing voter data. (RBDR 10.20.2016)


Today on RBDR: 1) A point of view from a social media company executive that social media data can be substituted for focus group qualitative data. Read this full story by clicking here. 2) Members of the Donald Trump presidential campaign claim that they have changed their candidate’s attitude towards the use of data to identify […]

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)


Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016) Today on RBDR: 1) Dstillery Chief Scientist Claudia Perlich points out the biggest issues of data science in businesses today: mostly its misunderstanding and management misappropriation, which leads to its misuse and waste. 2) Facebook advertising is fighting a daily battle to […]

Pollfish offers 300 million mobile network users. The duration of an effective online ad. (RBDR 10.18.2016)


Today on RBDR: 1) Pollfish offers 300 million people in its mobile network  and its three special benefits. Read this original story by clicking here. 2) Contrary to what the Media Research Council has declared is necessary to for an online ad to be “viewable,” three research companies have a project that says an entire web […]

MFour’s use of fingerprint survey validation. Brexit’s negative impact on MR. (RBDR 10.17.2016)


Today on RBDR: 1) Fingerprint validation for mobile surveys administered with the assistance of MFour Mobile Research. 2) BREXIT has already had a negative impact on MR. RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and […]

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)


Today on RBDR: 1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here. 2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and […]

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