Myth Busters: The Truth About Online Qualitative Research | RBDR

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February 16th, 2017. Today on RBDR: Three myths about online qualitative modes that can and should be met head-on to enable the highest-quality research projects. RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products […]

Nielsen Financials Reveal Hot and Cold Research Industry Segments | RBDR

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February 14, 2017. Today on RBDR: 1) DigitGap’s analysis of the last five years of the MR industry and projections for the next five years sees the U.S. MR industry reaching $24.3 billion by 2022. 2) Nielsen’s final financial quarterly report for 2016 indicates growth sectors not just for the company but the market research […]

Rebranding for BrainJuicer Despite Terrific 2016 Financials | RBDR

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February 13, 2017. Today on RBDR: 1) BrainJuicer’s 2016 financial results were terrific, but that’s not halting planned changes, including a rebranding. 2) ESPN SVP Research & Analytics Artie Bulgrin will retire in April after 21 years. RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market […]

FTC Stops, Fines Manufacturer Spying on 11 Million TV Owners | RBDR

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February 9, 2017. Today on RBDR: 1) The Federal Trade Commission reached settlement with U.S. TV manufacturer Vizio, fining it $2.2 million for its data collection from its 11 million TV owners and selling the data. 2) A Bain & Co. project discovers that advertising recall is less with digital media than with traditional media. […]

Corporate Expert Advises Clients on Questions to Ask Vendors | RBDR

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February 8th, 2017. Today on RBDR: One of corporate America’s top public relations and strategic communications professionals suggests what businesses should be thinking and asking of their market research vendors about their work after the 2016 presidential election polling debacle. RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is […]

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