Meta Revealing FB & Instagram’s Political Ad Walled Garden / RBDR

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June 3, 2022

Today on RBDR: Meta EVP Jeff King announces that the social media giant
will begin explaining how its advertising messaging for social issues, elections and politics on Facebook and Instagram targets people.

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DIY Software Replaces Agency For PCMag Reader Surveys / RBDR

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Today on RBDR: PCMagazine relied on a research vendor for Reader Choice Award surveying until it realized it could save at least $30,000 annually for its 12 to 16-yearly surveys if done in-house with DIY survey software. Company savings have multiplied as other departments have adopted this same survey approach.

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Google Advertising Plans Revealed At Its Annual Affair / RBDR

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May 27, 2022

Today on RBDR: Google hosted its yearly marketing and advertising conference this week to make public how its advertising will work without cookies. We have a summary and invite you to read the complete report from Advertising Age reporter Garett Sloane: https://adage.com/article/digital-marketing-ad-tech-news/news-google-marketing-live-advertising-conference/2418156

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Has Inflation Severed Consumer Price Elasticity? / RBDR

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May 25, 2022

Today on RBDR: Many consumer product manufacturers have significantly increased their shelf prices with little consumer pushback. Those companies’ brand revenues have flourished, but a Morning Consult supply chain/inflation study says consumers are finally opting for less expensive brands.

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Elon Musk Revives Random Sampling Argument / RBDR

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May 20, 2022

Today on RBDR: Elon Musk’s negotiations for his acquisition of Twitter entered a new phase as he disputes the percentage of fake Twitter accounts. He plans to randomly sample to check the legitimacy of Twitter followers to prove his belief the percentage of fakes accounts is closer to 20% than the less than 5% reported by the company to the SEC.

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