Bob Lederer RFL Communications, Inc.

Elon Musk Revives Random Sampling Argument / RBDR

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May 20, 2022

Today on RBDR: Elon Musk’s negotiations for his acquisition of Twitter entered a new phase as he disputes the percentage of fake Twitter accounts. He plans to randomly sample to check the legitimacy of Twitter followers to prove his belief the percentage of fakes accounts is closer to 20% than the less than 5% reported by the company to the SEC.

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Bob Lederer RFL Communications, Inc.

Covid Has Accelerated AI and MR Technology Adoption / RBDR

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September 1, 2020

Today on RBDR: Black Swan Data CEO and co-founder Steve King explains how and why Covid-19 has accelerated the adoption of artificial intelligence and research technology.

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Bob Lederer RFL Communications, Inc.

Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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Bob Lederer RFL Communications, Inc.

Politicians’ Effective Tweets Should Avoid “Issues” / RBDR

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December 11, 2019

Today on RBDR: A study of tweets from 2016 GOP presidential hopefuls concludes that messaging focused on strategy and issues may indeed make sense in traditional media, BUT not at all when using Twitter.

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Bob Lederer RFL Communications, Inc.

Solving Social Media Walled-Garden Measurement / RBDR

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October 9, 2019

Today on RBDR: Ask a media research what is their most difficult measurement problem and they will assuredly say the “walled garden” set up by the giant social media companies to protect and control their data.

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