Katja Cahoon on Making Choices for Moving to Online Qual | RBDR

March 6, 2017. Today on RBDR: 1) Researchers at Nottingham Trent University announce development of an algorithm that can identify the best-liked and most disliked features of an existing product. 2) A product generated via crowdsourcing can achieve greater sales if it is marketed as a product/service created that way. RBDR is sponsored by Nuance, […]

Why Hispanic Research is Changing the MR Marketplace | RBDR

January 12th, 2016. Today on RBDR: 1) Three changes in Hispanic research will impact the research marketplace this year, according to ThinkNow’s Mario Carrasco. 2) A research shakeup at NBCUniversal moves Alan Wurtzel out of the function and shifts control of the department to Jeff Bader, President of Program Planning, Strategy & Research. RBDR is […]

Is Now a ‘Hair on Fire’ Moment for Market Research? | RBDR

January 11th, 2017. Today on RBDR: 1) Brad Bortner’s blog, “Is it ‘Hair on Fire’ Time for Market Research?” asserts research’s widespread lack of projectability has become a problem that needs to be addressed, regardless of cost. 2) MRA and CASRO completed their merger into The Insights Association. RBDR is sponsored by Nuance, offering multi-language […]

Kristin Luck Updates the MR Industry on WIRe’s Success | RBDR

January 10th, 2017. Today on RBDR: Kristin Luck updates us on the progress made by WIRe, the Women in Research community, which marks its 10th anniversary in existence this year. RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.. Read Nuance’s article on “Tips for Choosing A […]

Big Data: Essential for Marketers’ Reach to Millennials | RBDR

Wednesday November 9th, 2016. Today on RBDR: 1) Big Data is a very valuable market tool in reaching out to Millennials. 2) USC Information Sciences Institute computer scientist Emilio Ferrara has a startling discovery from a study of one month’s worth of tweets about the presidential election were actually generated by pro-Trump and pro-Clinton software […]

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