The next MR Generation: how do we attract the best? (RBDR 11.18.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR, a varied look at different ways of attracting
the next generation of market researchers to our industry, from Bob Lederer’s thoughts to summaries of two ESOMAR speeches, capped by an interview with a 45-year industry veteran, Jim Heisler.

He has a book coming out about what it’s like to work in research
and he is beginning a non-academic course for people with an
undergraduate degree and the desire to work in MR.

Personal devices hurt mktg, MR effort; New Web tracker: “Canvass Fingerprints” (RBDR–7/23/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A Yahoo Canada-inspired study says that consumers’ intensive use of hi-tech devices like cell phones, tablet, PCs and more to store their personal information is damaging marketing and MR efforts. 2) Normal brand marketing communications and consumer messaging relies on tapping into different human emotions than similar work conducted to build sustainable messaging. 3) Few individuals like cookies; now they need to pay attention to “Canvass Fingerprints,” the latest Web tracking tool.

Stabilizing Sample Pricing explained; UK agency issues Analytic Challenges; Michalis Michael urges serious client insight execs to seek social media help (RBDR–1/16/2014)

Today: 1) Federated Sample CEO Patrick Comer explains the improving pricing in the sampling business.

2) The British Technology Strategy Board has issued innovation challenges requested by high-profile businesses (e.g., Simon Cowell, Penguin Random House publishing and the British film Institute).

3) DigitalMR Ltd.’s Michalis Michael encourages serious consumer insights executives to seek out expertise if they want to integrate social media with their traditional MR work.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bruce Temkin’s CX projections; MFour “Survey on the Go” mobile app improves polling; France fines Google (RBDR–1/14/2014)

Today: 1) Bruce Temkin, who is establishing himself as THE Customer Experience (CX) expert, releases several thoughtful projected CX changes inside businesses during 2014.
2) Public Opinion Strategies discusses the very positive advantages it found in its polling through the use of MFour’s new mobile app. 3) France’s CNIL privacy unit fined Google 150,000 Euros for ignoring implementation of the country’s consumer privacy protection requirements.

Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

TiVo study of binge and videostream viewing; Good & Bad of marketing/predictive analytics with marketing research (RBDR–1/13/2014)

Today on RBDR…

1) Tivo decided to study the new television phenomenon known as “binge viewing,” and to delve into the relatively new streaming-video-viewing trend.

2) Marketing authority and Black Ink President Jeff Winsper speaks about the threat posed by and positive potential opportunities for MR offered by marketing/predictive analytics.

Sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)