“Media” Matters, But “Audiences” Matter More / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

—————————————————————-
March 11, 2020

Today on RBDR: Brian Jacobs, founder of UK media and market research agency Brian Jacobs and Associates Ltd., blogged that media agencies are wasting their attention on currencies instead of concentration on an understanding of media audiences: what they read and view, their motivations, key elements driving their loyalty and stickiness, how their media choices work for them, and more.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

New Insights About AI-Driven MR / RBDR

Do you regularly watch RBDR, either once or up to four times a week? Do you find it informative and entertaining? Join others in supporting our video based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
———————————————————————-
October 28, 2019

Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFW

What You Probably Didn’t Know About AI-Driven MR / RBDR

Do you regularly watch RBDR, either once or up to four times a week? Do you find it informative and entertaining? Join others in supporting our video based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.
———————————————————————-
October 18, 2019

Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFW

“Branded Content” Strives for Television Acceptance / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about all the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

———————————————————————-
July 29, 2019

Today on RBDR: Bill Harvey explains the history of “Branded Content,” which I learned is a fancy way of referring to sponsoring a program–and Bill notes the current discussions about using branded content on television.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE

Standard MR Approaches Are A Lose-Lose Situation / RBDR

Regularly watching RBDR? Is it informative and entertaining? Any tinge of guilt about the information you receive free of charge? Join others in expressing your appreciation based on what you can afford ($5 or $10 or more per month) — plus obtain exclusive RBDR benefits! Visit Patreon.com/RBDR.

———————————————————————-
July 24, 2019

Today on RBDR: The “cons” of relying on standardized research for projects outweigh the “pros” by a wide margin, according to Stephan Teuber, Managing Director of Heidelberg, Germany research agency Gesellschaft fur Innovative Marktforshung mbH. He calls it a “lose-lose” for the client and their agency.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE