Exclusive interview with Unity Marketing’s Pam Danziger on marketing’s unknowns. (RBDR 06.22.2016)

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Today on RBDR: Companies like Unity Marketing are finding the research they are doing for clients is more challenging than before because they are dealing with marketing executives who are think they know all there is to know about marketing research. The reality: they have no idea of what they don’t know. Read the original […]

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

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Today on RBDR: What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing. RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for […]

Guy Powell talks ROI of MR. (RBDR 04.13.2016)

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Today on RBDR: We could well be entering a new era in marketing research, one in which ROI of an MR department or its specific functions are measured. ProRelevant Marketing Solutions’ Guy Powell provides the details. RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, […]

Info Age less relevant than 80s Industrial Age? 5 Key Future Points for MR Pros. (RBDR 04.11.2016)

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Today on RBDR: 1) This past Sunday’s “Fareed Zakaria GPS” contained a mini-debate about the relative lack of impact from the current information age comparatively speaking with the 1890s Industrial Age. We recommend viewing this 8-minute segment. Watch it by clicking here. 2) An ESOMAR webinar focused on key issues around the future of market […]

Aldius Consulting wants to talk with research agencies. 4i opening 4i University. (RBDR 03.28.2016)

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Today on RBDR: 1) Market research merger activity may have somewhat slowed, at least among high-profile agencies, but Aldius Consulting wants to speak with remaining independent agencies between $10 million and $30 million in annual revenues, based in North America. 2) 4i Consulting is opening 4i University this summer, to teach client market researchers new […]

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