Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

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December 8, 2016. Today on RBDR: 1) What brands and researchers are coming to understand about System 1 and System 2. 2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities. RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to […]

SM Becomes #1 Tool for Marketers’ Launches | RBDR

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December 7th, 2016. Today on RBDR: 1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. Read this story for yourself by clicking here. 2) Ray Poynter addresses “why” online communities are so strongly and rapidly becoming a preferred research tool in client research — and […]

Retail Beacons: They May Be Dead | RBDR

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December 6th, 2016. Today on RBDR: 1) Retail beacons haven’t been close to the wide implementation that was expected – and one trusted observer believes their usefulness is past. 2) A Finnish company claims to have solved the in-store dilemma of collecting and understanding consumer shopping intentions with a unique solution. RBDR is sponsored this […]

New Evidence Shows MR Becoming More Attractive to Recent Grads | RBDR

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December 5th, 2016. Today on RBDR: 1) Entry level “Analyst” job opportunities continue to thrive for 2016 undergraduates who have just become part of the job market. This and other evidence continues to grow about research’s opportunity to attract and recruit high schoolers to our industry. 2) Voxco’s corporate blog says it has identified four […]

How Big Data Can Change the Way Students Go to College | RBDR

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December 1, 2016. Today on RBDR: 1) Big Data is being used by colleges and universities to better understand how prospective students might fit in their institutions, but Big Data can also simplify and strengthen high school students’ interest in and ability to discover where they should enroll to study their interests. 2) Online communities […]

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