Does It Make Sense for “Shopper” to be a Metric? / RBDR

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January 17, 2019

Today on RBDR: Shopper Stories, a website which features a trove of tales, interviews, research and information that bring marketing theories to life, suggests forming a “Shopper” metric. Easier said than done.

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Alibaba Supports, Directs Marketers to Create China-Friendly Brands/ RBDR

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January 16, 2019

Today on RBDR: Alibaba’s revolutionary relationship with big consumer brands uses gargantuan data collection throughout China, the country’s combined online/offline marketing ecosystem and Alibaba’s research arm to direct creation of China-specific brands that fill consumer voids.

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Walgreens Cooler Data Collectors Could Lead to Smart Ad Network

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January 15, 2019

Today on RBDR: Walgreens Boots Alliance is testing a technology with embedded cameras, sensors and digital screens in cooler doors. If it catches on, it has the potential to form a new network of smart advertising-targeted displays.

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Burger King MR Lures Customers From McD’s Stores / RBDR

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January 10, 2019

Today on RBDR: Burger King applied “geo-conquesting” to target consumers around McDonald’s locations in a combined research and competitive intelligence project. It converted 20 times more consumer business than any prior BK app promotion.

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Annual Burtch Works MR Study Shows Rising Salaries / RBDR

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January 9, 2019

Today on RBDR: Burtch Works’ sixth annual marketing research salary study demonstrates spirited activity in client research departments’ battle for research talent. (Link to get your copy of this report: https://www.burtchworks.com/wp-content/uploads/2018/12/Burtch-Works-Study_MR-2018.pdf)

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