Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)


Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016) Today on RBDR: 1) Dstillery Chief Scientist Claudia Perlich points out the biggest issues of data science in businesses today: mostly its misunderstanding and management misappropriation, which leads to its misuse and waste. 2) Facebook advertising is fighting a daily battle to […]

Ins and outs of Facebook ad-blocking. New “R” extension eases Watson analytic use. (RBDR 08.16.2016)


Today on RBDR: 1) Facebook’s announced intent to block ad-blocking technology raises several issues: how it is accomplishing that, what other websites can do the same and consumer reactions. 2) IBM Watson analytic capabilities are opened up to many more data scientists thanks to development of a new open-source “R” extension. RBDR is sponsored by […]

Gian Fulgoni Returns as comScore CEO. Ad spending, Google & Facebook revenues up. (RBDR 08.15.2016)


Today on RBDR: 1) comScore reinstates Gian Fulgoni as CEO. GfK announces CEO Matthias Hartmann will leave the company by December, citing differences of opinion about the direction of the company. 2) U.S. advertising in the second quarter of 2016 received $2.5 billion in new spending, but in the same quarter Google and Facebook advertising […]

Nielsen launches SM/TV service. CMO considerations in the digital marketing age. (RBDR 08.11.2016)


Today on RBDR: 1) Nielsen launches a social media/TV service that provides Twitter AND Facebook data. 2) New considerations for CMOs as the digital marketing age continues to evolve and promise corporate and brand-building capabilities. RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, […]

Wall Street analysts predict Chipotle’s grim future. Facebook VP on mktng metrics. (RBDR 07.19.2016)


Today on RBDR: 1) Two Wall Street analysts reveal to investors what their proprietary survey research is foretelling what is ahead for the struggling Chipotle QSR. 2) Facebook VP of Advertising & Insights Brad Smallwood admits in a Journal of Advertising Research article that long-accepted, requested marketing metrics are not functional. Read the original report […]

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,668 other followers