Covid-19 Hasn’t Intensified Advertisers’ TV Concerns / RBDR

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July 1, 2020

Today on RBDR: Research Measurement Technologies’ media research expert and regular RBDR contributor Bill Harvey has doubts about the factual nature of a New York Times article which stated advertisers during the Coronavirus crisis are demanding more proof for their television investments.

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Media Research’s “Pennywise, Pound Foolishness” / RBDR

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June 10, 2020

Today on RBDR: On May 21, we heard from media researcher extraordinaire Bill Harvey how traditional research “pennywise, pound- foolish” behavior is especially worrisome under Covid-19. Today, he recommends that media research reconsider its placement purchases based on impressions.

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MR Shouldn’t Be Pennywise, Pound Foolish Even In Covid-19 Era / RBDR

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May 21, 2020

Today on RBDR: Media researcher Bill Harvey strongly opposes the philosophy “Pennywise and Pound-Foolish.” He points to the federal government’s current oversight of Coronavirus after two virus experiences in the last decade. There are parallels in market and media research.

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Bill Harvey Offers More Good Covid-19 Ideas / RBDR

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April 23, 2020

Today on RBDR: Media researcher Bill Harvey follows up with RBDR after receiving reactions from several corporate advertising and research executives to his earlier suggestions concerning Coronavirus media messaging alterations

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Fox Study’s Coronavirus Impacts / RBDR

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March 31, 2020

Today on RBDR: Fox Television is releasing a six-year study. Two weeks ago, Bill Harvey emphasized necessary changes in advertiser messaging. The Fox study’s conclusions about what NOT TO CUT from media plans have gained increased significance from the Coronavirus.

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