2nd party research use is rising. How some MRX’ers look past SM and instead at AI (RBDR 11.01.2016)

Today on RBDR:

1) Research users are upping their interest in and use of second party research. They clearly believe it is very valuable.

2) Research users have a growing interest in Artificial Intelligence, many of them seeing it as more worthwhile than coveted social media research.

RBDR is sponsored this week by Toluna, “In Touch With People.”

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