Bill Harvey’s “Unforeseeable” in MR’s Future (Part 2) | RBDR

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July 15, 2019

Today on RBDR: Bill Harvey wraps up his two-part look at the future of market research. Today, he shares his thoughts about a handful of unforeseeable considerations that will have a major impact.

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Bill Harvey’s Future of Market Research (Part 1) | RBDR

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July 10, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies has taken the time to consider the future of market research. Today, he shares his thoughts about foreseeable considerations that will have a big impact on the future of research.

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Job Loss Fears Blocking Media Research innovation / RBDR

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June 3, 2019

Today on RBDR: Bill Harvey of Research Measurement Technologies sees
a problem brewing among media researchers, who are reacting to their fears of job loss by minimizing all risks, including any serious consideration of worthwhile innovation.

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Review of Two New Cross-Platform Media Systems | RBDR

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April 22, 2019

Today on RBDR: Our regular RBDR media research contributor, Bill Harvey of Research Measurement Technologies, received personal introductions to the new cross-platforms being offered by Nielsen and comScore. He offers his thoughts about them.

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Media Buying’s Revised 2019 Realities | RBDR

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March 27, 2019

Today on RBDR: What is the current state of media buying and selling? First of all, not surprisingly, it continues to be subject to massive change. Research Measurement Technologies’ Bill Harvey explains how it used to function and proposes points to be reviewed internally by corporate ad buyers in 2019.

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