Amazon – Walmart Price War Can Obliterate Marketing, MR | RBDR

April 3, 2017. Today on RBDR: 1) Leading internet service providers announce they will not sell their customers’ Internet browsing histories. 2) JPMorgan Chase discovers fewer online programmatic advertising channels changed little on ad impressions or visibility. 3) Amazon and Walmart are about to enter into an all-out price war. RBDR is sponsored this week […]

The Complexities of Pacing Adoption of New MR Tools/Techniques | RBDR

March 27, 2017. Today on RBDR: A conclusion reached by Keen as Mustard’s Adam Warner – that the research industry needs to pick the the pace of adoption of new research tools & techniques – is more complex than one would think. This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research […]

Katja Cahoon on Making Choices for Moving to Online Qual | RBDR

March 6, 2017. Today on RBDR: 1) Researchers at Nottingham Trent University announce development of an algorithm that can identify the best-liked and most disliked features of an existing product. 2) A product generated via crowdsourcing can achieve greater sales if it is marketed as a product/service created that way. RBDR is sponsored by Nuance, […]

Recommendations for Better Surveys: Short, with Open Ends | RBDR

March 1, 2017. Today on RBDR: 1) Google approves of a MRC audit of how YouTube metrics are collected and crunched. 2) Recommendations on how to maximize upgrades on surveys to collect the difference-making, actionable insights. 3) FCC approval of the 5MHz spectrum for mobile data should benefit research work across the U.S. RBDR is […]

Taking Offline Qual Online: Hopes, Opportunities, Realities | RBDR

March 2, 2017. Today on RBDR: On February 16th’s edition of RBDR, we discussed a blog written by Beacon Insights Group’s Katja Cahoon concerning myths about converting qualitative research work from offline to online modes. Today, she discusses with us directly how she got immersed in online qualitative research and where its application makes sense. […]

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