Bob Lederer RFL Communications, Inc.

Lifesciences Battle To Tame Data & Analytics For Innovation / RBDR

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May 6, 2022

Today on RBDR: Data and data analytics from smartphone apps, wearable devices and social media fuel lifesciences companies’ plans for innovation. However, there are challenges to capturing and analyzing data. Healthcare Triangle CTO Sudish Mogul blogged three suggestions to smooth over those challenges.

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Bob Lederer RFL Communications, Inc.

Concept of “Data” Isn’t What Many Marketers Believe / RBDR

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February 4, 2020

Today on RBDR: Steve McKee, co-founder of McKee Wallwork + Co., a market advisory firm, raises interesting and important questions about the concept of “Data” – what it provides and can not – for marketers.

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Bob Lederer RFL Communications, Inc.

Converting Oceans of Data Into Insights | RBDR

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May 22, 2019

Today on RBDR: VisionEdge Marketing President Laura Patterson comments about the overabundance of data available to an average client–and steps that can be taken to transform those data that matter into insights and knowledge.

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Bob Lederer RFL Communications, Inc.

Data Science Squanders Value In Confirming, Not Yielding MR Answers

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April 10, 2019

Today on RBDR: Real Clear Media’s Kalev Leetaru is the author of provocative blogs about issues he has about data. In his latest blog, he discusses the greatest failure of data science: the devolution of data and statistics from genuine searches for answers into just another tool that support answers which researchers already have.

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Bob Lederer RBDR

Social Media Outrage Shouldn’t Sway Decisions | RBDR

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July 5, 2018. Today on RBDR:

Engagement Labs conducted a study of offline and online conversations. It demonstrated that data collected from loud and nasty social media comments can be a very deceiving to a brand, especially because offline reactions can be equal and contrary in the opposite direction to online expressions.

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