MR salaries already up. Bryson on what’s in store for Qual. (RBDR 11.19.2014)

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Today on RBDR: 1) A Burtch Works U.S. compensation study down back July shows market researcher pay and benefits are already moving up. (Download the study: http://www.burtchworks.com/big-data-analyst-salary/big-data-career-tips/the-burtch-works-study/) 2) Reuters reports indications that Google Glass will commercially debut in 2015. 3) 2020 Research President Jim Bryson expects qualitative research as we know it to all but disappear within 10 years, but its evolution into single-phase qualitative/quantitative project work will be for the better.

The next MR Generation: how do we attract the best? (RBDR 11.18.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR, a varied look at different ways of attracting
the next generation of market researchers to our industry, from Bob Lederer’s thoughts to summaries of two ESOMAR speeches, capped by an interview with a 45-year industry veteran, Jim Heisler.

He has a book coming out about what it’s like to work in research
and he is beginning a non-academic course for people with an
undergraduate degree and the desire to work in MR.