Denny’s Three Profitable Covid Marketing Changes / RBDR

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January 21, 2021

Today on RBDR: Denny’s Brand Chief, John Dillon, explained at The Drum’s Digital Summit three marketing steps that “America’s Diner” took to improve its business in response to the pandemic. Those account for the chain’s better-than-estimated earnings results, and are marketing and MR lessons for other companies.

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Marketing’s Essential Data Improvement Challenges / RBDR

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January 13, 2021

Today on RBDR: Three different marketing data experts expressed their beliefs about what client marketing departments need to take on this decade as blogged by Simpler Media Group reporter Dom Nicastro. (Link to Martech 2030 report: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf)

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To Survive, Small, Mid-Sized MR Firms Need Marketing / RBDR

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August 4, 2020

Today on RBDR: Small and mid-sized market research firms don’t pay enough attention to marketing, to their detriment. Phase5 Research EVP Marketing Stephan Sigaud believes that if they did, it could lead to faster innovation and experience-research products and approaches — plus craft communications that reposition MR firms.

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Needed Changes In Marketing, MR, Mktg Analytics / RBDR

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June 3, 2020

Today on RBDR: Rubinson Partners President Joel Rubinson is observant, sharp and focused on marketing and marketing research to the point that he is calling for detailed changes in both of them and marketing analytics.

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MR In The Covid 19 era: Episode #5 (Matt Seltzer) / RBDR

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April 1, 2020

Today on RBDR: Prior to the coronavirus breakout, some marketers were already voluntarily providing extra consumer services. Now, marketers who have held out are more or less being forced to provide such services. Will they need to continue these special extras (like delivery and pickup at large stores) after the Coronavirus is under control?

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