“Measuring Marketing” An Overwhelming Marketing Priority / RBDR

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February 21, 2019

Today on RBDR:A Forrester Research study backs up what an earlier Salesforce.com concluded: marketers are obsessed with finding reliable, consistent marketing measurement solutions. Market Researchers should take note of this focus ad help out. This study contains significant, compelling statistical support.

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Andy Brown, Kantar: Time for Metrics Consistency | RBDR

May 17, 2017. Today on RBDR:

1) Forrester Research reveals the control that CMOs have over technology spending that is directly or indirectly related to research.

2) Kantar Media CEO & Chairman Andy Brown discussed the necessity for development of consistent media and advertising metrics, which do not presently exist.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

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Brad Bortner Concludes Look at MR Research Projectability | RBDR

January 24th, 2017. Today on RBDR: Brad Bortner completes his discussion about projectability of research – how to fix it and what it will cost.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it here.

Click here to sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity.”

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Why Research Clients Rely On is Not Projectable, with Brad Bortner | RBDR

January 23rd, 2017. Today on RBDR: Brad Bortner explains in detail the evidence that much of the research that clients are relying on is not projectable. He tells the RBDR audience what that means, and its implications.

RBDR is sponsored this week by Burshek Research & Consulting, helping executives obtain uniquely rich and accurate market feedback so they can present, package, position, price and market brands, products and services with maximum market appeal and adoption.

In this week’s videos, watch President John Burshek’s very brief message for RBDR viewers about the upcoming webinar that points out why certain companies, particularly Amazon, have such successful customer centric programs. See it directly by clicking here.

Sign up for Burshek Research & Consulting’s webinar on “Succeeding in Your Customer Centricity” by clicking here.

No need to go on a “search” for today’s RBDR video. Subscribe for FREE and receive a personal email Monday – Thursday when the new RBDR is uploaded at about 7AM Central. Click here.

Entrepreneurial Research Decisions That Limit ROI | RBDR

January 5th, 2017. Today on RBDR:

1) Entrepreneurs fail to realize mistakes they tend to make that limit ROI. Two of six primary issues are research-related.

2) Forrester Research put its finger on 15 dynamics that will be prominent in 2017 consumer marketing, a good number of which directly relate to research.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.

For more information, visit Toluna on the web by clicking here.

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