Facebook Claims Brand Loyalty Is Wearing Thin / RBDR

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June 22, 2021

Today on RBDR: Facebook and Kantar are publicizing results of their study that proclaims that consumer brand loyalty is wearing away at levels that will surprise their companies.

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“5” Is Facebook Advertising’s Magic Number / RBDR

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December 9, 2020

Today on RBDR: Facebook ordered a study designed to find out how many repeated exposures of an ad to the same person can occur until the impact of the advertising has diminishing returns. The conclusion: Five.

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Zoom Use Exploded Along With Security, Privacy Concerns / RBDR

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August 31, 2020

Today on RBDR: With the onset of the Coronavirus, one of the biggest benefactors from research industry use is Zoom. Throughout 2020, Zoom has gained 300 million daily users while continually (and quietly) been charged with breaches of security and privacy.

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Coronavirus A Unifier For Data/Analytics And MR / RBDR

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May 11, 2020

Today on RBDR: Speaking entirely for himself, Johnson & Johnson Vision Head of Insights and Analytics Pavi Gupta suggests a remarkable shift has taken place inside his department since the onset of the Coronavirus. He hopes for permanence – and that other client MR departments will follow a similar course.

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Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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