Social Media Pushing for Shift to Sales Metrics | RBDR

October 18, 2017. Today on RBDR:

Facebook COO Sheryl Sandberg tells Wall Street analysts that the company is trying to move client measurement metrics away from “proxy metrics” and towards “sales metrics.” We detail the real challenges Facebook and its peers face if they want to successfully implement that change.

Download this report by clicking here.

RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Egg’s “Virtual Mile” Multi-Level Emotion Collector | RBDR

October 17, 2017. Today on RBDR:

Egg Health Innovations debuts “Virtual Mile” to substantially improve understanding of patients, through the use of smart glasses, a hidden camera and an app.

Two links to this download report: click here, and also here.

RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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The “State of Market Research Study” You Must Download | RBDR

October 16, 2017. Today on RBDR:

RBDR has reviewed and is recommending a new research project from Fuel Cycle: 2017 State of Market Research.

Download this report by clicking here.

RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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MR is and can Stay Relevant in Age of Big Data | RBDR

July 26, 2017. Today on RBDR:

1) Three considerations that market research should consider as the field copes and looks for new niches in the age of Big Data.

2) Advertising agency personnel have some issues with the new metrics it is receiving concerning online videos.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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RFL’s home page, or
• The dedicated page for RFL Video Testimonials

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Venture Capital for MR Still Slow Despite Dollars | RBDR

July 13, 2017. Today on RBDR:

1) A look at 2014 – 2017 venture capital investments in market research, from Crunchbase, abetted by information from TechCrunch.
2) The Journal of Advertising Research contains a study from Word of Mouth experts Brad Fay and Rick Larkin that states that online WOM differs from offline WOM.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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