A Special Comment about Questionable Research | RBDR

August 10, 2017. Today on RBDR: A Special Comment about what to think about a questionable conclusion lifted from a research study that claims that client researchers are spending more money on research. Overall, that would seem doubtful, so why make the claim?

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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Researchers Advised to Elevate “Smell” in Emotion MR | RBDR

August 9, 2017. Today on RBDR:

1) Understanding the influence of emotion has become an obsession for some. Apparently, the most important and influential element in emotion is “smell.”

2) Voice-activated search and devices are gaining increased importance on a startling scale, causing a shift in marketing and research to track those marketing changes. Find this original story by clicking here.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s website.

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Facebook Forced to Halt its Artificial Intelligence | RBDR

August 8, 2017. Today on RBDR:

1) Facebook had no choice but to halt development of its Artificial Intelligence robots when they began creating fake Facebook accounts.

2) Bombora VP Greg Herbst addresses the desperation of brands for an independent authority capable of overseeing digital ad service quality among providers and establishing standards for digital advertising.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

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Can Pennsylvania Tax Online Research? | RBDR

August 7, 2017. Today on RBDR:

1) Pennsylvania Revenue Department tells a taxpayer that it considers certain online research service functions taxable based on an August 2016 law. Download a PDF copy of this report by clicking here.

2) A new GfK and TVB survey shows that television is more effective than all other media combined in influencing consumers from “awareness” through “purchasing,” for all age groups.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting Symmetric’s official website.

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Venture Capital for MR Still Slow Despite Dollars | RBDR

July 13, 2017. Today on RBDR:

1) A look at 2014 – 2017 venture capital investments in market research, from Crunchbase, abetted by information from TechCrunch.
2) The Journal of Advertising Research contains a study from Word of Mouth experts Brad Fay and Rick Larkin that states that online WOM differs from offline WOM.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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