Review of Two New Cross-Platform Media Systems | RBDR

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April 22, 2019

Today on RBDR: Our regular RBDR media research contributor, Bill Harvey of Research Measurement Technologies, received personal introductions to the new cross-platforms being offered by Nielsen and comScore. He offers his thoughts about them.

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Better Data Options for Freer Spending Marketers | RBDR

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March 14, 2019

Today on RBDR: As 78% of marketers tell the Interactive Advertising Bureau and Winterberry Group of their intention to spend more on data in 2019, major marketers have more and better data options to choose from, notably expanded market-by-market radio listenership and automated coding delivering greater speed, higher accuracy and more in-depth TV research.

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Combatting Market Research’s Job Fear Cascade” | RBDR

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March 11, 2019

Today on RBDR: Bill Harvey shares some important thoughts about how traditional corporate market researchers should protect themselves and, thereby, their internal standing by revising their skill set.

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RBDR’s “Closer Look” at Nielsen “Watch” Division | RBDR

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February 28, 2019

Today on RBDR: Research Measurement Technologies media research guru, Bill Harvey, discusses his impressions of the “Watch” division of The Nielsen Company and upgrades to its current business and measurement practices.

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Potential Nielsen Acquirers Submit Their First Bids / RBDR

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January 29, 2019

Today on RBDR: Nielsen Holdings set Friday January 25 as the deadline for first bidders from potential acquirers. Reports suggest Nielsen management set a $10 billion asking price for the whole enterprise.

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