Changing Conditions Force MRers To Develop New Mindsets | RBDR

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June 6, 2019

Today on RBDR: In order to prolong an internal position for the market research function and to build on their contributions, 40-plus year researcher Larry Friedman says professionally-grounded market researchers have to develop a new research mindset in line with business’ vastly altered requirements.

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Qualtrics: Documenting AI’s Widespread MR Impact | RBDR

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April 24, 2019

Today on RBDR: Artificial Intelligence has gained more of a foothold inside corporate research/insights functions than any other company departments. AI’s impact is so deep and expansive with research that Qualtrics execs in North America and Europe decided to blog “10 Ways AI Can Help Market Researchers Succeed” five months apart.

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What? CX Will Be The #1 Brand Differentiator In 2020 / RBDR

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February 14, 2019.

Today on RBDR: Customer experience is an ever-increasingly important business factor, but its vitality may not be generally understood. The Verde Group CEO Paula Courtney blogged that by 2020, customer experience will pass price and product as a brand’s most important differentiator.

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Automation Is Every Researcher’s Friend / RBDR

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February 7, 2019.

Today on RBDR: PopResearch CEO Chris Hubble delivers a commentary about research industry acceptance of automation. He emphasizes its benefits for researchers regardless of their level of research experience.

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Talking Sense to MR Concerning AI Benefits | RBDR

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December 3, 2018.

Today on RBDR: Artificial Intelligence should be perceived as an opportunity to pivot to new market research realities, not a threat. Adopt it for the benefits it offers, says Innovate CRO Lisa Wilding-Brown

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