Mystery Shopper Research has the Goods for a Major Revival | RBDR

May 10, 2017. Today on RBDR:

An examination of the Mystery Shopping field: its evolution and expanding number of business categories that are intrigued and benefitting from its possibilities.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

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No Clear Solution, But Qualitative Recruiting Needs Fixing | RBDR

April 5, 2017. Today on RBDR:

1) Six predictions about the hiring marketplace for data scientists and analytics personnel in 2017.

2) It’s unclear what needs to be done about a qualitative recruitment process that is deteriorating before our very eyes as potential participants walk away for research opportunities.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more by visiting their website.

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What MRX participants want from their time. 3 challenges to Content Marketing ROI. (RBDR 07.14.2016)

Today on RBDR:

1) MARU/VCR&C reveals what research participants truly want as they participate in a research project.

2) What are the three biggest challenges in measuring Content Marketing ROI?

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

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Guy Powell talks ROI of MR. (RBDR 04.13.2016)

Today on RBDR:

We could well be entering a new era in marketing research, one in which ROI of an MR department or its specific functions are measured. ProRelevant Marketing Solutions’ Guy Powell provides the details.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.

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More comprehensive in-store MR. Mobile marketers don’t capture 49% of conversions. (RBDR 7 29 2015)

Today: 1) VideoMining Corp. introduces new in-store technical research capabilities to complement its video research and collect more comprehensive consumer behavior knowledge. 2) DialogTech research finds that marketers are failing to see and account for 49% of conversions taking place from mobile advertising.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy. Here is a link to learn more: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html

Check out MarketProbe.com.

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