New Evidence Shows MR Becoming More Attractive to Recent Grads | RBDR

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December 5th, 2016. Today on RBDR: 1) Entry level “Analyst” job opportunities continue to thrive for 2016 undergraduates who have just become part of the job market. This and other evidence continues to grow about research’s opportunity to attract and recruit high schoolers to our industry. 2) Voxco’s corporate blog says it has identified four […]

Do Client Research Employees Understand Business? | RBDR

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November 29th, 2016. Today on RBDR: InsightCentral’s Carol Shea shares results of a new study that concludes that enormous numbers of client insights departments are far from functional because their client research personnel lack an understanding and application of business needs in their work. RBDR is sponsored this week by Toluna, a leading digital insights […]

Market Research a Top Innovation Area | RBDR

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Monday November 7th, 2016. Today on RBDR: 1) Marketing and Market Research, grouped together, are perceived as one of the leading business categories that are ripe for innovation. 2) An update on what Donald Trump owes his pollster, Tony Fabrizio, shows he actually owes more than the $767,000 previously reported. RBDR is sponsored by Nuance, […]

Brand MR must separate brand, non-users. Shift to SM data’s implications on CX. (RBDR 10.25.2016)

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Today on RBDR: 1) An important new research project explains why brand research must separate brand users from non-users. Read this report by clicking here. 2) Plus, a 2016 Customer Experience report from Falcon.io discovers the adoption and shift to social media data as the most important focal point for customer experience. RBDR is sponsored this […]

Did poor data use cripple Trump 2016? Google promotes girls’ careers in comp sci. (RBDR 10.24.2016)

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Today on RBDR: 1) ThinkVine’s Matt Nitzberg presents his perspective on self-inflicted damage done to Donald Trump from his coolness towards the use of data to drive his election campaign. 2) Google established the “Made with Code” website in 2014 to address the less-than-1% of U.S. high school girls who express interest in majoring in […]

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