Why Hispanic Research is Changing the MR Marketplace | RBDR

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January 12th, 2016. Today on RBDR: 1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco. 2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research. RBDR is […]

Is Now a ‘Hair on Fire’ Moment for Market Research? | RBDR

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January 11th, 2017. Today on RBDR: 1) Brad Bortner’s blog, “Is it ‘Hair on Fire’ Time for Market Research?” asserts research’s widespread lack of projectability has become a problem that needs to be addressed, regardless of cost. 2) MRA and CASRO completed their merger into The Insights Association. RBDR is sponsored by Nuance, offering multi-language […]

Kristin Luck Updates the MR Industry on WIRe’s Success | RBDR

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January 10th, 2017. Today on RBDR: Kristin Luck updates us on the progress made by WIRe, the Women in Research community, which marks its 10th anniversary in existence this year. RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.. Read Nuance’s article on “Tips for Choosing A […]

Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

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December 8, 2016. Today on RBDR: 1) What brands and researchers are coming to understand about System 1 and System 2. 2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities. RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to […]

Jerry Thomas: Technology Overrated in its MR Business Impact | RBDR

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November 16th, 2016. Today on RBDR: Is technology all it is cranked up to be in terms of its impact on business? Decision Analyst President Jerry Thomas makes the case to RBDR viewers that it is not the actual contributor most observers perceive it to be and he presents several research examples of wasted research […]

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