Le Monde Accuses Coca-Cola Co. of Biased Research Studies / RBDR

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May 14, 2019

Today on RBDR: The French newspaper Le Monde analyzed 10 years of research activity funded by Coca-Cola Company in the U.S. and France about relative causes of obesity. The French newspaper reported that Coke contracts with researchers tilted results away from sugary drinks and towards lack of exercise.

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Bob Lederer “Commentary” on MR Initiative | RBDR

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May 13, 2019

Today on RBDR: A Bob Lederer “Commentary” with a new reason making the case for the market research industry to create an initiative that reaches out to young people in high school and as undergraduates via courses in market research. Also, in our crawl, two new industry acquisitions.

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U.S. Govt Data Collectors Are Comfy With Big Data | RBDR

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May 9, 2019

Today on RBDR: Researchers and federal government agencies which collect data share an interest in Big Data, but there are also differences with respect to its acceptance and usage. Corporations and researchers are grappling with it, while the government agencies appear to be all in.

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FB Awards Academic Grants for SM Election Influence Study | RBDR

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May 8, 2019

Today on RBDR: Facebook has invited academics on four continents to participate in local studies that will examine the impact of social media on election results. FB will share its own data with the 30 academics.

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CRM Can’t Remain What It Used to Be / RBDR

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May 7, 2019

Today on RBDR: What’s the current state of CRM in the business community? CRM industry analyst Denis Pombriant and CRM guru Esteban Kolsky report the findings of a survey which concludes that a new CRM evolution may be upon us.

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