Needed Changes In Marketing, MR, Mktg Analytics / RBDR

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June 3, 2020

Today on RBDR: Rubinson Partners President Joel Rubinson is observant, sharp and focused on marketing and marketing research to the point that he is calling for detailed changes in both of them and marketing analytics.

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MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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Burger King MR Lures Customers From McD’s Stores / RBDR

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January 10, 2019

Today on RBDR: Burger King applied “geo-conquesting” to target consumers around McDonald’s locations in a combined research and competitive intelligence project. It converted 20 times more consumer business than any prior BK app promotion.

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Annual Burtch Works MR Study Shows Rising Salaries / RBDR

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January 9, 2019

Today on RBDR: Burtch Works’ sixth annual marketing research salary study demonstrates spirited activity in client research departments’ battle for research talent. (Link to get your copy of this report: https://www.burtchworks.com/wp-content/uploads/2018/12/Burtch-Works-Study_MR-2018.pdf)

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Hello MR World: What’s Ahead in 2018 | RBDR

January 2, 2018. Today on RBDR:

RBDR host Bob Lederer presents some heady thoughts about what we can or should expect in market research in 2018.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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