Forget Doubters: 1% of Mktg Budget For MR Is Sensible / RBDR

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May 16, 2022

Today on RBDR: Aussie brand consultant and former marketing professor Mark Ritson blogged for Marketing Week concerning the sagacity of corporate research departments devoting 1% of their marketing budget to MR and conducting fresh, annual research on key business subjects.

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What To Appreciate on International MR Day / RBDR

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May 9, 2022

Today on RBDR: May 5th was International Market Research Day, which prompted Blackbox founder & CEO David Black to blog about the current, realistic and optimistic standing of market research in client companies.

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“Media” Matters, But “Audiences” Matter More / RBDR

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March 11, 2020

Today on RBDR: Brian Jacobs, founder of UK media and market research agency Brian Jacobs and Associates Ltd., blogged that media agencies are wasting their attention on currencies instead of concentration on an understanding of media audiences: what they read and view, their motivations, key elements driving their loyalty and stickiness, how their media choices work for them, and more.

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New Insights About AI-Driven MR / RBDR

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October 28, 2019

Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.

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What You Probably Didn’t Know About AI-Driven MR / RBDR

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October 18, 2019

Today’s RBDR: For even the most curious market researcher, it’s hard to know many of the beneficial elements delivered by AI-driven market research. It was explained by Absolutdata CEO Anil Kaul, all the way down to the ultimate end game: enabling marketing’s Holy Grail.

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