Mark Cuban Says AI Will Diminish Computer Science/ RBDR

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July 16, 2019

Today on RBDR: Billionaire investor Mark Cuban tells digital and Internet expert Kara Swisher about a prodigious change coming to the corporate world. The importance of computer science experts will begin to diminish at the hands of artificial intelligence, irretrievably altering necessary business skills. (Link to the podcast audio and transcript: https://www.vox.com/recode/2019/5/29/18644652/mark-cuban-ai-computer-science-coding-liberal-arts-kara-swisher-steve-case-decode-podcast-interview)

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In interest of MR Relevance, It’s Time to Get Chatty / RBDR

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July 11, 2019

Today on RBDR: According to Rival Technologies founder and CEO Andrew Reid, if market research wants to maintain (much less strengthen) its relevance to its corporate client base, it is time to get chatty and turn market research to where people are – using social messenger apps.

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SAP NA President on Marketing Preeminence of “Customer Experience” / RBDR

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July 9, 2019

Today on RBDR: SAP’s North American President, DJ Paoni, blogged about the preeminence of customer experience as the marketing element that will dominate the planning of over 80% of consumer companies this year.

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The Plan to Sell Kantar to Bain Capital / RBDR

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July 8, 2019

Today on RBDR: What is the thinking behind WPP’s announcement that it has entered into negotiations to sell a majority stake in Kantar Research to Bain Capital? RBDR takes a look.

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What We Learned from Medallia’s IPO Prospectus / RBDR

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July 1, 2019

Today on RBDR: What Medallia’s IPO prospectus reveals about its specialty, Customer Experience Management, and the company’s strong points (which are outperforming traditional research work).

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