Regarding New Top Executives at Nielsen, comScore

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December 4, 2018.

Today on RBDR: Advertisers and ad sellers hope new digital measurement-experienced executives in charge at comScore and Nielsen will lead to more customer-centric approaches in their traditional research operations. (Link to original blog: https://www.businessinsider.in/media-measurement-giants-are-under-fire-and-theyre-betting-on-digital-marketing-talent-to-win-over-clients/articleshow/66867499.cms)

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Nielsen: “Hold or Sell” Update | RBDR

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September 14, 2018. Today on RBDR:

The latest from Nielsen Holdings after pressure last month from a new minority shareholder to sell part or all of the company. Maintaining its present public status, selling off a piece of the business or finding a buyer for the entire enterprise is under consideration.

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Bill Harvey’s Take on Nielsen’s Future | RBDR

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August 20, 2018. Today on RBDR:

Bill Harvey has his own thoughts about Bob Lederer’s August 16th RBDR commentary about the Nielsen Company’s issues and problems.

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Nielsen’s Future: Is a Breakup In the Cards? | RBDR

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August 16, 2018. Today on RBDR:

The sudden predicament that Nielsen Holdings finds itself in: surprising losses in its “Buy” division revenues and profits, the resignation of its Chairman and the entry of a corporate raider committed to taking advantage of the situation to make a financial killing.

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Guess What? Kantar Research Is Available for Purchase | RBDR

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April 30, 2018. Today on RBDR:

Two weeks ago, stock analysts recommended that WPP’s new management should sell its Data Management division, better known as the Kantar Research group. Over the weekend, three different reports emerged that stated that course of action was put in motion several months ago and continues at this time.

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