Bob Lederer RFL Communications, Inc.

Does The MRD Deliver Value? Yes? No? It Depends! / RBDR

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March 14, 2022

Today on RBDR: Swiss research consultant Denyse Drummond-Dunn asks and answers her deliberately controversial question about the benefits of market research departments in the current business environment–and how to deal with underperformance.

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Bob Lederer RFL Communications, Inc.

Marketers Better Appreciate 4 Unique MR Skills/ RBDR

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March 2, 2020

Today on RBDR: It’s no secret that numerous marketers don’t have or make limited or no use of market research or their MR departments. S2 Research’s Matt Seltzer detailed for RBDR four unique market research contributions to marketing success.

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Bob Lederer RBDR

IRI enlists Joan Lewis. MR dept must become “Foresight” dept. (RBDR 5.14.2015)

Today on RBDR: 1) IRI enlists the advisory services of former P&G SVP of CMK Joan Lewis. 2) Mike Graber of Southern Growth Studio has inspiring suggestions about how the client research department should evolve inside corporations. 3) Fetch Rewards’ interesting in-store consumer shopping service has several unique research capabilities, explained by President Wes Schroll.

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Bob Lederer RFL Communications, Inc.

How General Mills successfully changed the name of its MR dept (RBDR 8/26/2014)

http://youtu.be/XBHJ0yTB9Mk

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Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.

Bob Lederer RFL Communications, Inc.

The case for MR depts to change to Decision Insights (RBDR 8/25/2014)

RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.

To find out much more about Research Now and its capabilities, please visit http://bit.do/researchnow

Today on RBDR: 1) Bob Lederer makes his case for client research departments to rename themselves “Decision Insights” because it more accurately describes the department’s purpose and deliverables. 2) Dennis Murphy delivers what could be his final message to the research industry.