The advertising fallout of Brexit. Industry Forecaster details. (RBDR 08.04.2016)

rbdr_08042016

Today on RBDR: 1) The fallout, so far, on advertising and ad creatives from the UK’s Brexit vote. 2) Visible Measures’ new “Industry Forecaster” can view and predict video viewership trends for up to 28 days into the future. RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing […]

Talking technological limits with FlexMR’s Charles Pearson. (RBDR 08.03.2016)

rbdr_08032016

Today on RBDR: A conversation with FlexMR SVP Business Development Charles Pearson about the limits of technology in great research – and the long-understood need for added emphasis on the human element in order to improve our research effort. RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing […]

Ipsos on global MR. Twitter data: unlocked through Magic Pony acquisition? (RBDR 08.02.2016)

rbdr_08022016

Today on RBDR: 1) Ipsos fills us all in on its perspectives about the global research industry. 2) Twitter’s June acquisition of Magic Pony Technology can be a game changer for organizations which want to understand their Twitter data. RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing […]

The necessity of an online impression. A word on Gayle Fuguitt’s ARF departure. (RBDR 08.01.2016)

rbdr_08012016

Today on RBDR: 1) GetApp’s new research shows that to make the needed impression online, a company must have effective social media activity. It’s twice as important as mobile friendliness. 2) RBDR Producer Bob Lederer has a brief comment concerning ARF President Gayle Fuguitt’s decision to leave the association this October. RBDR is sponsored by […]

Common mistakes of Influencer Marketing. SMEs: what agencies should learn. (RBDR 07.08.2016)

rbdr_07082016

Today on RBDR: 1) Influencer Marketing is a keen interest of most brands, however there are three common mistakes that can easily be resolved. 2) Jigsaw Research Director Alex Johnston told the MRS B2B conference that research agencies should learn how to speak to and sell to SMEs. RBDR is sponsored today and this week […]

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,609 other followers

Follow

Get every new post delivered to your Inbox.

Join 2,609 other followers