Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

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December 8, 2016. Today on RBDR: 1) What brands and researchers are coming to understand about System 1 and System 2. 2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities. RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to […]

Jerry Thomas: Technology Overrated in its MR Business Impact | RBDR

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November 16th, 2016. Today on RBDR: Is technology all it is cranked up to be in terms of its impact on business? Decision Analyst President Jerry Thomas makes the case to RBDR viewers that it is not the actual contributor most observers perceive it to be and he presents several research examples of wasted research […]

Big Data: Essential for Marketers’ Reach to Millennials | RBDR

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Wednesday November 9th, 2016. Today on RBDR: 1) Big Data is a very valuable market tool in reaching out to Millennials. 2) USC Information Sciences Institute computer scientist Emilio Ferrara has a startling discovery from a study of one month’s worth of tweets about the presidential election were actually generated by pro-Trump and pro-Clinton software […]

Ad Hoc Research, Data Silos Holding Back Insights Function Acceptance | RBDR

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Tuesday November 8th, 2016. Today on RBDR: 1) 44% of Insights functions believe they are a valued contributor to businesses, yet the same functions say ad hoc research and data silos that possess research data and findings are holding back internal acceptance of research. Read this study by clicking here. 2) Can a new Facebook bot […]

Market Research a Top Innovation Area | RBDR

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Monday November 7th, 2016. Today on RBDR: 1) Marketing and Market Research, grouped together, are perceived as one of the leading business categories that are ripe for innovation. 2) An update on what Donald Trump owes his pollster, Tony Fabrizio, shows he actually owes more than the $767,000 previously reported. RBDR is sponsored by Nuance, […]

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