What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

rbdr_06062016a

Today on RBDR: What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing. RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for […]

Bob Hoffman on advertiser delusions. Facial/emotional recognition in video games. (RBDR 03.03.2016)

rbdr_03032016

Today on RBDR: 1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back. 2) Affectiva incorporates its facial coding and emotion detection technologies into video games. Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. […]

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

rbdr_03022016

Today on RBDR: 1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR. 2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services. 3) The optimum conditions for Facebook engagement have been studied and analyzed by […]

Hannu Verkasalo talks World Mobile Congress, research lessons. (RBDR 03.01.2016)

rbdr_03012016

Today on RBDR: Hannu Verkasalo of Verto Analytics discusses what he learned at last week’s global World Mobile Congress 2016 in Barcelona, Spain that he will apply to his mobile research efforts. Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. To […]

Mind-reading wearables. Social media investments. Microsoft undersea data center. (RBDR 02.29.2016)

rbdr_02292016

Today on RBDR: 1) Wearable technology has apparently evolved into technology that can track brain activity. Read the original story here. 2) Marketers acknowledge that they can’t measure social media, yet it won’t stop them from doubling their spending on it over the next five years. 3) Microsoft tests an undersea data center, and explains […]

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,627 other followers