Artificial Intelligence: Friend Or Foe of Marketing Creativity? / RBDR

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February 12, 2020

Today on RBDR: Artificial Intelligence has overcome the perception as a giant barrier of threatening people’s employment, but concerns remain. For instance, 56% of marketers are uncertain about whether AI and automation will harm or help their efforts.

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Why Marketers Don’t Do Their Research / RBDR

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December 16, 2019

Today on RBDR: Matt Seltzer’s new company, S2 Research, is focused on guiding and assisting marketers and advertising agencies who don’t do market research which need to be done. He explains marketers’ apprehensions and his research propositions.

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MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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Better Unilever Advertising From “Unstereotyping” / RBDR

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June 20, 2019

Today on RBDR: Unilever’s “unstereotyping” initiative is focused on removal of bias and elimination of harmful and diminishing advertising portrayals based on gender, background, age or orientation. Unilever is anxious to share its findings to improve across-the-board industry marketing and advertising.

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Marketers Struggle, Progress With Measurements / RBDR

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February 4, 2019.

Today on RBDR: The Fifth Annual “State of Marketing” report from Salesforce.com is a 58-page summary based on 4,100 marketer respondents. It is a must-read or anyone focused on the changing focus of marketing and market research/insights functions. To download a copy, use this link: https://c1.sfdcstatic.com/content/dam/web/en_us/www/assets/pdf/datasheets/salesforce-research-fifth-edition-state-of-marketing.pdf

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