Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) Harvard Business Review article points to crucial demands on Chief Marketing Officers, areas where market research can obviously help. Yet, the authors do not recommend including MR in the loop. 2) Forrester Research says CIOs do not have the trust and respect of marketing leaders as far as understanding customer life cycles or marketing technologies. 3) GfK’s first half of 2014 financial results are so beneath expectations that it says it won’t meet full-year 2014 business goals. 4) Associate Editor Travis Cornejo is leaving RBDR.