Bob Lederer RFL Communications, Inc.

Again, Nielsen Gripers Prefer To Fight Than Switch / RBDR

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August 11, 2022

Today on RBDR: There seems to be one constant as time passes. As media research companies, advertisers, media networks and their executives come and go, loud, public complaints about Nielsen TV measurement continue to resound, but the complainers prefer to groan than switch to alternative TV measurement solutions.

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Bob Lederer RFL Communications, Inc.

Ipsos, GfK & Nielsen 2021 Revenues Reveal Good MR Year / RBDR

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March 7, 2022

Today on RBDR: If last year’s final financial results for three of the largest research companies are any indication, 2021 was a very good year for many U.S. research companies of all sizes and the industry as a whole.

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Bob Lederer RFL Communications, Inc.

U.S. TV Networks Insist On MRC Nielsen Review/ RBDR

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July 27, 2021

Today on RBDR: America’s television networks have complained about Nielsen’s TV research numerous times in the past 25 years. Now, the owners of the networks – Disney, ViacomCBS, NBCUniversal and Fox Corp. – have asked the Video Advertising Bureau to call the Media Research Council to yank the Nielsen’s accreditation.

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Bob Lederer RFL Communications, Inc.

Network TV Displeased With Nielsen, Again / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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July 12, 2021

Today on RBDR: RBDR’s media research specialist, Bill Harvey of Research Measurement Technologies, discusses the controversy created by disputed falling television ratings in Nielsen’s latest report–and how the TV networks say they plan to respond.

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Bob Lederer RFL Communications, Inc.

Covid Forces Nielsen To Shelter Neuroscience Group / RBDR / RBDR

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September 22, 2020

Today on RBDR: Nielsen’s President of its Consumer Neuroscience division and BASES, Joe Willke, tells RBDR both of his groups have needed to shrink their research footprint as a result of Covid-19, plus current plans to slowly and carefully reopen for the benefit of anxious clients.

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