Bob Lederer RFL Communications, Inc.

Heartwarming: Forced Teaching of MR on Zoom / RBDR

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May 26, 2020

Today on RBDR: ESL Insights LLC founder and CEO Ellen Sills-Levy tells her feel-good story of learning how to teach “Consumer Behavior” on Zoom for university students after the Coronavirus shut everything down in Gotham.

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Bob Lederer RFL Communications, Inc.

MR Shouldn’t Be Pennywise, Pound Foolish Even In Covid-19 Era / RBDR

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May 21, 2020

Today on RBDR: Media researcher Bill Harvey strongly opposes the philosophy “Pennywise and Pound-Foolish.” He points to the federal government’s current oversight of Coronavirus after two virus experiences in the last decade. There are parallels in market and media research.

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Bob Lederer RFL Communications, Inc.

Researcher’s 3-Week Battle With Coronavirus / RBDR

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April 27, 2020

Today on RBDR: A member of the greater research community, Ephraim “Jeff” Bander, Chief Revenue Officer for Eye Square, explains his very recent, harrowing three-week experience as a Coronavirus patient

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Bob Lederer RFL Communications, Inc.

Bill Harvey Offers More Good Covid-19 Ideas / RBDR

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April 23, 2020

Today on RBDR: Media researcher Bill Harvey follows up with RBDR after receiving reactions from several corporate advertising and research executives to his earlier suggestions concerning Coronavirus media messaging alterations

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Bob Lederer RFL Communications, Inc.

Fox Study’s Coronavirus Impacts / RBDR

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March 31, 2020

Today on RBDR: Fox Television is releasing a six-year study. Two weeks ago, Bill Harvey emphasized necessary changes in advertiser messaging. The Fox study’s conclusions about what NOT TO CUT from media plans have gained increased significance from the Coronavirus.

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