Bob Lederer RBDR

How Collaborata.com is more than a 21st Century Omnibus | RBDR

September 21, 2017. Today on RBDR:

Collaborata.com co-founder and CEO Jimmy Zollo discusses the business and its omnibus-like, but not-really-omnibus research services

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

Why Spend on Micro-Influencers without ROI? | RBDR

September 20, 2017. Today on RBDR:

1) Influencer marketing needs concentration on return on investment, not vanity metrics.

2) Viewability is a classic online advertising metric, but one that means much less than user engagement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Digital marketing collapsing traditional marketing funnel | RBDR

September 19, 2017. Today on RBDR:

1) Facebook’s Sheryl Sandberg warns that digital marketing is collapsing the traditional marketing funnel because of the shortened cycles it is causing.

2) Dun & Bradstreet’s first annual State of Sales Acceleration report demonstrates disconnects between the efforts of marketers and their sales department, which is stymied by what they don’t receive from marketers.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Social media ad targeting shows deplorable side | RBDR

September 18, 2017. Today on RBDR:

1) Targeting groups using social media is cool, right? Except when you want to target a group of detestable individuals. Pro Publica did that, then told Facebook what it had enabled. Facebook made sure that group was not targeted again.

2) The new reality for CMOs sounds a great deal like what market researchers first faced some years ago – become more relevant in the company and driving it to customer centricity.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Bob Lederer RBDR

Venture Capital for MR Still Slow Despite Dollars | RBDR

July 13, 2017. Today on RBDR:

1) A look at 2014 – 2017 venture capital investments in market research, from Crunchbase, abetted by information from TechCrunch.
2) The Journal of Advertising Research contains a study from Word of Mouth experts Brad Fay and Rick Larkin that states that online WOM differs from offline WOM.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.