More Bill Harvey Advice On Coronavirus Advertiser Messaging / RBDR

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March 24, 2020

Today on RBDR: As the Coronavirus manhandles the world population in ways we have never faced before, Bill Harvey offers several important new ideas for advertisers and ad agencies

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“Concerned Citizen Ideation” Endorsed For Coronavirus-Era Advertising / RBDR

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March 17, 2020

Today on RBDR: The Coronavirus has the world and world marketplace in a topsy-turvy frenzy. That being the case, media researcher Bill Harvey has some ideas about thoughtful messaging adjustments by advertisers to deliver more thoughtful, sensitive communication.

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“Media” Matters, But “Audiences” Matter More / RBDR

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March 11, 2020

Today on RBDR: Brian Jacobs, founder of UK media and market research agency Brian Jacobs and Associates Ltd., blogged that media agencies are wasting their attention on currencies instead of concentration on an understanding of media audiences: what they read and view, their motivations, key elements driving their loyalty and stickiness, how their media choices work for them, and more.

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Nielsen’s Strategic Review Decision Coming In Q3 / RBDR

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August 5, 2019

Today on RBDR: Nielsen’s second quarter financials have been released–and the big “aha” may be its statement that a planned strategic evaluation (sell, sell partially or keep and reorganize the business) is expected to be completed in the upcoming quarter of 2019.

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Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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