Bob Lederer RFL Communications, Inc.

Guide To Focusing on Performance Metrics / RBDR

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September 20, 2022

Today on RBDR: According to a new Deloitte survey, Chief Marketing Officers are, statistically speaking, nearly more optimistic than ever about their relevance to companies. A continuing need for success is performance metrics and RBDR presents five tips for their development.

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Bob Lederer RBDR, RFL Communications, Inc.

Correcting New Advertising Campaign Misconceptions / RBDR

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January 3, 2022

Today on RBDR: Rubinson Partners’ President Joel Rubinson notes misconceptions that advertisers believe — and lead to marketing mediocrity. One is that buying the most reach for an advertising campaign leads to success (untrue). Second, that advertising cannot be measured by ROI metrics (also untrue).

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Bob Lederer RFL Communications, Inc.

Media Research’s “Pennywise, Pound Foolishness” / RBDR

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June 10, 2020

Today on RBDR: On May 21, we heard from media researcher extraordinaire Bill Harvey how traditional research “pennywise, pound- foolish” behavior is especially worrisome under Covid-19. Today, he recommends that media research reconsider its placement purchases based on impressions.

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Bob Lederer RFL Communications, Inc.

Standard MR Approaches Are A Lose-Lose Situation / RBDR

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July 24, 2019

Today on RBDR: The “cons” of relying on standardized research for projects outweigh the “pros” by a wide margin, according to Stephan Teuber, Managing Director of Heidelberg, Germany research agency Gesellschaft fur Innovative Marktforshung mbH. He calls it a “lose-lose” for the client and their agency.

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Bob Lederer RFL Communications, Inc.

Growing Acceptance of Customer Lifetime Value / RBDR

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June 4, 2019

Today on RBDR: Don’t look now, but Customer Lifetime Value has caught on with marketers–and in spite of the normal difficulty in calculating it, CLV is only gaining credibility and complementary value with related metrics.

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