Proof Behavioral Science & Experimental Mktg Work | RBDR

August 22, 2017. Today on RBDR:

1) Maritz CX hires its first Behavioral Sciences Officer to drive it and “Nudge.”

2) Experimental Marketing helps reach mass audiences, promises better targeting and, even better ROI. NeoNiche Integrated Solutions’ CEO Prateek Kumar explains.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

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Conde Nast, General Motors Research Advances | RBDR

August 21, 2017. Today on RBDR:

1) Conde Nast explains how neuroscience research has validated the value of its branded videos on YouTube and Facebook by measuring its memory encoding.

2) General Motors’ head of Customer Experience efforts, Dave Mingle, reveals some of the changes he made in 2014 when hired to run the division.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to enhance and improve the standing of client research/insights as well as research agencies. Using experiences and the expertise collected from over 300 client research and 1,000 research agency organizations over 23-plus years, RFL Client Consulting is ready to boost their effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Unconventional Marketing Tactics with Young Consumers | RBDR

July 27, 2017. Today on RBDR:

A commentary from Daniel Morris of PTG (formerly PreTesting Group) concerning the far more complicated problems facing marketing in appealing to young consumers – issues that no one saw 5 years ago and that will inflict pain and confusion in the future as marketing to these groups continue to change.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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MR is and can Stay Relevant in Age of Big Data | RBDR

July 26, 2017. Today on RBDR:

1) Three considerations that market research should consider as the field copes and looks for new niches in the age of Big Data.

2) Advertising agency personnel have some issues with the new metrics it is receiving concerning online videos.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
RFL’s home page, or
• The dedicated page for RFL Video Testimonials

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Expert Advises How to Select an Eye Tracker | RBDR

July 25, 2017. Today on RBDR:

More and more, researchers are discovering the need for an eye tracking system in their projects. Uses of eye tracking equipment continue to expand, so how does one make a choice? Acuity ETS Ltd. Senior Consultant Robertino Pereira details the steps you can take.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
RFL’s home page, or
• The dedicated page for RFL Video Testimonials

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.