Remesh: Where AI Has Most Influenced Market Research / RBDR

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May 3, 2021

Today on RBDR: We regularly report on the possibilities for marketing research from the adoption of artificial intelligence. A Remesh project reports on the current state of AI in market research. (Link to the Remesh study: https://mail.google.com/mail/u/0/?ui=2&view=btop&ver=ops2cvpehp6&search=inbox&th=%23thread-f%3A1698328458696524579&cvid=1)

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Among Online Research Advances, Top Option Is “Listening” / RBDR

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January 19, 2021

Today on RBDR: Within the realm of broad online survey technology advancements, new tools that improve “listening” are most meaningful in terms of usefulness and value of output, according to Rasto Ivanic, GroupSolver CEO. AI and NLP will play ever-growing roles.

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Covid Has Accelerated AI and MR Technology Adoption / RBDR

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September 1, 2020

Today on RBDR: Black Swan Data CEO and co-founder Steve King explains how and why Covid-19 has accelerated the adoption of artificial intelligence and research technology.

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Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

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April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

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