Social Media Pushing for Shift to Sales Metrics | RBDR

October 18, 2017. Today on RBDR:

Facebook COO Sheryl Sandberg tells Wall Street analysts that the company is trying to move client measurement metrics away from “proxy metrics” and towards “sales metrics.” We detail the real challenges Facebook and its peers face if they want to successfully implement that change.

Download this report by clicking here.

RBDR is sponsored this week by RFL Client Consulting. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Fake News Tipoff: Extra Sharing, Plus Emotionality | RBDR

September 28, 2017. Today on RBDR: Clemson University researchers say their new system can differentiate between real news and fake news based on behavioral factors spotted from people reading Facebook news items.

Find a link to the original story by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

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Digital marketing collapsing traditional marketing funnel | RBDR

September 19, 2017. Today on RBDR:

1) Facebook’s Sheryl Sandberg warns that digital marketing is collapsing the traditional marketing funnel because of the shortened cycles it is causing.

2) Dun & Bradstreet’s first annual State of Sales Acceleration report demonstrates disconnects between the efforts of marketers and their sales department, which is stymied by what they don’t receive from marketers.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Social media ad targeting shows deplorable side | RBDR

September 18, 2017. Today on RBDR:

1) Targeting groups using social media is cool, right? Except when you want to target a group of detestable individuals. Pro Publica did that, then told Facebook what it had enabled. Facebook made sure that group was not targeted again.

2) The new reality for CMOs sounds a great deal like what market researchers first faced some years ago – become more relevant in the company and driving it to customer centricity.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Adding Facebook Data Improves Sales Forecast Accuracy | RBDR

September 12, 2017. Today on RBDR:

1) Kellogg Insight shares a study that claims that a company’s production sales forecasting can be made more accurate by incorporation of Facebook user data.

2) Facebook’s claim that it can reach more users than exist in countries is defended by a Warwick Business School Assistant Professor of Information, Zhewei Zhang.

This week’s RBDR is sponsored by Socratic Technologies, a leader in survey gamification and other cutting-edge engagement techniques.

If your organization is planning a corporate research meeting, consider inviting Socratic Chairman Bill MacElroy to speak to your group for free. Bill has prepared a one-hour, commercial-free seminar on “Modern Engagement Techniques” and will give your team an overview of many new ideas for making your survey work more entertaining and interesting for participants.

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