J. Walker Smith: Things MR Can Stop Worrying About / RBDR

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December 6, 2022

Today on RBDR: Kantar Consulting’s Knowledge Lead, J. Walker Smith, has been witness to many changes in the market research industry since he entered it in 1983, but he recently composed his thoughts about a lot that was an remains vital for MR. We asked Walker to recite his LinkedIn post for RBDR.

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Social Media’s Many MR Contributions To Pharma / RBDR

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Today on RBDR: The pharmaceutical and healthcare industries have traditionally been slow to adopt new research tools, technologies and techniques. The use of social media, however, is a notable exception and SM has elevated information collection, quality and comprehension.

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Guide To Focusing on Performance Metrics / RBDR

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September 20, 2022

Today on RBDR: According to a new Deloitte survey, Chief Marketing Officers are, statistically speaking, nearly more optimistic than ever about their relevance to companies. A continuing need for success is performance metrics and RBDR presents five tips for their development.

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MR’s 16.6% 2021 Business Explosion / RBDR

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September 13, 2022

Today on RBDR: The market research industry responded to the uncertain but unsettling 2020 effects of the Coronavirus outbreak with a starting 16.6% revenue jump in 2021.

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Striking New Customer Costs; Analytics Don’t Deliver For CMOs / RBDR

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August 30, 2022

Today on RBDR: Two studies merit your attention. One, the cost of retailers acquiring new customers has spiraled upward by 222% since 2014. Second, CMOs are not receiving the information, insights and actionability they’ve expected from their company’s analytics.

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