The 1 essential question for correct Election 2016 polling. (RBDR 09.09.2016)


Today on RBDR: What is wrong with polling? There are lots of theories after a plethora of messy polling projections from around the world in recent years. Now, The Hill has published a solution for the U.S. presidential election polling from’s Andreas Graefe. He says accurate polling comes down to asking and collecting the […]

The ‘dark side’ of Fitbit. Survey expert challenged by Donald Trump. (RBDR 09.08.2016)


Today on RBDR: 1) There is a “dark side” to Fitbit, according to women who religiously wear it. 2) The conclusions of a survey expert in consumer perceptions about advertising is contested by Donald Trump’s lawyers in one of the Trump University lawsuits. RBDR is sponsored by Decision Analyst, which is integrating analytics into its […]

Fitbit impacts women’s lifestyles. Resolve ‘Sales, Mktg conflict w/metrics? (RBDR 09.07.2016)


Today on RBDR: 1) A study of Fitbit-wearing women reveals that these wearable fitness trackers are becoming ingrained in the lives of a huge percentage of those users. 2) Sales versus Marketing is an age-old corporate issue, however a new study provides important understanding on what pits the two groups against each other. A couple […]

The issues for pollsters ahead of Decision 2016 with Public Mind’s Krista Jenkins. (RBDR 09.06.2016)


Today on RBDR: With Labor Day come and gone, the traditional U.S. presidential election campaign season is underway. We spoke with one of FiveThirtyEight‘s “A” rated polling services, PublicMind, and its Director Krista Jenkins, who is based at Fairleigh Dickinson University. RBDR is sponsored by Decision Analyst, which is integration analytics into its portfolio of […]

The advertising fallout of Brexit. Industry Forecaster details. (RBDR 08.04.2016)


Today on RBDR: 1) The fallout, so far, on advertising and ad creatives from the UK’s Brexit vote. 2) Visible Measures’ new “Industry Forecaster” can view and predict video viewership trends for up to 28 days into the future. RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing […]

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