Marketers Struggle, Progress With Measurements / RBDR

In return for the information, insights and knowledge you gain from RBDR every Monday – Thursday, we encourage you to visit Patreon.com/RBDR. Your contribution also earns you exclusive RBDR benefits! Click here for more information.
———————————————————————-
February 4, 2019.

Today on RBDR: The Fifth Annual “State of Marketing” report from Salesforce.com is a 58-page summary based on 4,100 marketer respondents. It is a must-read or anyone focused on the changing focus of marketing and market research/insights functions. To download a copy, use this link: https://c1.sfdcstatic.com/content/dam/web/en_us/www/assets/pdf/datasheets/salesforce-research-fifth-edition-state-of-marketing.pdf

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

How Marketing Can Evolve With Innovation | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
November 8, 2018. Today on RBDR:

TriggerPoint founder Will Leach philosophizes on how marketing can and should evolve in order to cope and thrive with the continuing influx of innovation.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

B2B Reliance On Mktg Depends On Firm’s Size | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
July 19, 2018. Today on RBDR:

A survey provides evidence that the smaller the B2B company, the greater the confidence and reliances on marketing – however, the larger the B2B company the less marketing seems to matter to company management.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Projected Mktg Results: New Evaluation Standard | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
June 27, 2018. Today on RBDR:

The Managing Director of The Leading Edge, Chris Paxton, foresees a new era in marketing not far over the horizon.

It would do away with traditional ways of evaluating marketing programs that wait until after they have run their course – and instead adopt performance evaluation based on agreed-upon forecasted results for a marketing overture.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Progress! Mktg Inserts MR into New Measurement | RBDR

January 10, 2018. Today on RBDR:

Companies and their brands are taking new Marketing Effectiveness measurement very seriously, and so too, are client research functions, which are being invited to assist in its implementation to optimize corporate use.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.