Two Departures, One Major Research Hiring / RBDR

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August 12, 2019

Today on RBDR: Late last week, there were two major research industry departures (Dr. Carl Marci and David Almy) and a significant client-side research hiring (Amy Carney by Fox Entertainment).

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Procurement Needs to be Explained the Value of MR to Marketing | RBDR

November 15, 2017. Today on RBDR:

Dealing with procurement can be a tough task for MR clients, and MR vendors regularly face procurement attempts to drive down their prices. Those realities are true but odd because “How to Buy a Gorilla” founder David Meikle says that research’s essential contribution to marketing makes it more valuable than anything else.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Marketing vs MR: Does Anyone on the Outside Know the Difference? | RBDR

November 6, 2017. Today on RBDR:

Marketing Research versus Marketing.The distinction is undetected by government agencies and, even worse, consumers as a group do not understand it. At the same time, consumers don’t seem to like what they see from the most visible MR to which they are exposed, polling.

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Is Now a ‘Hair on Fire’ Moment for Market Research? | RBDR

January 11th, 2017. Today on RBDR:

1) Brad Bortner’s blog, “Is it ‘Hair on Fire’ Time for Market Research?” asserts research’s widespread lack of projectability has become a problem that needs to be addressed, regardless of cost.

2) MRA and CASRO completed their merger into The Insights Association.

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Insights Assn. on way. MRers IGNORING customer comments. (RBDR 09.13.2016)

Today on RBDR:

1) CASRO and MRA will merge to form the new Insights Association if the memberships of both groups sign off.

2) It is startling and hard to believe that a large percentage of market researchers are deliberately paying no attention to the comments of customers in their research. Anderson Analytics’ Tom Anderson discovered that and explained why it is true–and why it must change.

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