Marketing and Sales Tips for MR Firms During Covid-19 / RBDR

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July 2, 2020

Today on RBDR: Harpeth Media founder and President Steve Henke helps market research firms establish and implement marketing & sales programs. He provides worthwhile tips for his usual client base in dealing with MR agencies during the pandemic.

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Covid-19 Hasn’t Intensified Advertisers’ TV Concerns / RBDR

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July 1, 2020

Today on RBDR: Research Measurement Technologies’ media research expert and regular RBDR contributor Bill Harvey has doubts about the factual nature of a New York Times article which stated advertisers during the Coronavirus crisis are demanding more proof for their television investments.

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Shopper Behavior Tracker Reveals Changes From Covid / RBDR

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June 30, 2020

Today on RBDR: Decision Insight President Emeritus Cathy Allin explains changes in shopper behavior during Covid-19. Through RBDR, it is offering free data from its Covid-19 Tracker. (Link to free
tracker data: https://www.tabsanalytics.com/covid-19-total-store-impact-tracker)

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Research Associations Detail Diversity, Inclusion Plans / RBDR

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June 29, 2020

Today on RBDR: The heads of the Advertising Research Foundation (Scott McDonald) and the Insights Association (Melanie Courtright) tell RBDR about their respective group initiatives to improve diversity and inclusion within all segments of the research and affiliated industries.

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Early Online Focus Group User States Drawbacks / RBDR

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June 25, 2020

Today on RBDR: After hearing last week on RBDR about the invention of online focus groups 20 years ago, Karen Tibbals shares her first-hand experiences (pros and cons) as one of its early users two decades ago.

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