Ad Hoc Research, Data Silos Holding Back Insights Function Acceptance | RBDR

Tuesday November 8th, 2016. Today on RBDR: 1) 44% of Insights functions believe they are a valued contributor to businesses, yet the same functions say ad hoc research and data silos that possess research data and findings are holding back internal acceptance of research. Read this study by clicking here. 2) Can a new Facebook bot […]

Trump stiffs pollster. Mrktrs file suit on Facebook. Next Gen MR Award winners. (RBDR 11.02.2016)

Today on RBDR: 1) Surprise! Republican presidential nominee Donald J. Trump has apparently stiffed his pollster, refusing to pay more than three-quarters of a million dollars. 2) Plus, three marketers file a class action lawsuit against Facebook for under-delivery of viewing time for their video advertisements. 3) Finally, we detail for you this year’s Next […]

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016)

Today’s biggest data science issues. Facebook advertising’s battle to prove value. (RBDR 10.19.2016) Today on RBDR: 1) Dstillery Chief Scientist Claudia Perlich points out the biggest issues of data science in businesses today: mostly its misunderstanding and management misappropriation, which leads to its misuse and waste. 2) Facebook advertising is fighting a daily battle to […]

Ins and outs of Facebook ad-blocking. New “R” extension eases Watson analytic use. (RBDR 08.16.2016)

Today on RBDR: 1) Facebook’s announced intent to block ad-blocking technology raises several issues: how it is accomplishing that, what other websites can do the same and consumer reactions. 2) IBM Watson analytic capabilities are opened up to many more data scientists thanks to development of a new open-source “R” extension. RBDR is sponsored by […]

Gian Fulgoni Returns as comScore CEO. Ad spending, Google & Facebook revenues up. (RBDR 08.15.2016)

Today on RBDR: 1) comScore reinstates Gian Fulgoni as CEO. GfK announces CEO Matthias Hartmann will leave the company by December, citing differences of opinion about the direction of the company. 2) U.S. advertising in the second quarter of 2016 received $2.5 billion in new spending, but in the same quarter Google and Facebook advertising […]

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