Covid Forces Nielsen To Shelter Neuroscience Group / RBDR / RBDR

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September 22, 2020

Today on RBDR: Nielsen’s President of its Consumer Neuroscience division and BASES, Joe Willke, tells RBDR both of his groups have needed to shrink their research footprint as a result of Covid-19, plus current plans to slowly and carefully reopen for the benefit of anxious clients.

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Covid Gave Birth To Unprecedented Media Lab / RBDR

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August 27, 2020

Today on RBDR: The Coronavirus impact on all media is perceived by Nielsen Senior Vice President – Product Strategy Brian Fuhrer as a never-seen-before “Lab scenario.” It has been highlighted by a concentrated period of consumer adoption of new and potentially disruptive media technologies like nothing before.

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Solving Social Media Walled-Garden Measurement / RBDR

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October 9, 2019

Today on RBDR: Ask a media research what is their most difficult measurement problem and they will assuredly say the “walled garden” set up by the giant social media companies to protect and control their data.

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RFL Top 50 Research Organizations For 2019 / RBDR

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August 8, 2019

Today on RBDR: Details from RFL’s published 2019 RFL Global Top 50 Research Organizations ranking: the types of companies and several of the companies themselves. A copy of the report is available for free by emailing a request to RFLBob@Gmail.com.

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Facebook Research Decodes Thoughts Into Words/RBDR

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August 6, 2019

Today on RBDR: Researchers at the University of California – San Francisco and Facebook have developed a breakthrough technology which decodes thoughts from the brain into words in real time. For Facebook, this could lead to enabling individuals to send their texts using their brain (at five times the speed of typing).

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