Time Warner: MR Unreliable for Our Streaming Services | RBDR

May 11, 2017. Today on RBDR: 1) The Time Warner CEO, Jeff Bewkes, states his lack of use and disbelief on heavy-duty research for the company’s new streaming services. 2) Greenberg Quinlan Rosner partners Anna Greenberg and Jeremy Rosner tell Business Insider that polling has and still works, although it needs to follow three elementary tenets […]

Mystery Shopper Research has the Goods for a Major Revival | RBDR

May 10, 2017. Today on RBDR: An examination of the Mystery Shopping field: its evolution and expanding number of business categories that are intrigued and benefitting from its possibilities. RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding […]

MR elevated to P&G’s 3 Key Business Components | RBDR

May 8, 2017. Today on RBDR: 1) Eric Horvitz, the new head of Microsoft Research, discusses his obsession with artificial intelligence and its most prominent place in new research initiatives. Read the original feature by clicking here. 2) Procter & Gamble’s disappointing third quarter financial results prompted its CFO to reveal new business plans to Wall […]

Amazon – Walmart Price War Can Obliterate Marketing, MR | RBDR

April 3, 2017. Today on RBDR: 1) Leading internet service providers announce they will not sell their customers’ Internet browsing histories. 2) JPMorgan Chase discovers fewer online programmatic advertising channels changed little on ad impressions or visibility. 3) Amazon and Walmart are about to enter into an all-out price war. RBDR is sponsored this week […]

The Complexities of Pacing Adoption of New MR Tools/Techniques | RBDR

March 27, 2017. Today on RBDR: A conclusion reached by Keen as Mustard’s Adam Warner – that the research industry needs to pick the the pace of adoption of new research tools & techniques – is more complex than one would think. This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research […]

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