“Augmented Reality” Metrics: Immersion & Engagement / RBDR

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January 24, 2022

Today on RBDR: Augmented Reality is not brand new (it first appeared in the 1950s), however, its 2022 metrics – immersion and engagement – have gained research’s attention, leading to increasing interest, concentration and implementation.

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Why Meta Reorganized Its Research Department / RBDR

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December 14, 2021

Today on RBDR: Changes implemented by Meta (formerly Facebook)
with its research department following a whistleblower’s Congressional testimony and the company’s strategic name change.

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Noteworthy News From Facebook And Kroger / RBDR

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November 9, 2021

Today on RBDR: Two noteworthy news items spotted by RBDR: 1) Facebook’s elimination of its automatic facial recognition implementation for pictures and videos, and 2) Kroger’s launch of Collaborative Cloud, a DIY research capability provided to manufacturers who can ask Kroger’s data system for aggregated, anonymized data about their brands (collected from 60 million U.S. households).

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Three Noteworthy Research News Items / RBDR

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October 13, 2021

Today on RBDR: A selection of brief, high-impact research news notes: 1) Facebook blames researchers for its negative press; 2) PepsiCo credits insights for top-line growth; and 3) New smart glasses can access streaming and mobile games.

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Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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