November 15, 2017. Today on RBDR:

Dealing with procurement can be a tough task for MR clients, and MR vendors regularly face procurement attempts to drive down their prices. Those realities are true but odd because “How to Buy a Gorilla” founder David Meikle says that research’s essential contribution to marketing makes it more valuable than anything else.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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