2019 Financials Beg Question of Fixing Nielsen | RBDR

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March 7, 2019

Today on RBDR: In Nielsen releasing its 2018 full-year financial results and Q4 figures, what surfaces are interesting pictures of company and units’ health & stability, short-term growth prospects and pros and cons of various acquisition possibilities.

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Added MR Role? Supporting CMO’s Advance To The Board | RBDR

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March 6, 2019

Today on RBDR: Ruchi Gunewardene’s guest column for the Daily Financial Times outlines two radical, market research- and financial analytics-driven steps a CMO must take to gain the attention and consideration of a company’s Board of Directors.

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Three Keys To International Research Excellence | RBDR

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March 5, 2019

Today on RBDR: Ron Gailey spent over a decade running Coca-Cola Company’s research function through the Pacific region, learning and solving problems associated with doing excellent project work in differentiated markets and cultures. He shares three of his leading insights.

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Polling’s Second Great Transition Is Underway| RBDR

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March 4, 2019

Today on RBDR: Pew Research announced last week that the second great mode shift of polling’s relatively short existence is taking place, a monumental, fundamental change in the way its polling work will be conducted.

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RBDR’s “Closer Look” at Nielsen “Watch” Division | RBDR

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February 28, 2019

Today on RBDR: Research Measurement Technologies media research guru, Bill Harvey, discusses his impressions of the “Watch” division of The Nielsen Company and upgrades to its current business and measurement practices.

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