Bob Lederer RFL Communications, Inc.

Meta Revealing FB & Instagram’s Political Ad Walled Garden / RBDR

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June 3, 2022

Today on RBDR: Meta EVP Jeff King announces that the social media giant
will begin explaining how its advertising messaging for social issues, elections and politics on Facebook and Instagram targets people.

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Bob Lederer RFL Communications, Inc.

“Plateaued” U.S. Social Media Market Is Bustling / RBDR

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April 15, 2022

Today on RBDR: The Infinite Dial 2022 report says growth in U.S. social media usage has plateaued at an estimated 82% of the population, but market activity isn’t stagnant. The best example is Tik Tok’s phenomenal vault into the top three SM sites over the last three years.

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Bob Lederer RFL Communications, Inc.

Facebook’s Algorithm Reportedly Only 66% Accurate / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 11, 2022

Today on RBDR: Social media website algorithms are designed to precisely direct news items and targeted advertising to visitors. But a North Carolina State University research study puts a crimp in those designs by reporting the Facebook algorithm is only 66% accurate.

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Bob Lederer RFL Communications, Inc.

“Augmented Reality” Metrics: Immersion & Engagement / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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January 24, 2022

Today on RBDR: Augmented Reality is not brand new (it first appeared in the 1950s), however, its 2022 metrics – immersion and engagement – have gained research’s attention, leading to increasing interest, concentration and implementation.

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Bob Lederer RFL Communications, Inc.

Why Meta Reorganized Its Research Department / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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December 14, 2021

Today on RBDR: Changes implemented by Meta (formerly Facebook)
with its research department following a whistleblower’s Congressional testimony and the company’s strategic name change.

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