For Consumers, Brand Content More Compelling Than Ads / RBDR

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March 18, 2021

Today on RBDR: Bill Harvey comments on a multi-country, multi-association initiative which seeks to vastly improve the experience consumers have as they view advertising, even several times over. (Link to Bill’s paper on aspects of this subject: https://www.rmt.solutions/gratitude.html)

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Case History: Integrating Product and Personal Motivations / RBDR

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October 6, 2020

Today on RBDR: Media research expert Bill Harvey of Research Measurement Technologies presents a case history showing his revelations about the Coronavirus’ general effect on 2020 advertising: In 2020, marketers have to account for two different purchasing motivations versus prior standards of one.

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Consider 2 Different Emotions for Covid-Era Ads / RBDR

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September 2, 2020

Today on RBDR: Research Measurement Technologies founder Bill Harvey says the Coronavirus forces marketing and advertising to consider the impact of two different, simultaneous emotions: one driven by product attributes in a category of consumer need versus emotions based on personal needs.

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Multiple Implementation Of Research Tactics Boost Ad Creative / RBDR

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August 18, 2020

Today on RBDR: Media research guru Bill Harvey has earned his stripes by counseling advertisers in ways to get the most of their commercial spots. During this virus crisis, he’s and two other research specialists have injected their expertise to measure experience, sentiment and emotion as advertising is being created.

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Advertisers Are Appealing to Covid-Driven Emotions / RBDR

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August 11, 2020

Today on RBDR: Research Measurement Technologies founder and RBDR’s media research guru Bill Harvey brings to light a new Covid circumstance: advertiser messaging has to adjust and appeal to new emotions that have been driven by the virus.

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