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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance:

Today on RBDR, a varied look at different ways of attracting
the next generation of market researchers to our industry, from Bob Lederer’s thoughts to summaries of two ESOMAR speeches, capped by an interview with a 45-year industry veteran, Jim Heisler.

He has a book coming out about what it’s like to work in research
and he is beginning a non-academic course for people with an
undergraduate degree and the desire to work in MR.

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