Call For A Consumer “Algorithmic Bill of Rights” | RBDR

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March 19, 2019

Today on RBDR: As algorithms become ubiquitous throughout data collection, analysis and information implementation, Kartik Hosanagar, a Wharton School academic, strenuously argues that consumers using and impacted by them need to be protected. He proposes an Algorithmic Bill of Rights. (Link to article: https://www.fastcompany.com/90317658/we-need-an-algorithmic-bill-of-rights)

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Democratized Movie Survey Site’s Forced Adaptions | RBDR

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March 18, 2019

Today on RBDR: RottenTomatoes.com is a respected online movie review website concentrated on a “democratized” survey of numerous movie critics and everyday movie goers. Recently, a firestorm broke out over the new movie, Captain Marvel, forcing the site to make substantive alterations to its eligible reviewers, data it collects and its process of data collection.

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Better Data Options for Freer Spending Marketers | RBDR

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March 14, 2019

Today on RBDR: As 78% of marketers tell the Interactive Advertising Bureau and Winterberry Group of their intention to spend more on data in 2019, major marketers have more and better data options to choose from, notably expanded market-by-market radio listenership and automated coding delivering greater speed, higher accuracy and more in-depth TV research.

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How to Evaluate Best-Performing Super Bowl Ads | RBDR

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March 13, 2019

Today on RBDR: Determining the winners and losers among this year’s Super Bowl advertisers depends on what the companies care about and measure–and those elements can and do vary by brand and category.

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What’s Wrong With Data Scientists Buying Into Big Data / RBDR

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March 12, 2019

Today on RBDR: Why has Big Data altered the quality commitments of data scientists? Realclear Media Fellow Kalev Leetaru explains several short cuts adopted by data scientists in dealing with Big Data results–none of which are positive for research results.

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