Polling doesn’t help discourse? MR’s search to divide personal/respondent data. (RBDR 10.05.2016)


Today on RBDR: 1) DePauw Professor Jeffrey McCall blogged his discomfort with polling because it does not serve the public interest and actually has been perverted to form public opinion. Read his post by clicking here. 2) Market researchers search for a solution to a issue they must re-confront: maintaining the separation between personal and […]

John Burshek on MR’s appeal to college students. (RBDR 10.03.2016)


Today on RBDR: Burshek Research & Consulting conducted an omnibus study for 5,000 college students that added RBDR’s question about collegians’ interests in market research careers. The study data was remarkably positive; the analysis of those results was less so. RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of […]

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)


Today on RBDR: What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing. RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for […]

Bob Hoffman on advertiser delusions. Facial/emotional recognition in video games. (RBDR 03.03.2016)


Today on RBDR: 1) Advertising expert Bob Hoffman outlines three delusions that advertisers have that are holding the industry back. 2) Affectiva incorporates its facial coding and emotion detection technologies into video games. Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company. […]

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)


Today on RBDR: 1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR. 2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services. 3) The optimum conditions for Facebook engagement have been studied and analyzed by […]

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