Bob Lederer RBDR

MR’s Unspoken Client Crisis of Confidence | RBDR

November 30, 2017. Today on RBDR:

RBDR host Bob Lederer discusses an unspoken, but immensely serious problem that is eviscerating the Market Research industry: the “Client’s Crisis of Confidence.”

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
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Bob Lederer RBDR

Want Better ROI Measurement? Institute Call Tracking | RBDR

November 29, 2017. Today on RBDR:

Want better campaign Return on Investment measurement or your campaigns? That includes digital campaign ROI! Implement call tracking.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

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Bob Lederer RBDR

The 2018 Outlook for MR based on One Important Study | RBDR

November 28, 2017. Today on RBDR:

A Gartner marketing study of 353 U.S. and UK marketers paints a less-than-rosy picture for marketing activity in 2018, which likely translates into a difficult year for marketing research, as well.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

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Bob Lederer RBDR

3 Considerations You Don’t Know Re: Online Sample | RBDR

November 27, 2017. Today on RBDR:

The Coalition for Sample Quality is quietly working behind the scenes to discover what needs to be done to improve online data sample quality. RBDR is privileged to pass on some of the evolving data quality considerations on today’s video.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

To take advantage of this special offer, please visit these two links to
1) find out the specifics of this offer and how you will benefit, and
2) sign up and to start reaping said benefits.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive and FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Procurement Needs to be Explained the Value of MR to Marketing | RBDR

November 15, 2017. Today on RBDR:

Dealing with procurement can be a tough task for MR clients, and MR vendors regularly face procurement attempts to drive down their prices. Those realities are true but odd because “How to Buy a Gorilla” founder David Meikle says that research’s essential contribution to marketing makes it more valuable than anything else.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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