Common mistakes of Influencer Marketing. SMEs: what agencies should learn. (RBDR 07.08.2016)


Today on RBDR: 1) Influencer Marketing is a keen interest of most brands, however there are three common mistakes that can easily be resolved. 2) Jigsaw Research Director Alex Johnston told the MRS B2B conference that research agencies should learn how to speak to and sell to SMEs. RBDR is sponsored today and this week […]

TV vs. digital advertising. Neustar, Twitter team up for Spain-based SM service. (RBDR 07.07.2016)


Today on RBDR: 1) TV advertising engagement is compared with several digital advertising modes. 2) Neustar, Inc. joins Twitter in launching a service in Spain that can aid marketers in making sense of social media in real time. RBDR is sponsored today and this week by Decision Analyst, a firm that integrates advanced qualitative techniques […]

Decision scientists: overpaid? Tweets for TV correlate to watch behavior. (RBDR 07.06.2016)


Today on RBDR: 1) Barclays Head of Advanced Analytics Harry Powell bogs about British CEOs’ dislike of how much decision scientists in their companies are being paid…but Howell says there is no sign that this trend is going to change. 2) A study claims that increases in certain emotions expressed in Twitter tweets about TV […]

Reaction to RFL’s Global Top 50. John Zogby on U.S. election polling variables. (RBDR 07.05.2016)


Today on RBDR: 1) We explore the reaction to RFL’s 2016 Global Top 50 Research Organizations. 2) In an exclusive interview with “Neo-Tribes and Tribal Analytics” author John Zogby, RBDR host Bob Lederer talks about the many variables at play for polling related to this year’s U.S. presidential election. RBDR is sponsored today and this […]

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)


Today on RBDR: What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing. RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for […]

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