Challenge: How To Prepare Future Market Researchers / RBDR

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November 20, 2019

Today on RBDR: MaruMatchbox Chief Research Officer Andrew Grenville blogs about his discussions with several research luminaries about necessary future skills in those who will toil in the professional market research community.

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ESOMAR Director General Finn Raben Interviewed By CNBC / RBDR

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February 26, 2019

Today on RBDR:Not often does anyone from the market research industry appear on mainstream media or business media, but ESOMAR Director General Finn Raben was on CNBC last week. Here is the link to his remarks: https://www.cnbc.com/video/2019/02/19/marketing-insights-needs-a-c-suite-sponsor-says-esomar-boss.html

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SM Becomes #1 Tool for Marketers’ Launches | RBDR

December 7th, 2016. Today on RBDR:

1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. Read this story for yourself by clicking here.

2) Ray Poynter addresses “why” online communities are so strongly and rapidly becoming a preferred research tool in client research — and what might the future look like for use of communities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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CIA and social media. Right vs Real-time marketing. ESOMAR earns Webcast Award. (RBDR 05.02.2016)

Today on RBDR: 1) The Central Intelligence Agency has a venture capital firm that looks for soft robots that can collect and analyze social media for the secretive government organization. 2) The debate: the value of Right-Time Marketing versus Real-Time Marketing (Read the story by clicking here). 3) ESOMAR captures “Best Event Webcasting” award from the International & European Associations Conference.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate New Product development.
Read Decision Analyst President Jerry Thomas’ article on New Product development and discover how determination to the cause is the most important ingredient for a company’s NP success. Read it by clicking here.

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Info Age less relevant than 80s Industrial Age? 5 Key Future Points for MR Pros. (RBDR 04.11.2016)

Today on RBDR:

1) This past Sunday’s “Fareed Zakaria GPS” contained a mini-debate about the relative lack of impact from the current information age comparatively speaking with the 1890s Industrial Age. We recommend viewing this 8-minute segment. Watch it by clicking here.

2) An ESOMAR webinar focused on key issues around the future of market researchers, and came up with five key points.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.

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