Bob Lederer RBDR

People Mag’s new survey tool. What happened to FB, Twitter during Super Bowl (RBDR 2.5.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) People Magazine’s new Style section giveaway is also a data collection tool from readers about their entertainment and beauty thoughts, plus about the publication itself. 2) Research Now has a new owner and uSamp has a new company name. 3) Facebook and Twitter released their respective Super Bowl 49 activity statistics. Both can make some claim of victory.

Bob Lederer RBDR

Do we need Data Scientists? Strong audiences for SB49 commercials. (RBDR 2.4.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR:  1) The case against corporations that feel they need to go all out for data scientists.  2) Super Bowl commercials maintained the audience levels that were in place during Super Bowl 49 itself, a situation unlike that recorded during usual sporting events.  3) Gap, Inc. decides to do away with Chief Marketing Officer in favor of a Customer Experience officer. Could it be the start of a trend?

Bob Lederer RBDR

SB 49 ads that connected (and some that whiffed) RBDR 2.3.2015

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: An expert advertising research panel (Decision Analyst President Jerry Thomas, Bill Harvey Consulting President Bill Harvey and BrandKeys President Robert Passikoff) reviews general impressions and specifics of Super Bowl commercials that made a positive impression or missed the mark

Bob Lederer RBDR

NBC’s SB 49 social media battle. Making sense of Bilateral Ratings. (RBDR 2.2.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR:  1) NBC needed to gain as much game-time viewership, plus ratings for post-game programming, However, Second Screen viewing was another ratings and viewings front important to the network.  2) Bilaterial ratings have broken out at Uber, the transportation service, which is now allowing drivers to rate their experience with each individual passenger on top of the traditional passenger review of Uber drivers.  3) There is a new study that purports to demonstrate that anonymous credit card data can be treated in a few small ways to make those individuals identifiable.

Bob Lederer RBDR

Microsoft: lot to be learned from non-probabilistic polling, prediction games. (RBDR 1.7.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: A discussion with Microsoft Research’s David Rothschild about non-probabilistic polling and related research modes as means of improving the research craft.