Melanie Courtright Named Insights Association CEO / RBDR

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December 9, 2019

Today on RBDR: RBDR Producer Bob Lederer comments on the Insights Association decision to hire Dynata Vice President of Research Science & Data Strategy Melanie Courtright to become its new CEO, effective January 1, 2019.

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No College Recruitment for MR, Like Marketing, Advertising / RBDR

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November 19, 2019

Today on RBDR: If the Advertising and Marketing field can and is implementing a student recruitment program to bring fresh young talent into the industry, what will it take for a Market Research association to kick off a comparable effort as espoused multiple times by RBDR producer Bob Lederer for years?

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Two Departures, One Major Research Hiring / RBDR

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August 12, 2019

Today on RBDR: Late last week, there were two major research industry departures (Dr. Carl Marci and David Almy) and a significant client-side research hiring (Amy Carney by Fox Entertainment).

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Procurement Needs to be Explained the Value of MR to Marketing | RBDR

November 15, 2017. Today on RBDR:

Dealing with procurement can be a tough task for MR clients, and MR vendors regularly face procurement attempts to drive down their prices. Those realities are true but odd because “How to Buy a Gorilla” founder David Meikle says that research’s essential contribution to marketing makes it more valuable than anything else.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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