Projected Mktg Results: New Evaluation Standard | RBDR

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June 27, 2018. Today on RBDR:

The Managing Director of The Leading Edge, Chris Paxton, foresees a new era in marketing not far over the horizon.

It would do away with traditional ways of evaluating marketing programs that wait until after they have run their course – and instead adopt performance evaluation based on agreed-upon forecasted results for a marketing overture.

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Proof Behavioral Science & Experimental Mktg Work | RBDR

August 22, 2017. Today on RBDR:

1) Maritz CX hires its first Behavioral Sciences Officer to drive it and “Nudge.”

2) Experimental Marketing helps reach mass audiences, promises better targeting and, even better ROI. NeoNiche Integrated Solutions’ CEO Prateek Kumar explains.

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Another Study Claims SM Advertising to be a Hoax | RBDR

June 7, 2017. Today on RBDR:

1) An 18-month (and running) study from Good Growth Ltd. involving its clients states that investment in social media advertising shows ROI so poor that it is best described as a hoax.

2) TiVo won two preliminary patent infringement decisions against Comcast, Arris and Technicolor.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Jeff Bezos Advises Launching Marketing Fast | RBDR

June 5, 2017. Today on RBDR:

1) Expert advice about launching marketing initiatives from Jeff Bezos and Scott Gillum makes the point that kicking off the campaign with 70% of the information and insights believed necessary makes more economic sense than moving too slowly.

2) Nester’s seven-year media study shows the ROI for television advertising consistently outperforms digital advertising, print or radio.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more at Symmetric’s website.

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Mystery Shopper Research has the Goods for a Major Revival | RBDR

May 10, 2017. Today on RBDR:

An examination of the Mystery Shopping field: its evolution and expanding number of business categories that are intrigued and benefitting from its possibilities.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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