Time Warner: MR Unreliable for Our Streaming Services | RBDR

May 11, 2017. Today on RBDR: 1) The Time Warner CEO, Jeff Bewkes, states his lack of use and disbelief on heavy-duty research for the company’s new streaming services. 2) Greenberg Quinlan Rosner partners Anna Greenberg and Jeremy Rosner tell Business Insider that polling has and still works, although it needs to follow three elementary tenets […]

Mystery Shopper Research has the Goods for a Major Revival | RBDR

May 10, 2017. Today on RBDR: An examination of the Mystery Shopping field: its evolution and expanding number of business categories that are intrigued and benefitting from its possibilities. RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding […]

Katja Cahoon on Making Choices for Moving to Online Qual | RBDR

March 6, 2017. Today on RBDR: 1) Researchers at Nottingham Trent University announce development of an algorithm that can identify the best-liked and most disliked features of an existing product. 2) A product generated via crowdsourcing can achieve greater sales if it is marketed as a product/service created that way. RBDR is sponsored by Nuance, […]

Why Hispanic Research is Changing the MR Marketplace | RBDR

January 12th, 2016. Today on RBDR: 1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco. 2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research. RBDR is […]

Is Now a ‘Hair on Fire’ Moment for Market Research? | RBDR

January 11th, 2017. Today on RBDR: 1) Brad Bortner’s blog, “Is it ‘Hair on Fire’ Time for Market Research?” asserts research’s widespread lack of projectability has become a problem that needs to be addressed, regardless of cost. 2) MRA and CASRO completed their merger into The Insights Association. RBDR is sponsored by Nuance, offering multi-language […]

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