Eileen Campbell’s New Business | RBDR

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June 21, 2018. Today on RBDR:

Eileen Campbell discusses the new holding company, Reid Campbell Group, that has been set up by Andrew Reid, Jennifer Reid and Campbell herself.

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My Mystery Shopping Escapade | RBDR

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June 20, 2018. Today on RBDR:

RBDR host Bob Lederer details how a research story came to him: an email scam inviting him to join a mystery shopping network, earn $300 per assignment and handle two of them a week. All he had to do was cash a large check and start spending. (No, Bob isn’t that dumb.)

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Selling Kantar? Update from its President | RBDR

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June 19, 2018. Today on RBDR:

Kantar President Wayne Levings provides an update on the current and possible future role of Kantar, inside and independent of WPP.

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Accomplishments of Chief Data Officers | RBDR

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June 18, 2018. Today on RBDR:

Gartner studied the existence and progress of the newest role in corporations, Chief Data Officer. It paints a mostly positive picture.

Find both a summary, and the study itself, by clicking here.

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Tips for Training Storytelling to Researchers | RBDR

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June 14, 2018. Today on RBDR:

David VL Smith has been teaching and nuturing market researchers to become storytellers for over a decade, well before it became a must-have capability for any market researcher to shine. David shares some of his learnings from those 10 years of experience.

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