Why Hispanic Research is Changing the MR Marketplace | RBDR


January 12th, 2016. Today on RBDR: 1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco. 2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research. RBDR is […]

Is Now a ‘Hair on Fire’ Moment for Market Research? | RBDR


January 11th, 2017. Today on RBDR: 1) Brad Bortner’s blog, “Is it ‘Hair on Fire’ Time for Market Research?” asserts research’s widespread lack of projectability has become a problem that needs to be addressed, regardless of cost. 2) MRA and CASRO completed their merger into The Insights Association. RBDR is sponsored by Nuance, offering multi-language […]

Kristin Luck Updates the MR Industry on WIRe’s Success | RBDR


January 10th, 2017. Today on RBDR: Kristin Luck updates us on the progress made by WIRe, the Women in Research community, which marks its 10th anniversary in existence this year. RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.. Read Nuance’s article on “Tips for Choosing A […]

Big Data: Essential for Marketers’ Reach to Millennials | RBDR


Wednesday November 9th, 2016. Today on RBDR: 1) Big Data is a very valuable market tool in reaching out to Millennials. 2) USC Information Sciences Institute computer scientist Emilio Ferrara has a startling discovery from a study of one month’s worth of tweets about the presidential election were actually generated by pro-Trump and pro-Clinton software […]

Ad Hoc Research, Data Silos Holding Back Insights Function Acceptance | RBDR


Tuesday November 8th, 2016. Today on RBDR: 1) 44% of Insights functions believe they are a valued contributor to businesses, yet the same functions say ad hoc research and data silos that possess research data and findings are holding back internal acceptance of research. Read this study by clicking here. 2) Can a new Facebook bot […]

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