Katja Cahoon on Making Choices for Moving to Online Qual | RBDR

March 6, 2017. Today on RBDR: 1) Researchers at Nottingham Trent University announce development of an algorithm that can identify the best-liked and most disliked features of an existing product. 2) A product generated via crowdsourcing can achieve greater sales if it is marketed as a product/service created that way. RBDR is sponsored by Nuance, […]

Recommendations for Better Surveys: Short, with Open Ends | RBDR

March 1, 2017. Today on RBDR: 1) Google approves of a MRC audit of how YouTube metrics are collected and crunched. 2) Recommendations on how to maximize upgrades on surveys to collect the difference-making, actionable insights. 3) FCC approval of the 5MHz spectrum for mobile data should benefit research work across the U.S. RBDR is […]

Taking Offline Qual Online: Hopes, Opportunities, Realities | RBDR

March 2, 2017. Today on RBDR: On February 16th’s edition of RBDR, we discussed a blog written by Beacon Insights Group’s Katja Cahoon concerning myths about converting qualitative research work from offline to online modes. Today, she discusses with us directly how she got immersed in online qualitative research and where its application makes sense. […]

Revamp at Hershey Insights/Analytics & Condé Nast Digital Strategies | RBDR

February 28, 2017. Today on RBDR: 1) The Hershey Company announces a total revamp of its eight-person executive team, which includes a Chief Growth Officer (who will oversee insights and analytics). 2) Condé Nast’s digital strategy team and initiatives will focus on building its present state, which has made significant inroads in audience and engagement. […]

Poor Data Quality Saps 6% of your Biz Revenues | RBDR

February 27, 2017. Today on RBDR: 1) Ipsos’ Q4 and full 2016 financial results show greatest interest in “New Services” and a new business plan is coming this year. 2) The business impact from poor customer data is calculated by a United Kingdom study that pegs it at 6% loss of revenue. 3) German authorities […]

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