Media Buying’s Revised 2019 Realities | RBDR

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March 27, 2019

Today on RBDR: What is the current state of media buying and selling? First of all, not surprisingly, it continues to be subject to massive change. Research Measurement Technologies’ Bill Harvey explains how it used to function and proposes points to be reviewed internally by corporate ad buyers in 2019.

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Combatting Market Research’s Job Fear Cascade” | RBDR

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March 11, 2019

Today on RBDR: Bill Harvey shares some important thoughts about how traditional corporate market researchers should protect themselves and, thereby, their internal standing by revising their skill set.

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RBDR’s “Closer Look” at Nielsen “Watch” Division | RBDR

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February 28, 2019

Today on RBDR: Research Measurement Technologies media research guru, Bill Harvey, discusses his impressions of the “Watch” division of The Nielsen Company and upgrades to its current business and measurement practices.

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Validating Psychological Data Use in Research

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November 27, 2018. Today on RBDR:

Media research guru Bill Harvey discusses options that can validate the use of psychological capabilities in research.

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Emerging New Role for Client Market Researchers? | RBDR

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November 5, 2018. Today on RBDR:

Bill Harvey shares what he has recently heard from client market researcher friends who gave been reassigned to interesting new job responsibilities.

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