Artificial Intelligence Is Reinventing MR / RBDR

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—————————————————————January 14, 2020 Today on RBDR: Dr. Claudio Buttice, a former clinical and hospital pharmacist, presents several impacts which artificial intelligence is and will reinvent marketing research.

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Danger In Forced POS And Panel Data Integration / RBDR

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Today on RBDR: Integrating POS data and panel data has become important to brand marketing, combining in-store sales data with consumer data for superior insights and knowledge. However, that integration process is not straightforward or workable with just any POS and Panel data. (https://files.constantcontact.com/ce4b6644201/9c79fa3f-0f5f-4d42-be2f-3d122c168297.pdf)

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Procter and Gamble’s “Constructive Disruption” is Changing MR / RBDR

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January 13, 2020

Today on RBDR: A handful of Procter & Gamble executives, including Chief Brand Officer Marc Pritchard, elaborated at the Consumer Electronics Show in Las Vegas about “constructive disruption” in its marketing, sales and research.

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Elon Musk, Ben and Jerry’s Don’t Need Research / RBDR

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January 9, 2020

Today on RBDR: There are well-known companies that make no use of market research. Luminaries like Henry Ford and Steve Jobs have been outspoken in the past, but then and now it can be insightful to hear explanations from those who share that point of view.

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Who Knows Personalization? QSRs / RBDR

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January 8, 2020

Today on RBDR: Every marketer’s obsession is incorporating personalization with its customers, but so far reports of success are very sparse . Marketing Dive Associate Editor Chris Kelly suggests it’s happening among QSRs. (RBDR April 8, 2019 report on McDonald’s purchase of Dynamic Yield: https://youtu.be/4-hIaZ_ICeo).

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