Personal devices hurt mktg, MR effort; New Web tracker: “Canvass Fingerprints” (RBDR–7/23/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A Yahoo Canada-inspired study says that consumers’ intensive use of hi-tech devices like cell phones, tablet, PCs and more to store their personal information is damaging marketing and MR efforts. 2) Normal brand marketing communications and consumer messaging relies on tapping into different human emotions than similar work conducted to build sustainable messaging. 3) Few individuals like cookies; now they need to pay attention to “Canvass Fingerprints,” the latest Web tracking tool.

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