Bob Lederer RFL Communications, Inc.

CMOs Moving Ad Work In-House, Taking Over CX / RBDR

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Today on RBDR: Forrester Research reveals a handful of projections about changes occurring around the activities of marketers and their priorities in 2022.

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Bob Lederer RFL Communications, Inc.

Why Quantilope Is Attracting Special Interest / RBDR

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July 22, 2021

Today on RBDR: Quantilope attracted RBDR’s attention as one of the dynamic, young research companies, spearheaded by a start-to-finish automated research process that has reaped awards and been the focus of a Forrester Research review that lauds its long-term financial benefits.

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Bob Lederer RFL Communications, Inc.

Corporate Data Abundance Nearing “Tipping Point” / RBDR

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November 8, 2019

Today on RBDR: Loop Me released project results that claim “90% of the world’s data has existed for only two years…With so much data readily available everywhere, all of the time, data will revolutionize how businesses operate and become a focal point for companies of the future…We are at an important tipping point.”

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Bob Lederer RBDR

“Measuring Marketing” An Overwhelming Marketing Priority / RBDR

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February 21, 2019

Today on RBDR:A Forrester Research study backs up what an earlier Salesforce.com concluded: marketers are obsessed with finding reliable, consistent marketing measurement solutions. Market Researchers should take note of this focus ad help out. This study contains significant, compelling statistical support.

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Bob Lederer RBDR

Andy Brown, Kantar: Time for Metrics Consistency | RBDR

May 17, 2017. Today on RBDR:

1) Forrester Research reveals the control that CMOs have over technology spending that is directly or indirectly related to research.

2) Kantar Media CEO & Chairman Andy Brown discussed the necessity for development of consistent media and advertising metrics, which do not presently exist.

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