Politicians’ Effective Tweets Should Avoid “Issues” / RBDR

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December 11, 2019

Today on RBDR: A study of tweets from 2016 GOP presidential hopefuls concludes that messaging focused on strategy and issues may indeed make sense in traditional media, BUT not at all when using Twitter.

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Solving Social Media Walled-Garden Measurement / RBDR

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October 9, 2019

Today on RBDR: Ask a media research what is their most difficult measurement problem and they will assuredly say the “walled garden” set up by the giant social media companies to protect and control their data.

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Facebook’s Data Upheavals / RBDR

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September 12, 2019

Today’s RBDR: Data, notably its availability and control, has become an area of intense activity at Facebook on several fronts in recent months.

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Data Science Squanders Value In Confirming, Not Yielding MR Answers

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April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

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Data Visualizing Social Media Companies

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November 26, 2018. Today on RBDR:

Multivariate Solutions’ President Michael Lieberman points out new data visualization options, including a “solar system” mapping of use of favored social media websites.

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