Big Data: Essential for Marketers’ Reach to Millennials | RBDR

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Wednesday November 9th, 2016. Today on RBDR: 1) Big Data is a very valuable market tool in reaching out to Millennials. 2) USC Information Sciences Institute computer scientist Emilio Ferrara has a startling discovery from a study of one month’s worth of tweets about the presidential election were actually generated by pro-Trump and pro-Clinton software […]

Ad Hoc Research, Data Silos Holding Back Insights Function Acceptance | RBDR

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Tuesday November 8th, 2016. Today on RBDR: 1) 44% of Insights functions believe they are a valued contributor to businesses, yet the same functions say ad hoc research and data silos that possess research data and findings are holding back internal acceptance of research. Read this study by clicking here. 2) Can a new Facebook bot […]

Market Research a Top Innovation Area | RBDR

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Monday November 7th, 2016. Today on RBDR: 1) Marketing and Market Research, grouped together, are perceived as one of the leading business categories that are ripe for innovation. 2) An update on what Donald Trump owes his pollster, Tony Fabrizio, shows he actually owes more than the $767,000 previously reported. RBDR is sponsored by Nuance, […]

Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)

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Today on RBDR: 1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here. 2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and […]

John Burshek on MR’s appeal to college students. (RBDR 10.03.2016)

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Today on RBDR: Burshek Research & Consulting conducted an omnibus study for 5,000 college students that added RBDR’s question about collegians’ interests in market research careers. The study data was remarkably positive; the analysis of those results was less so. RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of […]

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