Wall Street analysts predict Chipotle’s grim future. Facebook VP on mktng metrics. (RBDR 07.19.2016)

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Today on RBDR: 1) Two Wall Street analysts reveal to investors what their proprietary survey research is foretelling what is ahead for the struggling Chipotle QSR. 2) Facebook VP of Advertising & Insights Brad Smallwood admits in a Journal of Advertising Research article that long-accepted, requested marketing metrics are not functional. Read the original report […]

Facebook creates Canvas data resource. Zuckerberg predicts “crazy brain research.” (RBDR 06.21.2016)

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Today on RBDR: 1) Facebook introduces Canvas, a mobile-oriented data resource for advertisers. 2) Facebook founder Mark Zuckerberg foresees “crazy brain research” which will have humans communicating their thoughts and emotions telepathically. Although Facebook is working on it, don’t expect to see it for half a century. RBDR is sponsored by KL Communications, which asks, […]

Google renames internal MR tool. Facebook releases internal research standards. (RBDR 06.16.2016)

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Today on RBDR: 1) Google changes the name of one of its internal market research tools – and makes it easier for its members to actively participate. 2) Facebook releases its new internal research standards, which focus on, among other things, research ethics. You can read the basis of our coverage for this story by clicking […]

Neuroscience: what researchers need to know. Internet audience growth overstated. (RBDR 05.03.2016)

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Today on RBDR: 1) What’s really happening with Neuroscience that researchers need to understand and apply, from Ipsos’ Elissa Moses, who spends most of her time exploring and refining the area the area. 2) A new video advertising calculation from the Video Advertising Bureau suggests that Internet platform growth is not as large as it […]

Facebook less useful for MR? Telling the difference between good and bad data. (RBDR 04.14.2016)

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Today on RBDR: 1) Facebook content seems to be veering away from personal postings, which may render it less useful for research purposes. 2) Differentiating between “good” data and “bad” data is taking on new meaning and requiring additional steps by a business. RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. […]

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