Entrepreneurial Research Decisions That Limit ROI | RBDR

January 5th, 2017. Today on RBDR:

1) Entrepreneurs fail to realize mistakes they tend to make that limit ROI. Two of six primary issues are research-related.

2) Forrester Research put its finger on 15 dynamics that will be prominent in 2017 consumer marketing, a good number of which directly relate to research.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.

For more information, visit Toluna on the web by clicking here.

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2nd party research use is rising. How some MRX’ers look past SM and instead at AI (RBDR 11.01.2016)

Today on RBDR:

1) Research users are upping their interest in and use of second party research. They clearly believe it is very valuable.

2) Research users have a growing interest in Artificial Intelligence, many of them seeing it as more worthwhile than coveted social media research.

RBDR is sponsored this week by Toluna, “In Touch With People.”

Experience the future of market research by discovering the possibility of automated insights with Toluna’s newly launched PowerConcept! PowerConcept is the latest addition to the Automated Insights suite available within Toluna’s QuickSurveys platform.

Learn more today! Visit their website for more information.

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How the one UK pollster accurately predicted Brexit result. (RBDR 07.11.2016)

Today on RBDR:

1) One UK pollster correctly predicted that the populace would vote to leave the EU. How “Qriously” did it.

2) Chief Marketing Officers are taking control of responsibility of customer experience as part of a bigger evolution in which CMOs are being perceived more as revenue producers and far less as drains through marketing expenditures.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Big Data drives “Single Unified View.” The challenges of better data segmentation. (RBDR 04.27.2016)

Today on RBDR:

1) A “Single Unified View” is being driven by the onset of Big Data, and its overabundance of data that can be applied to create never-before seen understanding.

2) Marketers, with few exceptions are gaga about segmentation and calling for more reliance on it, BUT moving beyond age and gender is exceptionally challenging.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

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Predictive analytics on B2B. Facebook political targeting. Super Bowl analysis. (RBDR 02.01.2016)

Today on RBDR:

1) What we now know about the impact of predictive analytics with B2B companies.

2) Facebook jumps into targeting of its members as a collaborator with political candidates.

3) Field Agent introduces a novel research analysis of different aspects of Super Bowl viewers.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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