Dan Morris talks engagement measurement with “SACCADIC.” (RBDR 07.21.2016)

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Today on RBDR: “Engagement” is one of research’s new interests and pet phrases. RBDR has discovered Pretesting Group’s “SACCADIC” Eye Testing process, which looks like a clear step up in engagement measurement. President Dan Morris agreed to speak to us about what new elements it brings to research’s “engagement:” effort. You can read Pretesting founder Lee […]

Influencers brands hate dealing with. Native Apps may help mobile surveys. (RBDR 07.20.2016)

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Today on RBDR: 1) Detailing the four types of online influencers that brands supposedly hate to deal with. 2) There are signs that online surveys on smartphones are running a rocky course, but MFour Mobile Research’s Chris St. Hilaire says there is a practical solution: Native Apps. RBDR is sponsored by Survey Sampling, whose website […]

Wall Street analysts predict Chipotle’s grim future. Facebook VP on mktng metrics. (RBDR 07.19.2016)

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Today on RBDR: 1) Two Wall Street analysts reveal to investors what their proprietary survey research is foretelling what is ahead for the struggling Chipotle QSR. 2) Facebook VP of Advertising & Insights Brad Smallwood admits in a Journal of Advertising Research article that long-accepted, requested marketing metrics are not functional. Read the original report […]

2 court cases narrow TCPA violations. FTC cites WB for paying “influencers.” (RBDR 07.18.2016)

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Today on RBDR: 1) A U.S. Supreme Court case and ruling in the U.S. Federal District Court in Western Pennsylvania are reshaping the definition of what is required for a TCPA violation. 2) The FTC puts Warner Bros. on the carpet for its social media influencer campaign that fails to clearly disclose that these influencers […]

What MRX participants want from their time. 3 challenges to Content Marketing ROI. (RBDR 07.14.2016)

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Today on RBDR: 1) MARU/VCR&C reveals what research participants truly want as they participate in a research project. 2) What are the three biggest challenges in measuring Content Marketing ROI? RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks […]

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