Dump “Market Research” for “Discovery?” | RBDR

April 20, 2017. Today on RBDR: SOL Marketing head Deb Gabor, author of the new book “Branding is Sex,” has successfully assisted $50-mllion to billion dollar-sized companies. Market Research, however, is not in her marketing vocabulary. Instead, she calls it “Discovery.” This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s […]

Nielsen Financials Reveal Hot and Cold Research Industry Segments | RBDR

February 14, 2017. Today on RBDR: 1) DigitGap’s analysis of the last five years of the MR industry and projections for the next five years sees the U.S. MR industry reaching $24.3 billion by 2022. 2) Nielsen’s final financial quarterly report for 2016 indicates growth sectors not just for the company but the market research […]

Rebranding for BrainJuicer Despite Terrific 2016 Financials | RBDR

February 13, 2017. Today on RBDR: 1) BrainJuicer’s 2016 financial results were terrific, but that’s not halting planned changes, including a rebranding. 2) ESPN SVP Research & Analytics Artie Bulgrin will retire in April after 21 years. RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market […]

Corporate Expert Advises Clients on Questions to Ask Vendors | RBDR

February 8th, 2017. Today on RBDR: One of corporate America’s top public relations and strategic communications professionals suggests what businesses should be thinking and asking of their market research vendors about their work after the 2016 presidential election polling debacle. RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is […]

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,746 other followers