Canada Analysis of Faulty Calgary Mayoral Polls | RBDR

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August 13, 2018. Today on RBDR:

MRIA’s commissioned study into what went wrong with polling for the 2017 Calgary mayoral election has been released three months late. It takes on more than shaky research as it takes aim at mistakes by Mainstream Research and local Calgary newspapers.

Find the poll review by clicking here. http://policyoptions.irpp.org/magazines/august-2018/polling-and-the-2017-calgary-mayoral-election/

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To Grow: “Relevancy,” Not Attention, Loyalty | RBDR

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August 9, 2018. Today on RBDR:

Shama Hyder, founder and CEO of Zen Media, offers her unique proposition for marketers that “Relevancy” should be installed as the utmost company/brand goal versus tendencies towards quick fixes from “attention” and/or “loyalty.”

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Expectations for A.I. With MR | RBDR

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August 8, 2018. Today on RBDR:

Qualtrics released a study probing market researchers’ expectations for the impact of Artificial Intelligence in the next five and 10 years.

Download this study by clicking here.

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Bill Harvey: Brand Building With Attributes | RBDR

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August 7, 2018. Today on RBDR:

Bill Harvey’s “Brand Building” video series continues with a look at fulfilling more for your brand by focusing on its untapped attributes.

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Artificial Intelligence in Research for Dummies | RBDR

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August 6, 2018. Today on RBDR:

A handful of specific applications for artificial intelligence to speed up and boost the efficiency and effectiveness in market research.

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