Bob Lederer RFL Communications, Inc.

More UK Cos Boost MR Spend To Understand Covid / RBDR

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January 25, 2022

Today on RBDR: 2022 was a game-changing year for marketing research in the UK. For the first time since 2015, an IPA Bellwether quarterly study of trends in marketing activity showed an explosive increase in the number of marketers who plan to increase their marketing research spending.

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Bob Lederer RFL Communications, Inc.

Marketing’s Dilemma: Stagnation, Decline of Digital Skills / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 11, 2022

Today on RBDR: In an under-addressed and worrisome situation for the marketing profession, a study from the UK’s Chartered Institute of Marketing and Target Internet discloses that digital marketing skills have continued to
deteriorate and, in some cases, stagnate since the pandemic hit.

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Bob Lederer RFL Communications, Inc.

Coca-Cola Retrenched During Covid (to Pepsi’s benefit) / RBDR

Please cast your vote for Research Business DAILY Report for the Market Research Podcast of the Year Award for 2021, conducted by Little Bird Marketing. Voting is open through August 31. Cast your vote at https://info.littlebirdmarketing.com/mr-podcast-award

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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August 19, 2021

Today on RBDR: Yesterday, RBDR discussed the decisions that Procter & Gamble made with respect to the Coronavirus outbreak. Today, a look at why Coca-Cola Company, in spite of its vast global marketing resources, took the opposite path taken by P&G.

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Bob Lederer RFL Communications, Inc.

Denny’s Three Profitable Covid Marketing Changes / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 21, 2021

Today on RBDR: Denny’s Brand Chief, John Dillon, explained at The Drum’s Digital Summit three marketing steps that “America’s Diner” took to improve its business in response to the pandemic. Those account for the chain’s better-than-estimated earnings results, and are marketing and MR lessons for other companies.

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Bob Lederer RFL Communications, Inc.

Marketing’s Essential Data Improvement Challenges / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 13, 2021

Today on RBDR: Three different marketing data experts expressed their beliefs about what client marketing departments need to take on this decade as blogged by Simpler Media Group reporter Dom Nicastro. (Link to Martech 2030 report: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf)

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