Bob Lederer RFL Communications, Inc.

More UK Cos Boost MR Spend To Understand Covid / RBDR

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January 25, 2022

Today on RBDR: 2022 was a game-changing year for marketing research in the UK. For the first time since 2015, an IPA Bellwether quarterly study of trends in marketing activity showed an explosive increase in the number of marketers who plan to increase their marketing research spending.

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Bob Lederer RFL Communications, Inc.

Needed Changes In Marketing, MR, Mktg Analytics / RBDR

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June 3, 2020

Today on RBDR: Rubinson Partners President Joel Rubinson is observant, sharp and focused on marketing and marketing research to the point that he is calling for detailed changes in both of them and marketing analytics.

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Bob Lederer RFL Communications, Inc.

MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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Bob Lederer RBDR

Burger King MR Lures Customers From McD’s Stores / RBDR

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January 10, 2019

Today on RBDR: Burger King applied “geo-conquesting” to target consumers around McDonald’s locations in a combined research and competitive intelligence project. It converted 20 times more consumer business than any prior BK app promotion.

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Bob Lederer RBDR

Annual Burtch Works MR Study Shows Rising Salaries / RBDR

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January 9, 2019

Today on RBDR: Burtch Works’ sixth annual marketing research salary study demonstrates spirited activity in client research departments’ battle for research talent. (Link to get your copy of this report: https://www.burtchworks.com/wp-content/uploads/2018/12/Burtch-Works-Study_MR-2018.pdf)

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