Bob Lederer RFL Communications, Inc.

“Branded Content” Strives for Television Acceptance / RBDR

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July 29, 2019

Today on RBDR: Bill Harvey explains the history of “Branded Content,” which I learned is a fancy way of referring to sponsoring a program–and Bill notes the current discussions about using branded content on television.

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Bob Lederer RFL Communications, Inc.

Standard MR Approaches Are A Lose-Lose Situation / RBDR

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July 24, 2019

Today on RBDR: The “cons” of relying on standardized research for projects outweigh the “pros” by a wide margin, according to Stephan Teuber, Managing Director of Heidelberg, Germany research agency Gesellschaft fur Innovative Marktforshung mbH. He calls it a “lose-lose” for the client and their agency.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s “Unforeseeable” in MR’s Future (Part 2) | RBDR

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July 15, 2019

Today on RBDR: Bill Harvey wraps up his two-part look at the future of market research. Today, he shares his thoughts about a handful of unforeseeable considerations that will have a major impact.

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Bob Lederer RFL Communications, Inc.

Bill Harvey’s Future of Market Research (Part 1) | RBDR

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July 10, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies has taken the time to consider the future of market research. Today, he shares his thoughts about foreseeable considerations that will have a big impact on the future of research.

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Bob Lederer RFL Communications, Inc.

Phil Reeve on Mid-2019 State of Jobs & MR Hiring | RBDR

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May 15, 2019

Today on RBDR: At nearly the halfway point of 2019, Reeve and Associates’ Philip Reeve discusses the state of research industry job searches, opportunities, placement and hiring. It’s vastly different from those situations in recent years.

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