Coca-Cola Retrenched During Covid (to Pepsi’s benefit) / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

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August 19, 2021

Today on RBDR: Yesterday, RBDR discussed the decisions that Procter & Gamble made with respect to the Coronavirus outbreak. Today, a look at why Coca-Cola Company, in spite of its vast global marketing resources, took the opposite path taken by P&G.

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Denny’s Three Profitable Covid Marketing Changes / RBDR

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January 21, 2021

Today on RBDR: Denny’s Brand Chief, John Dillon, explained at The Drum’s Digital Summit three marketing steps that “America’s Diner” took to improve its business in response to the pandemic. Those account for the chain’s better-than-estimated earnings results, and are marketing and MR lessons for other companies.

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Marketing’s Essential Data Improvement Challenges / RBDR

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January 13, 2021

Today on RBDR: Three different marketing data experts expressed their beliefs about what client marketing departments need to take on this decade as blogged by Simpler Media Group reporter Dom Nicastro. (Link to Martech 2030 report: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf)

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To Survive, Small, Mid-Sized MR Firms Need Marketing / RBDR

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August 4, 2020

Today on RBDR: Small and mid-sized market research firms don’t pay enough attention to marketing, to their detriment. Phase5 Research EVP Marketing Stephan Sigaud believes that if they did, it could lead to faster innovation and experience-research products and approaches — plus craft communications that reposition MR firms.

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Needed Changes In Marketing, MR, Mktg Analytics / RBDR

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June 3, 2020

Today on RBDR: Rubinson Partners President Joel Rubinson is observant, sharp and focused on marketing and marketing research to the point that he is calling for detailed changes in both of them and marketing analytics.

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